Uncaged Wisdom

Uncaged Wisdom

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Uncaged Wisdom episodes

  • Running a Travel Loyalty Program - Before, During, & After Coronavirus w/ Everton Stewart

    In this episode of Uncaged Wisdom, we’re joined by Everton Stewart, Senior Manager Information Technology, Cayman Airways. Everton recently joined us on the recent Travel & Hospitality Industry Panel we hosted at Signals 20. 

    An insightful session for those working in the airline sector, especially those operating a comprehensive Loyalty program.

    For anyone who hasn’t listened to ‘How Marketers in Travel & Hospitality are Taking on an Unpredictable Year and Beyond’ it can be found below: 

    https://www.cheetahdigital.com/signals/travel-hospitality-industry-marketers-digital-strategy

    In this episode hear Everton’s full, pre-panel, chat with Julian and Kayla.

    29 min
  • Migrating Onto The Cheetah Digital Customer Engagement Suite w/ Isabel Rivero

    This week our fellow Cheetah Louise Hamer-Brown, Global Customer Marketing Director, speaks to Isabel Rivero, Chief Marketing Officer of Emailing Network.

    Emailing Network is a digital publishing group with 11+ years of experience, and big users of Cheetah Digital. In this conversation Louise and Isabel discuss the recent platform upgrade they made, migrating from Cheetah’s legacy emailing platform and onto our Customer Engagement Suite. Here they will be using  Cheetah Messaging, Cheetah Experiences, and the Engagement Data Platform (EDP).

    Listen to why they decided to take such a leap and the benefits they are expecting to reap.

    32 min
  • Marketers in Travel & Hospitality w/ Holly Moreland

    In this episode of Uncaged Wisdom, we’re joined by Holly Moorland - Director, Customer Engagement Platforms & MarTech, at Hilton Hotels. Holly recently joined us on the recent Travel & Hospitality Industry Panel we hosted at Signals 20. 

    Topics include;

    • How has Hilton approached communicating with its customers, guests, and loyalty members during these challenging times?
  • What level of Personalization does Hilton attempt, and has this changed due to the types of communications being sent? 
  • Have there been any specific lessons from handling the COVID-19 crisis that Hilton can implement long term?
  • For anyone who hasn’t listened to ‘How Marketers in Travel & Hospitality are Taking on an Unpredictable Year and Beyond,’ it can be found below: 

    https://www.cheetahdigital.com/signals/travel-hospitality-industry-marketers-digital-strategy

    In this episode, hear Holly’s full, pre-panel chat with Julian and Kayla.

    30 min
  • How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships w/ Keith Lehman

    In this episode of Uncaged Wisdom, we’re joined by Keith Lehman, Global Digital Strategy Lead at Hills Pet (Colgate-Palmolive). Keith recently joined us on the recent CPG Industry Panel we hosted at Signals 20. 

    Hear more about the broader data journey Hills Pet has been on as they:

    • Review current data sets, cleaning the house at both a global and local level (especially in light of recent rules and privacy regulations). 
  • Confidently build on this stronger data and use it to create better content, messaging, and personalization. 
  • Look to embrace loyalty programs.
  • For anyone who hasn’t listened to ‘How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships’ it can be found below: 

    https://www.cheetahdigital.com/signals/cpg-brands-direct-to-consumer-relationships-client-panel 

    In this episode hear Keith’s full, pre-panel, chat with Kayla and Julian.

    32 min
  • How Brands are Successfully Unlocking Direct-to-Consumer Relationships Using Data Strategies w/ Umberto Torrielli

    In this episode of Uncaged Wisdom, we’re joined by Umberto Torrielli - CSO and Co-Founder of Silverbullet. Umberto recently joined us on the recent CPG Industry Panel we hosted at Signals 20. 

    For anyone who hasn’t listened to ‘How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships’ it can be found below: 

    https://www.cheetahdigital.com/signals/cpg-brands-direct-to-consumer-relationships-client-panel

    In this episode hear Umberto’s full, pre-panel, chat with special guest host Bruce Swann - oh and Julian is also there.

    24 min
  • Enhancing Digital Fan Engagement - Media & Publishing Marketers For The Win w/ Maria Noel-Philips

    In this Media & Publishing led episode of Uncaged Wisdom, Maria Noel-Philips joins Julian and Kayla. Maria is currently the Founder of Voice Interactive and Co-Founder/Director of Voz Lab. Before taking on these projects she was the Digital Marketing Director at Bauer Media. 

    Maria shares her enthusiasm and insight on the following topics; 

    • What online engagement looked like for Bauer Media, especially with regards to turning unknown visitors into known ones. 
  • What strategies media companies and publishers should be adopting to prepare for life after third-party cookies. 
  • And for anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers For The Win,’ find it via the link below:

    https://www.cheetahdigital.com/signals/sports-marketers-industry-client-panel

    14 min
  • Enhancing Audience Engagement w/ Brooke Phillips

    In this Media & Publishing episode of Uncaged Wisdom, Brooke Phillips joins Julian and Kayla. Brooke is the Director of Digital Growth & Audience Retention at Meredith Corporation. 

    Hear how Brooke and her Growth and Retention team approach enhancing digital engagement at one of the largest media conglomerates in the world.

    Brooke shares her insight on the following topics; 

    • What online engagement looks like for Meredith, especially with regards to the long term. 
    • How Media and Publishing brands should approach collecting and then leveraging data to encourage cross-pollination across titles. 

    And for anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers For The Win,’ find it via the link below:


    https://www.cheetahdigital.com/signals/sports-marketers-industry-client-panel

    22 min
  • Enhancing Digital Fan Engagement - Sports Marketers For The Win, w/ Matt Hudspeth-Lamb

    In the second half of our Uncaged Wisdom sports double, Matt Hudspeth-Lamb talks to Julian and Kayla. Matt is a Senior CRM Executive at Premier League giants Tottenham Hotspur F.C.

    Matt discusses why digital fan engagement is crucial to sports teams like Tottenham and reviews the types of interactive experiences sporting organizations should look to utilize on an ongoing basis. 

    For anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers For The Win,’ find it via the link below:

    https://www.cheetahdigital.com/signals/sports-marketers-industry-client-panel

    16 min
  • Enhancing Digital Fan Engagement - Sports Marketers For The Win w/ Adam Rutzler

    In this sporting episode of Uncaged Wisdom, Adam Rutzler joins us. Adam is the Senior Campaign & Insight Manager at Premier League giants Arsenal F.C. 

    Hear how Adam and his Campaign and Insight group approach enhancing digital engagement amongst one of the largest and most passionate fan bases in the world. 

    Adam two-footed tackles the following topics; 

    • Why digital fan engagement is crucial to sports teams.
  • How sporting organizations should look to better understand the different types of fans they have.
  • And for anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers For The Win,’ find it via the link below:

    https://www.cheetahdigital.com/signals/sports-marketers-industry-client-panel

    23 min
  • Why Financial Services Firms MUST Personalize Across All Customer Touchpoints w/ Adam Crow

    Part 2 of 2.

    In this episode of Uncaged Wisdom, we’re joined by Adam Crow - CEO / Co-Founder, Blended Digital. Adam recently joined us on our recent Financial Services Industry Panel we hosted at Signals 20.

    For anyone who hasn’t listened to ‘Why Financial Services Firms MUST Personalize Across All Customer Touchpoints’ it can be found below: 

    https://www.cheetahdigital.com/signals/financial-services-panel-banking-insurance

    In this episode, hear Adams’s full, pre-panel chat with Kayla and Julian.

    15 min

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Uncaged Wisdom: Deep DipsThe podcast where we take a quick, but deep, dip into the world of Relationship…