Uncharted UX

Christina and Stephen Kellogg join us to discuss what is good design, why is it so important, and quantifying the success of a design project - across many different project types. How does this married couple bring brand and vision and data into built environments? We discuss what this means with two of North America's leading designers. 

Link of Interest:Freeman website

LinkedIn Profiles:Stephen Kellogg LinkedInChristina Kellogg LinkedIn

Webinar for IA:SCALING THE BRAND EXPERIENCEDESIGNING FOR THE HUMAN EXPERIENCECREATING CONTENT DRIVER EXPERIENCES

Mitzie Martinez, an artist, designer, and business owner, joins us to talk about her journey as a product designer and business owner. She incorporates custom painted pieces with denim. How did she become a business owner? Why did she choose this medium and what user experience does she want her clients to have through and with her jackets? This episode shows us product design from the lens of a young Latina entrepreneur.

This week we visit Starbucks' second Reserve Roastery in the US and largest store in the world. Why and how is it different than Starbucks' before? What layered elements create the UX? Is the user experience successful? We review the ultimate brand halo experience.

Neil Stern talks about the diversity of shopping through retailer’s Brand Halos. We learn how brands are strategizing the physical world to uplift the online experience. We dive into Lulu Lemon, Restoration Hardware, Nike and more and explore what it takes to keep up in our omnichannel retail world with both large and small experiences. How important is it to create memories and what are retailers doing to create more physical experiences that are memorable.

Neil Stern a career-long expert in retail user experience gives his perspective on retailers’ timing. Fresh groceries and trend timing is very important. And international markets have jumped over antiquated retail brick-and-mortar malls, and growing their experiences very very quickly. Where will be shopping in three-to-five years? Will China be leading us into new retail UX or will we continue to adapt our own new North American channels? With this episode, we learn about retail around the world.

This episode we review a classic case study on retail. Why is the Walmart experience different than the Target experience? Walmart, from inception, is a logistics company. That efficiency and “no fuss” transparency is still seen and felt today. Target, born from great departstore model, feels homey and personal. What design aspects physically create these feelings and ultimately the user experiences with both brands.

This week on UnchartedUX we talk to Tom Spanier, and Interior Designer and firm owner in Chicago.

When and how does he start to think about the space users? How does he define Interior Design? How does he define good design?

Interior design starts with the end user first. Each project's challenge is to incorporate a space that reflects the users' aesthetics, functionality, health safety, and welfare through correctly being built-to-code, as well as long-term durability.

Tom gives us his perspective on what an interior designer does every day to help each of us achieve the spaces we want and need. 

Tom tells us a bit about himself

Interior Designer with over 19 years of experience. My work consists of a wide range of projects from corporate offices to private residences. In 2009 I launched TZS Design recognizing the need for a interiors firm that specializes in both commercial and residential spaces. We spend the majority of our lives indoors so having inspiring interior environments where we live, work, and play is very important. The joy of working with my Clients and creating unique spaces for them gives me purpose and a deep satisfaction. Above all else, interiors should be thoughtfully designed spaces that improve ones quality of life. 

Links of interestTZS DesignIIDA

This week we’re talking about product development and one woman’s journey through multi-billion dollar product development teams. Deborah Brown has a degree in mechanical engineering, and has a journeyman certification in tool and dye making. She has been working in product design and development for over 20 years.

This first episode is an introduction to the host of Uncharted UX, Valerie Trent. Besides learning a bit about her background, she also shares these key points:Well thought-through products and spaces are really importantInterior design is often misunderstood but it is essentially designing for the users' experience firstProduct design is very similar to interior design

In Uncharted UX, we'll learn how "software" terms like UX, UI, CX can be applied to the physical world. In our current digital age we have high standards for our software experiences, but we should have high standards for our physical world too. We're going to dive into these areas to explore what is really good physical design in today's world.

A Few Quotes

"It occurred to me that still, after a 4-year degree, 2 years of apprenticeship, 9 licensing exams, years of designing and building-out lawfirms, restaurants, hotels, finance and tech companies homes and universities alike, the common person still doesn’t know that interior design isn’t about what subway tile and picking which type of wood flooring pattern is wanted in their home. It’s about making a product you walk into, as functional as possible and aesthetically “on brand” or style. It’s about the UX UI, and CX of spaces."

"...From then on, my eyes and ears perked up whenever I came into contact with a supercar."

"Great design you often don’t notice until you look for it. "

"We hear terms like UX, UI, CX and usability these days to describe digital platforms. But the same thinking, the same scientific problem-solving is what interior designers and physical product designers use when forming their art."

Relevant LinksMcLarenLisa Frank

Uncharted UX is hosted by Valerie Trent, a user experience expert and designer. Each week, Valerie will take you through offices, retail stores, restaurants, and universities to see what good design really means in these spaces. You’ll hear interviews from design experts and professionals as Valerie unfolds what great UX in the physical world really means.