Uncooked

Season 2 of Uncooked begins with a behind-the-scenes conversation between our host, Jacqueline Lieberman and podcast production team member AJ Lund. Listen in as Jacqueline shares the most surprising insights from season one, why Blackwing pencils might beseeing a spike in sales, and how every product from makeup to canned peas has the potential to create loyal, loving fans.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. During this conversation Anastasia and I discuss how important it is to create quality standards for your brand and how best to apply their findings.

Anastasia Leng is the Founder & CEO of CreativeX. Moscow born, ex-Googler and now a serial entrepreneur, first founding a company called Hatch in 2012. Building up Hatch gave rise to CreativeX, which is now a company that powers creative excellence for the world’s most loved brands. By analyzing creative at scale, the technology aims to advance creative expression through the clarity of data.

You can learn more about Anastasia and CreativeX at https://www.creativex.com or on LinkedIn: Anastasia Leng | LinkedIn.

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Today on Uncooked, Heidi Waldusky returns to have a conversation about the merit behind nostalgia marketing and how brands can benefit from the hype. During our conversation we’re looking at what nostalgia marketing really is in today’s world and how it creates brand loyalty by association. We also discuss the importance of understanding your brand’s personality and considering the context of your nostalgia marketing in the bigger cultural picture. 

As the former Associate Publisher, Heidi led the Ad Age rebrand in 2017, working to freshly position Ad Age to lead an industry in the throes of constant reinvention. A former executive creative director, her recent agency tenures include Story Worldwide and Havas, where she helped spearhead the addition of clients such as Beefeater, Keurig Green Mountain and Liberty Mutual Insurance. She relies on her team-building background daily to encourage new ideas and shape current ones for the better

You can connect with Heidi in the following ways:

https://www.linkedin.com/in/heidiwaldusky/

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to succeed. This brand story is about how anticipating needs and delivering unparalleled service is how HAYVN outmaneuvers the competition. We’ll explore their unique approach to building a strong community, how they offered value during the pandemic and ultimately learn how they’re redefining coworking in 2021 and beyond.

HAYVN Founder Felicia Rubinstein is a true trailblazer, starting her career as an engineer at GE and Apple before “Women in STEM” was a movement. She thrived at the Fortune 500 companies, working there for more than a decade. When Rubinstein wanted a flexible work schedule after her first son was born, she asked Apple for it—and got it—pioneering one of the company’s first-ever job share programs. Eventually she left to start her own business and forge a new path: engineering a better way to work.

She created Maven Marketing and later 341 Studios, a Marketing and Branding Agency, one of the first virtual workspaces for independent contractors and freelancers in Fairfield County, and where she held regular educational roundtable breakfasts for clients and partners. The launch of 341 Studios became an unintentional pilot program for HAYVN, a women-centered co-working space in Darien, CT, and her latest venture.

Rubinstein designed HAYVN to be just that—a “haven” for women to “connect, create and get stuff done.”

You can connect with HAYVN in the following ways:

Contact Felicia:

[email protected] 833-HAYVNLY 833-429-8659

LINKEDIN: https://www.linkedin.com/in/feliciarubinstein/

Contact HAYVN:

LINKEDIN: https://www.linkedin.com/company/hayvn

INSTAGRAM: @hayvncoworking

FACEBOOK: https://www.facebook.com/HAYVNcoworking/

TWITTER: https://twitter.com/HayvnC

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Today on Uncooked, I’m sharing key insights of the past few episodes and how brands are finding innovative ways to adapt and communicate with consumers today. Tune in to hear the highlights of conversations on Ember’s temperature-controlled mugs, why GreenPal is the Uber of Lawncare, and why you need to meet SUZY, the human face of Consumer Intelligence. We’ll also dive into my thoughts on emerging post-pandemic trends and learn how a startup called Proud Ounces is getting new moms back to work.

You can listen to the full episodes here:

• Brand Spotlight: Ember Tech Co. - https://podcasts.apple.com/us/podcast/brand-spotlight-ember-tech-co-what-temperature-do-you/id1535090919?i=1000509171064

• Brand Spotlight: GreenPal - https://podcasts.apple.com/us/podcast/brand-spotlight-greenpal-how-uber-lawncare-services/id1535090919?i=1000510248264

• SUZY - https://podcasts.apple.com/us/podcast/suzy-the-human-face-to-consumer-intelligence/id1535090919?i=1000512156565

• Raw Take: Post-Pandemic Consumer Behaviors -  https://podcasts.apple.com/us/podcast/raw-take-i-see-signs-of-restlessness-a-little-hedonism/id1535090919?i=1000513131036

• Raw Take: #2020 Nostalgia - https://podcasts.apple.com/us/podcast/raw-take-2020rewind-nostalgia-trends-expected-to-stick/id1535090919?i=1000514056184

• Brand Spotlight: Proud Ounces - https://podcasts.apple.com/us/podcast/brand-spotlight-proud-ounces-helps-new-moms-get-back-to-work/id1535090919?i=1000515899933

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

On today’s episode Kristen Devinney, founder of Proud Ounces, reveals how company support for breastfeeding moms returning to work creates employee retention and needed diversity. Join me as we discuss real obstacles women face and how employers can engage with Proud Ounces to create a better environment. And finally, why it’s important to educate the very top of the organization as to why pumping breastmilk at work is even a thing!

Kristen is on a mission to change the reality of pumping & working for moms and the businesses that support them. After managing digital marketing campaigns for Fortune 500 clients at several advertising agencies across New York City, Kristen joined Google in 2009. She spent almost 10 years as a search specialist, sales leader and trusted partner to c-level executives working with Google to market their products and brands. She has guest lectured at both Harvard and Cornell Business Schools.

You can connect with Kristin in the following ways:
Website: www.proudounces.com
IG: @proudounces, https://www.instagram.com/proudounces/
Twitter: @ProudOunces, https://twitter.com/ProudOunces
LinkedIn: Proud Ounces, https://www.linkedin.com/company/proudounces/

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Today I’m exploring key behaviors we adopted this year that are likely to be permanent and what they mean for brand marketers. And how we can already feel nostalgic for early quarantine days as the pandemic fog begins to lift in a #2020Rewind. Join me as dive into how relationships between personal and brand values are even more intertwined, and why we feel anxious about returning to “normal life”.

To read the article and manifesto by Lorraine Twohill, Google’s CMO, mentioned in this episode, click here:

5 lessons the pandemic taught Lorraine Twohill - Think with Google

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Today on Uncooked I’m exploring what brands are anticipating from “post-pandemic” consumer behaviors and the unclear promises of both lavish expenditures and a kinder, more grateful world. I also dive into the meaning behind Suitsupply’s bold “The New Normal is Coming” ad and highlight how Hotels.com is using humor to get us traveling again. 

Am I the only one wondering how on earth we’re supposed to connect the indulgent parts of ourselves with the selfless compassion we’ve grown accustomed to seeing this year? Leave your thoughts in a review - I’d really love to hear from you.

If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, we’re discussing traditional research versus the value of real-time consumer feedback, brands can quickly act on. Avi Savar, President of Suzy joins me to discuss how his research platform is helping enterprise level brands better understand people’s unmet needs by providing unprecedented, regular access to consumer panels. Listen in as we cover the questions every marketer should be asking, how gamified technology reveals key behaviors and the difference between quality consumer panels versus buying a list.

Avi is the President of real-time market research platform Suzy. Prior to Suzy, Avi was founder and CEO of Big Fuel, a global digital marketing agency which was acquired by the Publicis Groupe in 2011. In 2014, Avi established Savar Ventures, an advisory and investment firm, and joined venture capital firm Dreamit, where he currently serves as Partner and Board Director. Avi continues to be a leading expert who speaks globally on digital strategy, disruptive technologies, business transformation and corporate innovation. He is the author of Content to Commerce (published by Wiley), as well as an active advisor and investor in several media and technology companies.

You can connect with Avi in the following ways:

Instagram: https://www.instagram.com/asksuzybiz/?hl=en

Twitter: @AskSuzyBiz

Linkedin: https://www.linkedin.com/company/asksuzy/

Avi's Personal links:

https://www.linkedin.com/in/savar/

https://www.instagram.com/avisavar/

https://twitter.com/avisavar

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.

Today’s episode of Uncooked is a spotlight on entrepreneurship. Bryan Clayton reveals how he matched thousands of small businesses to home owners needing lawn care service through Uber-like technology. No matter what business you’re in, this episode discusses the grittiness of playing the long game, the value of making customers part of the process, and why you should double down on what works in your business.

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.

Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

You can learn more about GreenPal in the following ways:

https://www.yourgreenpal.com

http://linkedin.com/in/bryan-clayton-5178541b8

https://twitter.com/bryanmclayton

https://instagram.com/bryanmclayton

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.