Uncommon Couch

There are 5 undercurrents I see over and over again when I work with clients. I like to think of them as the undertow of your business, churning under the surface and taking you in a different direction than you think you are going.

What we often don't realize is that we can face the undercurrents head on and decide to change how we interact with them, so that we can propel our business forward.

In this episode, you'll hear my explanation of the 5 secret undercurrents and how to shift your mindset to work through them so you and your business can keep growing. I share examples of how these undercurrents can show up and how to overcome them so you can embrace and share your authentic truth through your work.

Are you struggling with one (or more) of the secret undercurrents? Let's talk about how to overcome them, so your business can finally flourish in the way you know it can

https://calendly.com/alyssaadams/30min

What you'll find in this episode:

• The 5 secret undercurrents and how to overcome them
• Why personal growth and business strategy are tied together
• The evolution of your professional identity
• How to embrace your authentic truth in your business

Learn more:

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Instagram!

If you're an uncommon therapist you absolutely need a website. Websites are an essential part of your business and a great tool for connecting and nurturing relationships with your audience.

In this episode, I had on Sarah Gershone, a web designer who specializes in helping therapists make a bigger impact through creating dynamic, well-thought-out websites.

Sarah explains why you can't only rely on social media to build a connection with your clients and how you can use your website to build trust and provide value.

You'll hear the process she goes through when helping clients with their websites and how to get people to actually visit and utilize your website!

What you'll find in this episode:

• What Sarah does as a web designer for helpers and healers
• Her process for creating client websites
• Why a website is so beneficial
• How to get people to visit and use your website
• How you can use your website to facilitate trust with your audience
• Why you have to provide value
• How Sarah helps people break out of their shell

About Sarah:Sarah Gershone is a web designer who helps therapists connect with more people and have a bigger impact on the world through beautiful websites and strategic design.

She's a busy mom of four (translation: she can multi-task like a BOSS), a nature lover, and a huge fan of The Big Bang Theory. She lives in the Washington, DC metro area with her husband, kids, and an Australian Shepherd who never listens to anything she says.

Connect with Sarah:Website | Instagram | LinkedIn

Links mentioned:Free Video Course

Learn more:The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Instagram!

Uncommon therapists, like us, are creative, unique, and live at the intersection of tradition + innovation in our practice. We are leaders in the therapy & healing communities and are evolving the helping professions beyond tradition and "the way it's always been done."

When you know your uncommon therapist type, you have a focused way to start marketing, magnetize clients who love working with you, & create an authentic practice that is a unique expression of your calling.

This is part two of the 5 types of uncommon therapists episode. In this episode, you'll hear my explanation of the last 2 uncommon therapist types and how you can use these in your marketing strategy. I share how you can step into your role as a thought leader along with insight into my uncommon therapist types.

Be sure to listen closely and take notes if you need to - this episode is full of tips and strategies for marketing your uncommon practice in a way that suits you!

What you'll find in this episode:

• The 5 types of uncommon therapists
• How to use your uncommon type in your marketing
• The shadow side of each uncommon therapist type
• How to step into your role as a thought leader
• My personal uncommon therapist type

Links:

019: The 5 Types of Uncommon Therapists + How To Use Your Unique Type To Accelerate Your Practice Growth - Part 1

[FREE QUIZ] What type of uncommon therapist are you?

Learn more:

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!

If you want to reach more of YOUR people, then you want to know how to optimize your content for search. What I am referring to is SEO, or search engine optimization and in this episode, I was joined by Melissa McGraw of the Creative Potential.

Melissa explains what SEO is and why you need it, especially if you want clients to be able to find your business on a local level.

She gives so much insight into how you can figure out where your SEO is right now and how to improve your ranking on search engines like Google.

You'll learn how to use blog content to boost your rankings, why you should repurpose your content and what things may actually be hindering your rankings on search engines.

What you'll find in this episode:

• What Melissa does to help get her clients get found online
• What SEO is and why you need it
• How you can figure out if you need SEO help
• What it means to rank on Google
• How to get found using SEO by thinking about how your customers search
• Tips on what you can do to boost your SEO
• Why you should create blog content
• How to repurpose your content efficiently
• What made Melissa passionate about SEO
• Why she doesn't suggest purchasing backlinks
• Why you want to compress images

About Melissa:Melissa is the Founder of the Creative Potential, an SEO consulting company that helps

service and product-based entrepreneurs get their businesses found online. When she

isn't diving into keyword research, you can find this former NYC fashion industry veteran

enjoying life in her new hometown of Saratoga Springs, NY where she resides with her

husband.

Connect with Melissa:

Website | Instagram

Links mentioned:

Google Analytics

Uber Suggest

Answer the Public

Pingdom

TinyPNG

Smush Plug-in

SEO Your Site Now Facebook Group

Learn more:

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!

Uncommon therapists, like us, are creative, unique, and live at the intersection of tradition + innovation in our practice. We are leaders in the therapy & healing communities and are evolving the helping professions beyond tradition and "the way it's always been done."

When you know your uncommon therapist type, you have a focused way to start marketing, magnetize clients who love working with you, & create an authentic practice that is a unique expression of your calling.

In this episode, I dig into why it's important to know your uncommon therapist type and I share more about each type (plus how to use it for marketing purposes). I also chat about my own journey as an uncommon therapist and how I knew very early on that I didn't want the traditional therapy career path.

Be sure to listen closely and take notes if you need to - this episode is full of tips and strategies for marketing your uncommon practice in a way that suits you!

What you'll find in this episode:

• The origin of the uncommon therapist
• Why you need to know your therapist type
• The 5 types of uncommon therapists
• How to use your uncommon type in your marketing
• The shadow side of each uncommon therapist type
• Why I realized early on that I didn't want to do therapy all day every day

Links:

[FREE QUIZ] What type of uncommon therapist are you?

Learn more:

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!

Are you ready to get your creative juices flowing? If so, you'll love today's conversation with creativity coach and artist, Vanessa Turner.

Vanessa and I talked about how she got into this unique career path as a creativity coach and what you can do to bring more creativity into your life. We talked about the idea of "work-life balance" and how the fire burning inside of you can show up in your life as both a benefit and distraction.

Vanessa shares why she's so passionate about helping women discover their creative side and what she does to help people get creative.

What you'll find in this episode:

• What she does in her career as a creativity coach
• Vanessa's thoughts on how there is no such thing as work-life balance
• How she got into this career path
• How your fire burning inside shows up in positive and negative ways
• What you can do to add more creativity to your life
• How most people come to her for help with creativity
• Why Vanessa focuses on working with women

About Vanessa:Vanessa Turner is a Creativity Coach, trained through the Creativity Coaching Association.

As a creativity coach, Vanessa works with women artists who want to close the gap between where they are now and where they want to be.

Through work-life integration and strategic action planning, Vanessa can help you to restore the creative dreams that you have parked to the side while balancing all of your responsibilities i.e. family, a full time job, etc.

Vanessa will take you from feeling like a frustrated hobbyist, to a confident professional artist with greater sales and name recognition.

Connect with Vanessa:Website | Instagram

Links mentioned:Discovering the Magic of a Creativity Practice How To Succeed as a Self Taught Artist

Learn more:

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!

If you could create your own identity as a therapist, coach or healer - what would that look like to you? What would be the most authentic?

You don't have to fit into the narrow, rigid box of what the world thinks a therapist or coach should be like. You don't have to fit the status quo of how you run your practice. I'm here to give you permission to do things differently - in the most aligned, authentic way - that only you can decide. For us uncommon therapists, coaches, and healers, owning our truth often means that it guides us to a divergent path. We might be pulled toward taking a road less traveled.

In this episode, I am helping you to understand sacred defiance and how it relates to your practice. You'll hear why you should ditch the way the world thinks you should run your business and step into your truth.

What you'll find in this episode:

• What sacred defiance is (and how it relates to your truth)
• The process of developing your intuitive "yes"
• How it feels when you're not living your truth
• A look at three parts of sacred defiance
• Why you should examine what's not serving you
• How I started living in my truth
• Why you should examine the identities you hold about yourself

Links:Intuition Development Course

Learn more:

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!

Are you ready to build your brand? As a small business owner, the design and branding of your business is a tool to convey your authenticity and message. In this episode, I was joined by Alison Main, a graphic designer, writer, and creative director.

Alison and I talk about how having a strong brand identity supports practice growth. She talks about the need for consistency and some of the challenges that business owners face related to design.

You'll learn her thoughts on utilizing print and digital media and why your branding needs to be unique to you.

What you'll find in this episode:

• How graphic design integrates into building your practice
• Why it's important to have a consistent design across touchpoints
• How colors bring about emotional responses
• The graphic design challenges that come up for small business owners
• Alison's thoughts on print media
• Why it's important to create something that's unique to you

About Alison:Alison Main is a graphic designer, writer, and creative director, with twenty years of experience in the media and corporate space. She has worked with a national roster of clients to develop integrated creative campaigns and promote large-scale events, purposefully aligned with communications and marketing strategies.

A sampling of her past and present client list includes: Advertising Age, Informa Tech, Crain's New York Business, CBS Interactive, Critical Mention, Best Self Magazine, and Environmental Health Trust.

Also a published journalist and nonfiction essayist, Alison's work has appeared in Southern Living, Paleo Magazine, Craftsmanship Magazine, and Notre Dame Magazine, among others.

A native and lifelong New Yorker, Alison currently resides in the DC metro area where she works as senior graphic designer at Palladian Partners, a government contracting communications firm in the public health sector.

Connect with Alison:Website | Twitter | LinkedIn

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!

Have you ever felt called to something more - something better? At first, it often comes as a little nudge that tells you there is something bigger out there for you. This is one of my favorite topics to chat about because it comes up a lot when I'm talking with therapists and coaches.

I am going to share three things that you can do when you're feeling called to "more." I talk about what it feels like to be called to something different, why you should appreciate the feeling of the unknown and how sometimes, it's okay to have some healthy comparison to inspire you on your path. I share why you shouldn't ignore this call and what I know to be true about stepping outside of the traditional path.

What you'll find in this episode:

• What it feels like to be called for "more" in your life
• How comparison can be helpful
• Why you should thank the feeling of the unknown
• What I know about stepping outside of the traditional path
• 3 things you can do if you're feeling called to more

Learn more:

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!

Do you want to make a little extra cash and develop a funnel of new clients? Then you have to hear today's episode with Marie Leznicki, founder of Mindstead. Minstead is a marketplace of personal growth tools - think of it as the Etsy of personal development.

Marie and I talk about how she came up with the idea of developing this marketplace. She shares her background and how therapists and coaches use Minstead to share tools with potential clients. Marie gave us an overview of some of her favorite personal growth tools that she uses and her insight on using these tools to better yourself.

What you'll find in this episode:

• What Mindstead is and how Marie came up with her idea for this marketplace
• Her ultimate goal for the marketplace
• Marie's background and how she got to where she is now
• How therapists find Marie and how she helps them share their expertise
• The types of tools available on Mindstead

About Marie:Marie Leznicki is the founder of Mindstead, the world's first marketplace of personal growth tools. Therapists, coaches, and other practitioners can use Mindstead to help more people, grow their passive income, and develop a funnel of new clients. Meanwhile, people can find bite-sized worksheets, exercises, and activity guides to help them unleash their potential from acclaimed therapists and coaches.

Connect with Marie:Website | Instagram | Facebook | LinkedIn

Links mentioned:Working WITH anger (instead of against it) Master Your Time by Creating an Ideal Schedule Love Your Inner Child (Just One Minute series)

The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!