Unconventional Marketing

A fear for many business owners, entrepreneurs, and marketers is what happens if a strategy that works TODAY, stops working TOMORROW. In this episode, I dive into this concept, and how flipping your thought process can completely transform your mindset around this topic. 

Next time you launch an advertising campaign, try this technique. In this episode, we dive into a unique way to reach your target audience. Not by targeting what your product is about, but by targeting what the people who would like your product ALSO like. 

Having automation in your business is important. But NOTHING beats a personal approach, when it comes to communicating with leads and customers. Once they realize a REAL person is on the other end, you'll be amazed at the effect it can have on your bottom line. We discuss in this episode. 

Sometimes your ads should definitely look like ads, to capture the attention of people searching for something. But in many cases, if the answer to this question is YES, you should reconsider publishing your ad. In this episode, we dig into why, and examples of what ads tend to perform best. 

A bit of a different episode today, where we're talking philosophy! Something I've really gotten into that past 4-5 years. I discuss philosopher Alan Watts, and what he said about how we view events (good versus bad). Super intriguing stuff here, which may change how you view events in your life and business.

I noticed a question I'd been getting the last few months, and the marketer in me saw a lesson in it. People have been asking me if my Apple AirPods fall out when I exercise. In this episode, I dig into what research I did next, and how this lesson can INSTANTLY create more effective ads for your business. 

I've always kind of been a sucker for content on motivation, productivity, and time management. Recently I read an interesting blog post that shared some ideas on this topic I had never seen. It was all about looking at tasks as CHOICES, not "must do" items. Here's the link to the article I reference throughout this episode: https://www.smartbrief.com/original/2020/04/how-evolve-managing-time-managing-energy

It's not 1999 anymore. Nowadays, your target audience is skeptical! They've seen all the bells and whistles. The upsells, the downsells, the fancy videos, and more. You need to OVERCOME that skepticism to succeed. In this episode, we discuss two ways to do that. 

One of our team members at Digital Traffic Ace attends Bible Study every Friday night. I recently sat in on one of the meetings, and the topic was really interesting. This is applicable regardless of religion or what you believe in. A unique episode, that explores how we may miss an amazing outcome, if we become too fixated on what we *think* an ideal outcome is. 

When we run ads, we forget the people on the other end have ZERO clue about our ad setup. YES... the Facebook algorithm is smart. That said, people are still people, and sometimes we overthink our ad campaigns. I discuss in this episode.