Unconventional Marketing

We always hear about goal-setting, but very few of us do it consistently. In this episode, I take you through an exercise. You start with a BIG goal, then work your way backwards, until it's a small HOURLY goal.

As marketers and entrepreneurs, we tend to complicate things. We think there's HUNDREDS of ways to grow a business. But in reality, there's only 3. Jay Abraham is famous for speaking about this concept, and in this episode, I dive in to each strategy, and how to apply them to your business. 

I love using blog content to bring cold traffic into our world. But... you also need to capture leads. In this episode, we discuss a cool tool you can use to create a lead generation asset within seconds. 

If we want to achieve what we want in life and business, we must be the type of person who achieves those things. Easier said than done. I'm always working at this, and in this episode, I share a strategy I'm using to move closer and closer to my ideal identity. 

Several years ago, I learned a valuable lesson that I'll never forget. It was a mistake I made, but it led me to a revelation that drives a lot of the actions I take today. To find out what it is, listen to this episode. 

Go on any ad platform, and you're likely to see advertising that revolves around the hype of money, houses, cars, and travel. Ambitious goals are good, but I feel you can attract high-quality leads and customers without the "over-the-top" hype. In fact, we've done it for several years. All of our advertising has to pass the "Mom Test." I discuss in this episode. 

You might know that IMPLEMENTATION is the most effective form of learning... but you might not know how big the ratio truly is. 

With traditional investments, people are patient. Whether investing in an IRA, an advanced degree, or something else... people know the payoff is far from immediate. But with an online business, people expect to be successful fairly quickly. We examined why, and I believe we found the answer.

Wouldn't it be great if everyone saw the world EXACTLY how we do? Probably not, but sometimes we have that expectation. I notice this a lot with parenting, and it forces me to ask myself... "How would a child see this situation and how would it make them feel?" Then I can step back and approach the situation from that perspective. The same is true in business, and I discuss in this episode. 

You hear the phrase a lot, and most people talk about it in a negative way. Truth is, too much information CAN be a good thing. But some of my best ideas come from the consumption of information. It just has to be the right information, consumed for the right reasons. We discuss in this episode.