When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar play signing Steph Curry in 2013. But it didn’t pan out quite the way they hoped. Still, nowadays it seems like every star athlete needs a signature line. Tim Newcomb is a sneaker and sports tech reporter whose work has appeared in Forbes, Sports Illustrated, Esquire and more. He's breaking down the rise of the signature shoe from Chuck Taylors in the 1920s to Kobe Bryant’s and Roger Federer’s signature kicks. We’ll also look at some of the new players in the sneaker game, and where Under Armour goes from here. 

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