What if I told you the past was subjective? Meaning what happened in the past may be different TODAY than it was yesterday? I know this sounds wonky, but I recently read a quote that helped me recognize how I see certain events, and might do the same for you.

As business owners and marketers, we sometimes feel we need to overdeliver to our prospects and customers. That's not always a bad thing, but sometimes it can create overwhelm and prevent progress. We discuss in this episode, and why straight and simple generally works best, even if it doesn't 'feel' like the best thing. 

A few weeks back, the iOS 14 update rolled out,  which can impact FB advertisers. In this episode, I give some thoughts on how people misunderstand social media platforms and data, and if you should worry about these updates and future ones.

Sometimes the best ideas are so simple, we never imagine they'll work. In this episode, I share an ad strategy I never thought would perform well, but it's bringing us leads and consultations daily. 

The first episode of a new year is here, and we're discussing what you need to do to hit your goals this year. Have a pen and a sheet of paper ready :).

If you understand the concept of correlation, you can position different products and services in your business to maximize revenue from customers. This is a concept I learned from the world of Daily Fantasy Sports. I explain what it is, how it works in fantasy sports, and how it applies to business. 

Chunking up and down is one of the most proven and effective marketing methods a business can use. It's a way to position your product or service in a more enticing way to the end consumer. We discuss how it works in this episode, how to use it, and examples. 

A special Christmas Eve edition of the podcast! Today we're talking about success and how quickly it normalizes. It's amazing how we have big goals, but when we hit those goals, it becomes our new "normal." It doesn't impress us anymore, until we hit a new milestone. The flip side of this is that failure can normalize too if you aren't careful. We discuss in this episode, and give some examples. 

Take a step back and ask yourself... how do you like being marketed to? In other words, when you make a buying decision, what led to it? What made you feel good about your decision? For me, I love when I discover awesome content! I'll read it and then naturally search more into the company/person/product it came from. Because of this (and because of my love of writing), I've made content marketing a big piece of my business. In fact, it's the primary way we get clients. I discuss in this episode and what you need to know. 

With our clients, I always use the phrase, "peel the onion." It's a metaphor for how to approach advertising your product or service to a specific audience. When you peel the onion correctly, someone will see your ad and think, "WOW, this is just for me!" I go over this concept in this episode, and share how to apply it.