Unconventional Marketing

There are some concepts in business that you won't fully grasp, until you experience them yourself. One is being a leader, and the good and bad that comes from this. In this episode, we discuss a quote by the late Steve Jobs, about how being a leader is NOT about making people happy, but being effective. 

Do a quick search on the web, and "famous" quotes from celebrities are everywhere. This is because what celebrities say is given more credibility than what the average person says. Hmmm... how can you use this to help grow your business? I discuss in this episode!

Storytelling has long been considered an art form -- a way to connect with people. In this episode, I share two ways we use storytelling in our organization to increase sales. One is through FB ads and one is through phone conversations we have with potential prospects.

If you've ever tried to rely on motivation and willpower to achieve something, you probably quickly realized it wasn't enough. These emotions come and go, and aren't always there when we need them. In this episode, we discuss a BETTER way to achieve things in your life and business. 

When you're spending money on ads, you want to be profitable. But most marketers and business owners focus on getting the highest ROAS possible. Not a bad idea, of course, but there's really TWO ways you can look at this metric, regardless of what type of business you run. We discuss in this episode. 

You'd think after nearly 10 years in business, I would have held a formal interview process by now. Nope. I've been fortunate to find good fits via referrals, freelance sites, and existing customers. But recently I needed to make some "home run" hires, so I held a formal interview process. I discuss in this episode, and what I learned.

There's a topic that is searched on Google billions of times each month, and here's the weird part... people ALREADY know the answer to what they're searching for. In this episode, we discuss this topic, and two big lessons we can learn from it, as marketers and business owners. 

If you ever feel like there's some magical "endpoint" in your business, where all problems go away, I'm here to burst your bubble :). It doesn't exist! New problems will always present themselves, but believe it or not, that might be a good thing...

Funny episode title, but it's true that a quote attributed to Albert Einstein can help you grow your business. I see too many people get caught up in the "facts" of what they should or shouldn't do, but they don't understand WHY. We dive in during this episode.

Ever find yourself in a rush to complete something? You might wanna ask yourself what goal you're actually optimizing for. This is a concept I recently read from James Clear, and I found situations in my life where I'm optimizing for the wrong outcome. You may be too, so give this a listen.