Unconventional Marketing

"Buy my stuff" marketing is prevalent online these days. But businesses that have a long-term perspective, know how to properly use "top of funnel" content. In this episode, I dive into another marketer's top of funnel content (Maxwell Finn), and also share how we use it in our business. 

In this episode, we get into the "weeds" a bit, and talk about a unique way to run your Facebook ads. It's doing the opposite of what most people do with their ads, but can work really well.

I've always prided myself on building flexibility into my days. Recently I had a day where I was absolutely SLAMMED with meetings. I was dreading it, but at the end of it, I felt AMAZING and productive. I explain what happened in this episode. 

One thing I am determined to get better at in my business is knowing my numbers. Not just high level stuff, like what I spent and what I made... but the DEEPER numbers that can drive intelligent decision-making on a front end level. I explain more in this episode. 

I heard a great quote in college, and I've always remembered it. With the current "social distancing" going on, I was reminded of this quote, and how it can help us in life and business. 

A buzzword around the marketing world is "automation." And while automation has its place, NOTHING beats personalized, 1:1 communication. I share a recent story about how we landed a client in 3 minutes... and what it has to do with skinny jeans and automation. 

Most people only focus on generating the cheapest leads possible. Sure, affordability of leads is important... but what's MORE important is generating a lead that is qualified for what you do and who you serve. Almost every lead will fall into one of three phases, no matter what industry you're in. Crafting a lead magnet for that specific phase allows you to generated a QUALIFIED and an AFFORDABLE lead. We discuss in this episode. 

As marketers and advertisers, we are almost all guilty at times of trying to sell our product or service too quickly. And I'm not talking about taking time to nurture leads and things like that. I'm talking about NOT properly selling the next step BEFORE someone would purchase your product. In this episode, I discuss examples and how to use this to your advantage. 

Ever hear someone say they don't want to spend money on ads, and prefer to use "free traffic." I'm here to tell you that "free traffic" is a myth. It does not exist, and in this episode, we explore why it doesn't exist, an what you need to know if this is your plan to get visitors to your business. 

Do you get overwhelmed in your business? Find yourself having so many things you could do, but not sure what to implement? This is super common! In this episode I share something I saw on a recent Frank Kern presentation, and also a lesson I (unfortunately) have to re-learn every few months in my business.