Unconventional Marketing

In life and business, we will always encounter obstacles and uncomfortable situations. It's natural to want these to go away, and wish they didn't exist. But that's also unrealistic, and in this episode, we discuss a concept I read about, and how it helps put uncomfortable situations in perspective. 

When most businesses speak to their target audience, they speak in big BROAD terms. They talk about big outcomes or lofty goals. In this episode, we dive into a concept I learned from best-selling author Ramit Sethi. It's called "going from the clouds to the street," and it's about speaking in a way that your audience can connect to, and put their finger on. Awesome marketing lessons in here!

Let's face it, we all procrastinate. Relying on willpower is not a recipe for success. Instead, you need to find SOMETHING or SOMEONE to hold you accountable. Thankfully... the internet has created some really cool tools to do that. I discuss in this episode!

It's a very hard thing to do, but being polarizing in your marketing can also be one of the most rewarding. You see this in politics, where one candidate completely repels one segment of a population, but creates a rabid fan base from another segment. While you won't want to go this extreme in your business, there ARE benefits to repelling the people that aren't ideal customers, and attracting those who are. We discuss in this episode. 

I was recently revisiting some old Frank Kern concept, and it reminded me of a concept I learned from him years ago. It's about making your product or service unique, by how you present it to your target audience. I give examples in this episode, and how this powerful concept can help your company stand out from the crowd. 

I was recently talking with a client of ours, and he had a campaign doing well. It was for Father's Day, so he had to push hard to maximize revenue. He was timid with ad spend. "What if I spend more and sales drop?" I told him something that really changed his mindset, and I discuss it in this episode. 

Did you ever think the name of your fan page could drastically affect how people perceive your ads? It definitely can, and in this episode, I dive into an example from our company. Running ads as a "face of the brand" versus running ads from the brand itself. Enjoy!

Years ago I was having lunch with a mentor of mine, and he used the phrase "directing traffic." I had never heard this before, and loved it. He was referring to when you grow an organization, are at the helm of it, and basically have the ONE goal of overseeing and directing day-to-day operations. In this episode, I discuss the concept, and the things that stop most people from getting there. 

In this episode, we discuss a fascinating concept. It's about how people will look for reasons to justify whatever  decision they want to make. Here's the weird part -- many times people don't even realize what decision they want to make, or realize they are looking for reasons to justify it. It happens subconsciously. We deep dive in this episode.

If you're anything like me, sometimes you see others hitting HUGE milestones, and it makes you feel like you're falling behind. No matter what level of business you're at, this will ALWAYS occur, because at every stage, there's always an organization doing BIGGER numbers. That's why I have to constantly remind myself why I'm in business. If you can relate to the above, I think this episode will resonate with you.