Unconventional Marketing

I think it's safe to say that we all have times where we feel anxious, fearful, or just uncertain. I was recently reading a book, and a great quote stood out about the cause of this. I dive into the quote, how it resonated with me, and how it can help you too (in life and business).

This is a quote I heard about 10 years ago, and it stuck with me. In fact, any time I share this quote, someone will tell me how it profoundly impacted them. In this episode, I discuss what it means, and even give a real example of this concept in action. 

I coach youth basketball, and I noticed when I would say something to my team, they wouldn't really listen. So I changed how I said it. Same meaning, just said a different way. Suddenly, they were doing the exact thing they weren't doing before. Fascinating! I discuss this topic and how to use it to get better results in your business. 

Over the last few years, I've seen a lot of marketers and entrepreneurs say that going to college is a BAD thing. I strongly disagree with blanket statements like these for many reasons. One is because of the concept of "survivorship bias." I discuss in this episode and why you need to beware of it. 

There's one type of marketing you can use that never gets old, can sell anything, and can be used on almost any medium (newspaper, website, etc).  It's also something ad networks love to see. In this episode we explore what this is and how you can use it

A few years back, a mentor of mine told me something *shocking.* As human beings, we only follow through on about 5% of the things we say we're gonna do. I initially laughed this off, then quickly realized how true this is. I explore the topic in this episode, and ways we can combat it. 

I recently took a look at some of our most successful students. Who they are, what they've done, and how they've gotten to a massive level of success. I noticed a common theme in virtually all of them, and I share what that is in this episode. 

I used to wonder why super successful people never took their "foot off the pedal." After all, if you had millions or BILLIONS of dollars, wouldn't you just relax and enjoy life? I realized it's not that simple, and in this episode, I share the reason I think these people keep going so hard. 

Most tweets don't age well, so occasionally it's nice to see one that did. This particular tweet was from a kid in high school in 2013. And even though it has to do with football, there's a business lesson in there as well. 

Almost everything you read tells you to focus on the best outcome. You always hear how positive thinking is one of the keys to helping you achieve your goals. But I recently read a blog post that turned that theory on its head. It discussed why planning to FAIL may actually be a better way to reach your goals. We discuss in this episode.