Unconventional Marketing

At the time of this episode, the US election has wrapped up (or is wrapping up, depending on how you look at it). While there could be hundreds of takeaways, I share two in this episode, that I feel can be applied to business and entrepeneurship. 

In this episode, I share how we just hit our 1-year mark since launching this podcast, and some takeaways I think you'll find interesting. 

A unique podcast title today, but it's not the LITERAL phrase that I'll be speaking about. It's the "hidden" meaning behind this quote that I'll be speaking about, and why it's so important to keeping commitments and achieving the things that are important to us in life and business.

Are you tracking KPIs in your business? If not, you need to start TODAY. In this episode, we discuss two reasons why it's so important. 

If you do any type of Facebook advertising, you understand the power of Lookalike Audiences. Recently I tested out a new type of Lookalike Audience, and so far it's working well! I bet it's an audience you've never considered creating before. I discuss what it is, in this episode. 

In business, it's easy to get caught up in day-to-day results, thus making gut-reaction decisions. Relying on intuition and "feeling" to make business decisions is okay sometimes, but many other times it's a recipe for disaster. In this episode, we dive into why data is so important, and why decisions should be made from it. I even give an example from my own business!

Not all businesses are meant to niche down, and only focus on ONE avatar. In fact, I'd argue most are flexible enough to serve multiple avatars successfully. That said... there is power in speaking directly to ONE need, ONE market, ONE individual. In this episode, I give an example of how this recently happened to me, and how it instantly made an impact. 

We have some fun in this episode, as I share some different retargeting angles/ads you can use in your business. If you're running ads, you need to retarget. And if you retarget, you need to do it right!

As a business, should your focus be on getting new customers or keeping existing ones? The concept of brand loyalty is talked about a lot, but I recently read a book that completely flipped this concept on its head. What if brand loyalty was actually a "myth?" I explain in this episode, and what you should focus on as a business owner. 

Ever heard someone say, "No one would pay for that." This is an example of one of the biggest mistakes I see businesses and marketers make. Basically taking the way YOU value something, and assigning that value to the rest of the world. In this episode, we dive into this topic, and how it can really hurt your business.