Unconventional Marketing

Refunds are a part of business. BUT... what if there was a strategy to avoid refunds, increase customer happiness, AND increase revenue. Think it's not possible? I discuss the strategy in this episode. 

It's obvious eCommerce is huge and growing... but some recent statistics are mind-blowing. I share what they are, and what you need to know if you have an online store (or are planning to start one). 

You've probably heard the phrases "top of funnel, middle of funnel, and bottom of funnel" before. I think we all understand this at a conceptual level, but what most people are missing is attaching real data and meaning to each of these stages. In this episode, I discuss how deep you can really get with these funnel stage. 

As your business grows, outsourcing is great. It frees up your time and allows you to focus on important work. In this episode, I discuss how I recently was looking to outsource our marketing, but quickly had my mind changed. I'll also tell you what the LAST thing you outsource in your business should be (the answer may surprise you). 

In this episode, I dive into one of the most unproductive habits most people have. Can you guess what it is? What's crazy... is it actually affects you in a different way than you probably imagined. 

I was recently chatting with a friend. He runs multiple companies, and they do extremely well. What was fascinating, is he's managed to remove himself from the day-to-day operations of both companies. Even MORE fascinating is how much the companies have grown since he stopped working inside of them. Hmm... I discuss in this episode. 

If you're running Facebook ads and achieving your objective (getting leads, sales, etc)... but not at the price point you want, then this episode is for you. You may think you have an advertising problem, but it may be something completely different...

Ever been shopping, seen a product discounted, and thought to yourself... "Wow, that's a great deal!" You may not even realize the psychology that's gone into the pricing of that product. In this episode, we discuss one of the most POWERFUL concepts when it comes to pricing products, and how you can use it to make more sales in your business. 

When most people go to sell a product, they look to see what's already selling well. When most people go to target an audience, they choose the interests that seem the most relevant. What if I told you there was a completely different way to find products to sell and audiences to target? We discuss in this episode. 

When scaling FB ad campaigns, generally you'll notice your cost per conversion goes up. This is because you're expanding your audience reach, and FB is going further and further from the most likely buyers. One thing you can try is running an ad that is shown only to people that have NOT interacted with your brand, page, or ads before. In this episode, we discuss how.