Unconventional Marketing

There's one website every marketer and business owner should be visiting at least once per week. It's one of the most valuable websites for anyone advertising online. Do you know what it is? I share in this episode. 

Two people can try to sell the exact same product to the exact same audience, but get completely different results. Why is that? Well... most people try to FIND winning products, but what if I told you it's possible to CREATE one by learning how to advertise properly? We discuss how in this episode. 

We got this question recently inside our coaching community, and I thought it was worth sharing the answer in a podcast episode. Here it is!

One of my favorite companies to follow is "Grow and Convert,"  a content marketing agency. They talk about a concept called "Pain Point SEO," and how it drives conversions for businesses, compared to regular types of content. We discuss in this episode, and how this type of marketing can drive big results for YOU. 

I've become fascinated with philosophy over the years, and I recently read a book that eloquently explained how to look at risk and uncertainty in our lives and businesses. I'll share how it applies to eCommerce and online business in general. 

FACT: Most people complicate marketing. In this episode, I discuss this, a potential solution, and an experiment for you to try and report back on. 

As you grow your business, new challenges will ALWAYS present themselves. The ironic part? They're problems you created yourself! I explain in this episode, and give an example from a client I'm working with. 

Did the episode title surprise you? If it did, you should listen to the actual episode for clarity on what that statement means. Dropshipping is an awesome way to start and run an online store, but there comes a time when you should consider moving past it. 

I've been playing around with a new Shopify app and INSTANTLY seen a big increase in revenue. I share what the app is in this episode, and why I love it. 

No... today's episode isn't about mining for gold. It's just an analogy for ways to spot HUGE opportunity in your business. I share examples, and I think this will really change how you look at opportunities in your business.