Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals

Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals

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Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals episodes

  • Why GTIA Matters For MSPs (EP 1034)

    We’re on the floor at Pax8 Beyond in Salt Lake City with GTIA leaders Dan Wensley and MJ Shoer, talking about ChannelCon 2026 in San Diego and what’s changed since the CompTIA transition. They share how GTIA rebuilt from zero infrastructure, doubled IT service provider attendance year over year, and is leaning into education, research, and community to deliver “more value to more members.

    We also dig into the new AI and innovation awards, the GTIA ISAO, and a major collaboration with Texas A&M to define standards for responsible, professional IT services. Dan and MJ explain why now is the time for MSPs to stop sitting on the sidelines, plug into a global trade association, and take advantage of millions of dollars in resources, threat intel, and free access to ChannelCon for just a few hundred bucks a year.

    === Chapter

    • 0:27 PAX8 Beyond Kicks Off
    • 1:35 ChannelCon Heads to San Diego
    • 3:51 AI Awards and Member Value
    • 9:20 Research, Education, and Growth
    • 11:01 Responsible IT Services Standards
    • 15:37 Growth Challenges and Foundations
    • 18:36 Community Impact Stories
    • 21:22 Why Join GTIA Now
    • 24:14 Final Invitation to Members
    • 25:42 Event Fun and Entertainment
    • === Guest: Dan Wensley

      • Company: GTIA – Global Technology Industry Association: https://gtia.org/
      • LinkedIn: https://www.linkedin.com/in/danwensley
      • === Guest: MJ Shoer

        • Company: GTIA – Global Technology Industry Association: https://gtia.org/
        • LinkedIn: https://www.linkedin.com/in/mjshoer
        • Shout-outs

          • Nick Heddy: https://www.linkedin.com/in/nick-heddy-pax8/
          • Scott Chasin: https://www.linkedin.com/in/scottchasin/
          • Rob Rae: https://www.linkedin.com/in/robtrae/
          • Carolyn April: https://www.linkedin.com/in/carolyn-april-90894233/
          • Nancy Hamervik: https://www.linkedin.com/in/nancyhamervik
          • Companies / Vendors / Products / Events / Organizations

            • Pax8: https://www.pax8.com
            • ChannelCon (GTIA event): https://channelcon.gtia.org/
            • Consortium for Responsible IT Services: https://it-services.tamu.edu
            • ASCII Group: https://www.ascii.com
            • Gaslamp District (San Diego area reference): https://www.gaslamp.org
            • Salt Lake City (host city, Pax8 Beyond 2026): https://www.slc.gov
            • San Diego (host city, ChannelCon 2026): https://www.sandiego.gov
            • Breakaway (legacy CompTIA/ChannelCon event name, historical reference): https://www.comptia.org (no separate current site; legacy brand)
            • NSITSP – National Society of IT Service Providers: https://www.nsitsp.org
            • ConnectWise: https://www.connectwise.com
            • === SPONSORS: 

              • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
              • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
              • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
              • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
              • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
              • === SHOW MUSIC: 

                • Item Title: Upbeat & Fun Sports Rock Logo 
                • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
                • Author Username: AlexanderRufire 
                • Item License Code: 7X9F52DNML
                • === Connect with Uncle Marv

                  🌐 Website: https://www.itbusinesspodcast.com/
                  🎙 Host: Marvin Bee
                  🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                  ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                  If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                  28 min
                • Cynthia Schreiner Talks MSP Community (EP 1033)

                  Cynthia Schreiner joins me live at Pax8 Beyond to talk about her first year at Pax8, what makes their partner community feel different, and how she’s using AI and automation to transform event operations.

                  Catching up with Cynthia at Pax8 Beyond 2026 in Salt Lake City, we dig into her move into the Senior Manager of Channel Engagement role, what it’s been like working alongside channel heavy hitters, and why this first Beyond feels so energizing for partners. We get into the real value of MSP community, the stress and isolation that comes with running an IT services business, and how it changes when you’re in a room full of vendors and peers who actually understand what you do. Cynthia also shares how she shifted her mindset around AI: instead of waiting for “free time” to learn tools, she started attacking annoying tasks with Copilot and CoWork, building skills that now save her hours across 90+ events.

                  === Chapters

                  • 00:00 Welcome From Pax8 Beyond In Salt Lake City
                  • 00:18 Introducing Cynthia Schreiner And Her Move To Pax8
                  • 03:06 First Time At Pax8 Beyond And Event Energy
                  • 07:23 MSP Relationships, AI Conversations, And New Opportunities At Pax8
                  • 08:29 Changing Mindset Around AI And Automating Event Work
                  • 14:41 Why Community Matters So Much For MSPs
                  • 16:11 Inside Pax8’s Partner Approach, Academy, And Services
                  • 17:00 Running 90+ Events, Logistics Strategy, And Planning
                  • 18:54 How To Get Pax8 To Your Event And Annual Scheduling
                  • 20:26 Pax8 Beyond Entertainment, Past Performers, And Closing With Cynthia
                  • === Guest: Cynthia Schreiner, Pax8

                    • Website: https://www.pax8.com
                    • LinkedIn: https://www.linkedin.com/in/cynthia-schreiner
                    • === Shout-outs

                      • Eric Torres – https://www.linkedin.com/in/torreseric/
                      • Ola Witukiewicz – https://www.linkedin.com/in/ola-witukiewicz/
                      • Rob Rae – https://www.linkedin.com/in/robtrae/
                      • Nick Heddy – https://www.linkedin.com/in/nick-heddy-pax8/
                      • === Companies / Vendors / Products / Books

                        • ConnectWise – https://www.connectwise.com
                        • Copper Onion (restaurant) – https://www.thecopperonion.com
                        • Red Rock Brewery – https://redrockbrewing.com
                        • Caputo’s / Caputo’s Market & Deli (likely “Caputo” coffee) – https://caputos.com
                        • Beyond (Pax8 Beyond conference) – https://www.pax8.com/beyond
                        • === SPONSORS: 

                          • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
                          • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
                          • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
                          • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
                          • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
                          • === SHOW MUSIC: 

                            • Item Title: Upbeat & Fun Sports Rock Logo 
                            • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
                            • Author Username: AlexanderRufire 
                            • Item License Code: 7X9F52DNML
                            • === Connect with Uncle Marv

                              🌐 Website: https://www.itbusinesspodcast.com/
                              🎙 Host: Marvin Bee
                              🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                              ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                              If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                              22 min
                            • Secure Business Communication with Traceless (EP 1032)

                              Gene Reich from Traceless joins me live at Pax8 Beyond to walk through a fresh way MSPs can protect identity, data, and high‑risk business communications from modern phishing and social engineering attacks. We talk tools, workflows, and the realities of building a security product that respects the MSP business model instead of competing with it.

                              This conversation starts with a simple question every MSP wrestles with: how do I really know who’s calling my helpdesk and how do I safely share passwords and sensitive details without leaving them in tickets, chat threads, or inboxes forever? From there, Gene breaks down how Traceless grew from that pain point into a broader mission of protecting business communication—beyond just email security—by layering identity verification, secure data exchange, and contextual AI on top of the tools we already use.

                              === Chapters

                              • 00:00 Introduction from Pax8 Beyond
                              • 01:43 Gene Reich's MSP background
                              • 03:48 What Traceless does for MSPs
                              • 04:48 Traceless Verify and identity checks
                              • 06:10 Traceless Data and secure file sharing
                              • 08:08 AI-driven contextual DLP explained
                              • 10:32 Social engineering and risky workflow examples
                              • 12:17 How the idea for Traceless took shape
                              • 14:37 MSP channel strategy and market positioning
                              • 17:20 Pricing evolution and product growth
                              • 18:29 PitchIT, branding, and booth strategy
                              • 21:38 Where to find Traceless and closing thoughts
                              • === Guest: Gene Reich, Traceless

                                • Website: https://traceless.com
                                • LinkedIn: https://www.linkedin.com/in/genereich/
                                • === Shout-outs

                                  • Name: Rob Rae: https://www.linkedin.com/in/robtrae/
                                  • Name: Eric Anthony: https://www.linkedin.com/in/esanthony/
                                  • Name: Arnie: https://www.linkedin.com/in/arniebellini/
                                  • === Companies / Vendors / Products / Events / Organizations

                                    • Pax8: https://www.pax8.com
                                    • Pax8 Beyond (conference): https://www.pax8.com/beyond
                                    • Apple Certified Consulting Network: https://consultants.apple.com
                                    • ACES (MSP conference): https://acesconf.com
                                    • CrowdStrike: https://www.crowdstrike.com
                                    • PitchIT (contest): https://itnation.connectwise.com/pitchit
                                    • Salesforce: https://www.salesforce.com
                                    • Ultimate Frisbee (sport, used for swag context): https://usaultimate.org
                                    • === SPONSORS: 

                                      • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
                                      • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
                                      • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
                                      • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
                                      • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
                                      • === SHOW MUSIC: 

                                        • Item Title: Upbeat & Fun Sports Rock Logo
                                        • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
                                        • Author Username: AlexanderRufire
                                        • Item License Code: 7X9F52DNM
                                        • === Connect with Uncle Marv

                                          🌐 Website: https://www.itbusinesspodcast.com/
                                          🎙 Host: Marvin Bee
                                          🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                                          ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                                          If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                                          24 min
                                        • AI Automation for MSP Scalability with Pia (EP 1031)

                                          David and I sit down on Radio Row at Pax8 Beyond 2026 to talk about the real-world impact of AI automation on MSP operations and service delivery. David shares how Pia moved from educating the market pre‑ChatGPT to now serving a much more AI‑aware MSP community, and why waiting on the sidelines is a risky growth strategy if you want to keep up with demand.

                                          We walk through Pia’s Engage stack—PiaChat in Microsoft Teams and resolution‑driven smart forms that turn conversations and requests directly into completed tickets—plus a growing automation hub that lets vendors and MSPs publish and share proven runbooks. David explains how Pia’s out‑of‑the‑box automations free up level one techs, protect level twos from onboarding backlogs, and give MSPs room to focus on higher‑value projects instead of reinventing tools that already exist.

                                          === Chapters

                                          • 00:24 PIA’s New Leadership
                                          • 02:27 Seeing MSPs Differently
                                          • 03:32 AI Competition Heats Up
                                          • 07:18 Building on the Platform
                                          • 10:11 Teams Chat Launch
                                          • 11:48 New Features and Integrations
                                          • 14:11 Level One in Transition
                                          • 17:15 First Impressions of Utah
                                          • 18:25 Pax8 Marketplace Debut
                                          • 20:01 Skiing, Surfing, and Wrap-Up
                                          • === Guest: David Schwartz, Pia

                                            • Website: https://pia.ai/
                                            • LinkedIn: https://www.linkedin.com/in/dave-m-schwartz
                                            • === Shout-outs

                                              • Tim Coach: https://www.linkedin.com/in/tim-coach/
                                              • === Companies / Vendors / Products / Books

                                                • Pia Chat: https://pia.ai/news/introducing-pia-chat-msp-automation-in-teams-pia
                                                • Pax8: https://www.pax8.com
                                                • Pax8 Beyond (event): https://www.pax8beyond.com
                                                • ChatGPT (OpenAI): https://openai.com/chatgpt
                                                • Microsoft Teams: https://www.microsoft.com/microsoft-teams
                                                • OpenAI: https://openai.com
                                                • === SPONSORS: 

                                                  • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
                                                  • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
                                                  • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
                                                  • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
                                                  • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
                                                  • === SHOW MUSIC: 

                                                    • Item Title: Upbeat & Fun Sports Rock Logo 
                                                    • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
                                                    • Author Username: AlexanderRufire 
                                                    • Item License Code: 7X9F52DNML
                                                    • === Connect with Uncle Marv

                                                      🌐 Website: https://www.itbusinesspodcast.com/
                                                      🎙 Host: Marvin Bee
                                                      🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                                                      ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                                                      If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                                                      22 min
                                                    • NSITSP Update: Taxes, Repair, Safe Harbor (EP 1030)

                                                      Statehouses have been busy, and the Center for Long-Term Cybersecurity at UC Berkeley found that in 2025 alone, state governments passed 99 cybersecurity-related bills, creating 393 new statutory requirements. Most of these new laws hit public schools, state agencies, cyber insurance policyholders, and critical infrastructure, which means your client base is becoming more regulated even if MSPs aren’t named directly in the statutes. I walk through how this shows up in your day-to-day work as new documentation, governance, and compliance expectations that land on your plate, and how to use the referenced database as a cheat sheet for scoping projects and updating your service catalog.

                                                      We also unpack cybersecurity safe harbor laws, now on the books in states like Ohio, Connecticut, Iowa, Nebraska, Oklahoma (for hospitals), Tennessee, and Texas, where a written, framework-aligned security program can give you an affirmative legal defense after a breach. From there we head into Colorado’s digital right to repair fight, California’s proposal to tax downloaded software, the broader trend of states taxing software in more than 30 jurisdictions, and NSITSP’s work building a legislative toolkit, outreach guides, and model IT provider legislation that’s ready to use if regulators decide to come back for our industry.

                                                      === Chapters

                                                      • 00:25 NSITSP Update Intro
                                                      • 02:07 State Cyber Laws Surge
                                                      • 05:14 Safe Harbor Protections
                                                      • 08:52 Right to Repair Battle
                                                      • 12:27 Software Tax Debate
                                                      • 14:53 Policy Toolkit Launch
                                                      • === Companies / Vendors / Products / Books

                                                        • National Society of IT Service Providers (NSITSP): https://nsitsp.org
                                                        • Center for Long-Term Cybersecurity (UC Berkeley): https://cltc.berkeley.edu
                                                        • NIST (National Institute of Standards and Technology): https://www.nist.gov
                                                        • FedRAMP (Federal Risk and Authorization Management Program): https://www.fedramp.gov
                                                        • Center for Internet Security (CIS): https://www.cisecurity.org
                                                        • ISO 27000 (ISO/IEC 27000 family): https://www.iso.org/isoiec-27001-information-security.html
                                                        • HIPAA (Health Insurance Portability and Accountability Act): https://www.hhs.gov/hipaa
                                                        • Ohio Revised Code (Sections 1354.01 and 1354.05): https://codes.ohio.gov/ohio-revised-code/chapter-1354
                                                        • Colorado Consumer Right To Repair Digital Electronic Equipment Law: https://leg.colorado.gov
                                                        • California State Government (sales tax on downloaded software context): https://www.cdtfa.ca.gov
                                                        • Maryland Tax on IT Services (Maryland State Government): https://www.marylandtaxes.gov
                                                        • === SPONSORS: 

                                                          • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
                                                          • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
                                                          • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
                                                          • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
                                                          • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
                                                          • === SHOW MUSIC: 

                                                            • Item Title: Upbeat & Fun Sports Rock Logo 
                                                            • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
                                                            • Author Username: AlexanderRufire 
                                                            • Item License Code: 7X9F52DNML
                                                            • === Connect with Uncle Marv

                                                              🌐 Website: https://www.itbusinesspodcast.com/
                                                              🎙 Host: Marvin Bee
                                                              🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                                                              ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                                                              If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                                                              19 min
                                                            • Rev.io - PSA Built Right (EP 1029)

                                                              Brook Lee and I catch up in Salt Lake City and dig into why she joined Rev.io, how the company evolved from telco billing into an AI-first PSA platform, and what “good leadership” actually looks like from the vendor side. We talk about why most PSAs are still glorified ticketing systems, how that hurts sales, marketing, and finance, and why a modern platform has to be something the entire MSP can actually use without a 600-dollar-an-hour consultant.

                                                              We also get into Brook’s unapologetically spicy guidebook on leveraging vendor relationships, why vendors should be doing a lot more than handing out MDF, and how MSPs can demand real training, better support, and useful assets instead of shelfware. Then we lighten it up with a surprisingly serious breakdown of swag strategy, from good pens and koozies to the worst throwaway giveaways on the expo floor and some “super secret” Rev.io dice.

                                                              === Chapters

                                                              • 00:24 New Company, New Mission
                                                              • 03:10 Why Rev.io Fits
                                                              • 05:21 PSAs Should Serve Everyone
                                                              • 10:46 Vendor Relationships Reimagined
                                                              • 16:07 Swag Wars and Useful Gifts
                                                              • 23:05 Budgeting for Big Events
                                                              • === Guest: Brook Lee

                                                                • Rev.io – https://www.rev.io
                                                                • LinkedIn: https://www.linkedin.com/in/brookatrevio/
                                                                • === Companies / Vendors / Products / Books

                                                                  • Pax8 – https://www.pax8.com
                                                                  • ASCII (ASCII Group) – https://www.ascii.com
                                                                  • MSP Expo – https://www.mspexpo.com
                                                                  • ScalePad – https://www.scalepad.com
                                                                  • Cytracom – https://www.cytracom.com
                                                                  • OpenText – https://www.opentext.com
                                                                  • === Connect with Uncle Marv

                                                                    🌐 Website: https://www.itbusinesspodcast.com/
                                                                    🎙 Host: Marvin Bee
                                                                    🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                                                                    ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                                                                    If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                                                                    27 min
                                                                  • Synology’s Trust Problem For MSPs (EP 1028)

                                                                    Synology has been a go‑to for a lot of us because of price, reliability, and that rich app ecosystem, but the recent changes around Active Insight, drive “compatibility,” and DSM 7.4’s storage efficiency are raising serious questions for MSPs. In this episode, I share what I’m seeing in production, how client quotes balloon when you go “all Synology,” and why these policy decisions feel less like engineering and more like a cash grab that erodes trust with partners.

                                                                    From there, I pivot into some nuts‑and‑bolts network talk: why I insist on managed switches almost everywhere, how to use port statistics to find bad cabling and terminations, and where tools like the Fluke LinkIQ Duo actually fit compared to NetAlly devices. I walk through real testing examples, pricing comparisons, and when it makes sense to spend three to four grand on a network tester versus just leaning harder on managed infrastructure and monitoring.

                                                                    === Chapters

                                                                    • 01:02 Weekly Live Show Intro
                                                                    • 02:49 Family Comes First
                                                                    • 04:51 Synology Trust Issues
                                                                    • 13:02 Synology Price Shock
                                                                    • 14:39 Computex Announcements
                                                                    • 17:04 DSM 7.4 Concerns
                                                                    • 21:15 NetAlly Tip of the Week
                                                                    • 26:04 Fluke LinkIQ Review
                                                                    • 31:35 LinkIQ Test Results
                                                                    • 37:26 Wi-Fi Testing Quirks
                                                                    • 39:44 Tool Value and Pricing
                                                                    • 40:52 Amazon Tool Comparison
                                                                    • 46:29 When to Buy Expensive Tools
                                                                    • 48:22 Sponsor Shoutouts
                                                                    • === Shout-outs

                                                                      • Eric Anthony: https://allthingsmsp.com/ 
                                                                      • Carey Holzman: https://www.youtube.com/@CareyHolzman 
                                                                      • Tom Lawrence: https://www.youtube.com/@LAWRENCESYSTEMS
                                                                      • === TechCon Unplugged: https://www.mspunplugged.com/techcon-unplugged/

                                                                        === Companies / Vendors / Products / Books

                                                                        • Synology: https://www.synology.com
                                                                        • DSM (DiskStation Manager) 7.4: https://www.synology.com/en-global/DSM74
                                                                        • QNAP: https://www.qnap.com
                                                                        • TrueNAS: https://www.truenas.com
                                                                        • Unraid: https://unraid.net
                                                                        • Domotz: https://www.domotz.com
                                                                        • Auvik: https://www.auvik.com
                                                                        • Proxmox: https://www.proxmox.com
                                                                        • Nutanix: https://www.nutanix.com
                                                                        • NetAlly: https://www.netally.com/
                                                                        • Buy the NetAlly LinkRunner AT 3000 Kit: https://amzn.to/4eGEdbQ
                                                                        • Buy the NetAlly LinkRunner AT4000 Kit: https://amzn.to/4vG8WwY
                                                                        • Fluke Cable Testing: https://www.flukenetworks.com/enterprise-network/network-testing/linkiq-cable-and-network-tester
                                                                        • Buy the Fluke LinkIQ Duo: https://amzn.to/4eGG4O5
                                                                        • === SPONSORS: 

                                                                          • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
                                                                          • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
                                                                          • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
                                                                          • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
                                                                          • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
                                                                          • === SHOW MUSIC: 

                                                                            • Item Title: Upbeat & Fun Sports Rock Logo 
                                                                            • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
                                                                            • Author Username: AlexanderRufire 
                                                                            • Item License Code: 7X9F52DNML
                                                                            • === Connect with Uncle Marv

                                                                              🌐 Website: https://www.itbusinesspodcast.com/
                                                                              🎙 Host: Marvin Bee
                                                                              🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                                                                              ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                                                                              If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                                                                              55 min
                                                                            • Acronis GenAI Protection For MSPs (EP 1027)

                                                                              I’m live at Pax8 Beyond 2026 in Salt Lake City with Acronis Channel Chief Officer Alex Ruslyakov, breaking down how Acronis is protecting GenAI, simplifying MSP operations, and helping partners scale smarter. We talk AI security, automation, CyberFrame, and a new partner program that bakes business growth tools right into the Acronis platform.

                                                                              From there, we zoom out to the bigger Acronis platform strategy: automation, agentic AI, third‑party integrations, and a unified console designed to cut tool overload while reducing operational overhead. Alex also walks through Partner Program 2.0, baked directly into the platform, along with CyberFrame virtual infrastructure, integrated endpoint protection, backup, disaster recovery, and even automated social media marketing to help MSPs actually find and close new business.

                                                                              === Chapters

                                                                              • 00:23 Event Kickoff
                                                                              • 02:47 AI Protection Launch
                                                                              • 07:21 Simplifying MSP Operations
                                                                              • 10:09 Partner Program 2.0
                                                                              • 14:12 Social Marketing Automation
                                                                              • 15:26 CyberFrame Unveiled
                                                                              • 17:00 Channel Partnership Philosophy
                                                                              • === Guest: Alex Ruslyakov

                                                                                • Company: Acronis – https://www.acronis.com
                                                                                • LinkedIn: https://www.linkedin.com/in/alex-ruslyakov
                                                                                • === Shout-outs

                                                                                  • Nick Heddy: https://www.linkedin.com/in/nick-heddy-pax8/
                                                                                  • === Companies / Vendors / Products / Events

                                                                                    • Pax8: https://www.pax8.com
                                                                                    • Acronis Cyber Cloud: https://www.acronis.com/en-us/products/cloud/
                                                                                    • Acronis CyberFrame: https://www.acronis.com/en/products/cloud/cyber-protect/cyber-frame/
                                                                                    • Microsoft 365: https://www.microsoft.com/microsoft-365
                                                                                    • Microsoft Azure: https://azure.microsoft.com
                                                                                    • VMware: https://www.vmware.com
                                                                                    • === SPONSORS: 

                                                                                      • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
                                                                                      • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
                                                                                      • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
                                                                                      • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
                                                                                      • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
                                                                                      • === SHOW MUSIC: 

                                                                                        • Item Title: Upbeat & Fun Sports Rock Logo
                                                                                        • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
                                                                                        • Author Username: AlexanderRufire
                                                                                        • Item License Code: 7X9F52DNML
                                                                                        • === Connect with Uncle Marv

                                                                                          🌐 Website: https://www.itbusinesspodcast.com/
                                                                                          🎙 Host: Marvin Bee
                                                                                          🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                                                                                          ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                                                                                          If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                                                                                          19 min
                                                                                        • David Meister On Securing MSP AI (EP 1026)

                                                                                          I caught up with David Meister from Check Point live at Pax8 Beyond to dig into what they’ve really been building for MSPs the last few years. You probably know them from Avanan on the email side, but David walks me through how Check Point has pulled together Avanan, Perimeter 81, Cyberint, and the Lakera AI security acquisition into a single, multi‑tenant MSP platform with consumption‑based billing, no minimums, and no lock‑ins.

                                                                                          === Chapters

                                                                                          • 00:19 MSP AI Security Launch
                                                                                          • 02:03 Expanding Check Point’s MSP Program
                                                                                          • 06:09 Securing AI Agents and MCP
                                                                                          • 09:22 Unified MSP Workspace Bundles
                                                                                          • 12:00 Utah Adventures With Partners
                                                                                          • 14:15 Gandalf AI Hackathon
                                                                                          • 18:44 Booth Swag and Closing Notes
                                                                                          • === Guest: David Meister, Check Point Software

                                                                                            • Company: https://www.checkpoint.com
                                                                                            • LinkedIn: https://www.linkedin.com/in/davemeister1/
                                                                                            • === Shout-outs

                                                                                              • Matt Lee: https://www.linkedin.com/in/cybermattlee/
                                                                                              • === Companies / Vendors / Products / Events / Places

                                                                                                • Pax8: https://www.pax8.com
                                                                                                • Pax8 Beyond (event): https://www.pax8.com/en-us/events/beyond
                                                                                                • Check Point Software Technologies: https://www.checkpoint.com
                                                                                                • Avanan: https://www.avanan.com
                                                                                                • Perimeter 81: https://www.perimeter81.com
                                                                                                • Cyberint: https://www.cyberint.com
                                                                                                • Lakera (Checkpoint AI Security): https://www.lakera.ai
                                                                                                • Microsoft 365: https://www.microsoft.com/microsoft-365
                                                                                                • Gandalf (Checkpoint AI hacking game): https://gandalf.lakera.ai/baseline
                                                                                                • === SPONSORS: 

                                                                                                  • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
                                                                                                  • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
                                                                                                  • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
                                                                                                  • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
                                                                                                  • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
                                                                                                  • === SHOW MUSIC: 

                                                                                                    • Item Title: Upbeat & Fun Sports Rock Logo
                                                                                                    • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
                                                                                                    • Author Username: AlexanderRufire
                                                                                                    • Item License Code: 7X9F52DNML
                                                                                                    • === Connect with Uncle Marv

                                                                                                      🌐 Website: https://www.itbusinesspodcast.com/
                                                                                                      🎙 Host: Marvin Bee
                                                                                                      🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                                                                                                      ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                                                                                                      If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                                                                                                      21 min
                                                                                                    • Building A Smarter ConnectWise Platform (1025)

                                                                                                      ConnectWise has been talking platform for years, but David Raissipour explains what’s actually changed in the last 18 months and why MSPs should care now. We dig into how the former ASIO stack has been refocused and rebranded as the ConnectWise platform, with a single data layer, unified services, and an AI and automation layer that sits across PSA, RMM, ScreenConnect, documentation, and security.

                                                                                                      David breaks down how ConnectWise approached their agentic platform, why they quietly rolled out a 15‑minute SLA for their managed SIEM and EDR before talking about it on stage, and what it took to hit 100% on that SLA before they felt comfortable putting their names on it. We get real about the “heavy” reputation ConnectWise had, what partner migration looks like now, and how an outsider to the MSP world thinks about listening to partners without needing to “have been an MSP” to build the right tools.

                                                                                                      === Chapters

                                                                                                      • 01:08 David’s Role Leading Product, Cyber And Services
                                                                                                      • 03:44 From ASIO To The New ConnectWise Platform
                                                                                                      • 05:08 Building A Unified AI And Automation Layer
                                                                                                      • 07:47 Agentic Platform, RPA And New SIEM For MSPs
                                                                                                      • 08:49 Agentic SOC And 15-Minute Security SLA
                                                                                                      • 11:47 Cultural Shift: Under‑Promising, Over‑Delivering For MSPs
                                                                                                      • 15:16 Partnering With Pax8 To Reach More MSPs
                                                                                                      • 16:50 Do Vendors Need MSP Experience To Build For MSPs
                                                                                                      • 21:38 AI, Automation And Why Humans Still Matter
                                                                                                      • === Guest: David Raissipour

                                                                                                        • ConnectWise – https://www.connectwise.com
                                                                                                        • LinkedIn: https://www.linkedin.com/in/david-raissipour
                                                                                                        • === Shout-outs

                                                                                                          • Manny Rivelo, ConnectWise – https://www.linkedin.com/in/mannyrivelo
                                                                                                          • === Companies / Vendors / Products / Books

                                                                                                            • Pax8: https://www.pax8.com
                                                                                                            • RSA Security: https://www.rsa.com
                                                                                                            • Sophos: https://www.sophos.com
                                                                                                            • Mimecast: https://www.mimecast.com
                                                                                                            • Microsoft: https://www.microsoft.com
                                                                                                            • Elastic / Elastic Security Stack: https://www.elastic.co/security
                                                                                                            • IT Nation (ConnectWise event): https://itnation.connectwise.com/
                                                                                                            • N-able: https://www.n-able.com
                                                                                                            • IT Boost: https://www.connectwise.com/platform/itboost
                                                                                                            • === SPONSORS: 

                                                                                                              • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
                                                                                                              • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
                                                                                                              • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
                                                                                                              • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
                                                                                                              • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
                                                                                                              • === SHOW MUSIC: 

                                                                                                                • Item Title: Upbeat & Fun Sports Rock Logo 
                                                                                                                • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
                                                                                                                • Author Username: AlexanderRufire 
                                                                                                                • Item License Code: 7X9F52DNML
                                                                                                                • === Connect with Uncle Marv

                                                                                                                  🌐 Website: https://www.itbusinesspodcast.com/
                                                                                                                  🎙 Host: Marvin Bee
                                                                                                                  🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                                                                                                                  ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                                                                                                                  If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

                                                                                                                  33 min

                                                                                                                About Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals

                                                                                                                From the publisher's feed

                                                                                                                Running a managed service provider (MSP) or IT services business takes more than technical expertise. You need to win customers, grow revenue, protect profitability, manage vendors, deliver great service, and keep up with a changing IT industry. That’s where Uncle Marv comes in.

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