Underdog Empowerment

What makes someone a success? There are as many answers to that question as there are people to answer it - but the only answer that actually matters is the one you determine (and then execute on). Known as the "Godfather of Category Design," Christopher Lochhead is also a #1 Amazon Marketing Author with multiple titles and a #1 Apple Business Podcaster. He shares insight and experience from years at the top of the entrepreneurship game with his audience and readers. On this episode of Underdog Empowerment, Zach and Christopher dig into the strategies behind building a kickass team as you're starting to grow your business, the difference between being polarizing and being provocative (and growing past your biases for one ideology or another), and taking charge of your future regardless of what your past looked like. Tune in for an interview that will snap your brain out of autopilot and into its creative potential. Show Notes: https://underdogempowerment.com/christopher-lochhead Get More Involved:

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How do you bounce back from a series of events that completely devastates your life? When you lose what you had, you are, in fact, being given a chance to start over. Would you take it? J.D. McCabe's 20-year love story warped into a nightmare with the onset of everything from his own health issues to growing mistrust between himself and his (now ex) wife to death threats and private investigators. Now, having freed himself from the turmoil, J.D. put the whole narrative down on paper in his book The Third Gift: My Dance with the Devil (And Her Mother), in the hopes that his hard-won insight and new sense of self might inspire other survivors of abuse and trauma. On this episode of Underdog Empowerment, J.D. and Zach jam on the story behind the inspiration for and creation of J.D.'s book, the process of rebuilding his life and identity after having his family torn apart, and the impact he's set on making in the lives of other traumatized and lost individuals by telling his story. Tune in for a wild ride of an interview that will leave you with a strong sense of purpose and the foundations of a fascinating tale. Show Notes: https://underdogempowerment.com/the-third-gift Get More Involved:

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How do you make sure your brand doesn't get lost in the sea of online entrepreneurs trying to grab attention? Skip the nonsense tactics and start doubling down on your SEO - and that's just the beginning. Josh Rimmington has spent more than a decade helping small businesses get noticed and grow their following online. He serves as the director and head online marketing consultant for JR Marketing Group, as well as the host of several podcasts and a proud "dadpreneur." On this episode of Underdog Empowerment, Zach and Josh dive deep on the evolution of a career in SEO (and beyond) beginning before the Internet was really a "thing," strategies for crushing podcast SEO specifically, and becoming a respected authority both in Google's eyes and to your clients (present and future). Tune in to start getting your websites the hype they deserve. Show Notes: https://underdogempowerment.com/josh-rimmington Get More Involved:

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When your clients, competition and connections see you online, who are they actually seeing? The Internet makes it easy for anyone to put on a front to make more money, or to make everyone think they do. It sometimes even seems necessary. But until you get past that idea, you're never going to see any actual success. On this episode of Underdog Empowerment, Zach digs into the biggest mental block he faced coming out of prison - specifically, the myth that he needed to build an "acceptable" image to show other people - including some hard rejections at the beginning of his story, the shit he did to try and fit in before the real growth started, and how to look past the fake "success" being sold by every phony expert on the Internet and find something real. Tune in to start seeing the value and advantage in being exactly who you are, because that person is a badass. Show Notes: https://underdogempowerment.com/tricky-mental-block Get More Involved:

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Think of the work you do every day….what does it all amount to? If you're burning to build something bigger than yourself, consider how you spend your time and energy each day. Are they spent in the service of that thing you want? Nick Wingo is a firefighter, paramedic, father and host of the podcast Building Grit One Call at a Time, all dedicated to cultivating strength and a place in the world as a shining example and a help to the people around us. On this episode of the Underdog Empowerment podcast, Zach and Nick jam on Nick's career as a firefighter and how it got him charged up to make a lasting impact, the philosophy of building grit, and the way your habits as a parent shape who your kids become. Tune in to push past the bullshit tactics and start engineering true, meaningful impact. Show Notes: https://underdogempowerment.com/building-grit-with-nick-wingo Get More Involved:

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How much of what you do in a day gets done because it's contributing to your best lifestyle? Yeah - most of us wish we could claim that kind of discipline and intention behind everything we do in our daily lives, but we fall short constantly for one reason or other. And why? Because we're unaware of the mind-blowing rewards waiting for us once we build up the right habits. A favorite guest of the show, Bart Pietrzak is back once again to lay out the philosophies and practices that make him such an incredible badass and a grade-A example of a driven, successful and 100% real human being. On this episode of the Underdog Empowerment podcast, Zach and Bart jam on building a highly effective lifestyle with a few very simple structures, mastering the driving motivators behind the amazing shit you're doing each day, and figuring out the thing(s) that fire you up and fulfill you so you can double down on them and blow your goals out of the water. Tune in for a no-bullshit interview that will wake you up to the (easily fixable) things that are out of wack in your life. Show Notes: https://underdogempowerment.com/one-thing-dictating-all-of-your-actions Get More Involved:

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If 9 out of 10 small businesses fail, how do you make sure your business is the one that succeeds? There's no perfect way to run and grow your business - but there are people out there who have cultivated some strong practices you need to know about. Jason Portnoy is the founder and owner of JPORT Media, an agency that helps businesses blow up their online presence and grow their exposure to refine their digital marketing strategy and attract and convert more clients. On this episode of Underdog Empowerment, Jason and Zach sit down together to jam on how Jason bucked tradition and fought his way through to owning a successful agency, building strategies for the long game, the shifts that put rocket fuel into Jason's podcast (and his marketing in general), and how to put your goals in context so you can reach unstoppable growth. Tune in for no-bullshit entrepreneurship advice that no one else has enough spine to tell you. Show Notes: https://underdogempowerment.com/jason-portnoy Get More Involved:

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Do you start your day looking at other people, or looking at yourself? A lot of us begin every morning scrolling Facebook rather than getting to work on our own success. Want to show yourself that you're serious about moving forward? Then start acting like it. Ramon Casaus wasn't in the traditional real estate game for long before he knew he wanted to do more than sell real estate forever. So, he dove headfirst into building his own empire of real estate brokers as the founder of ROC Real Estate Partners, and seeking out other badass entrepreneurs who were focused on leveling up the same way. On this episode of Underdog Empowerment, Zach and Ramon tackle attracting people who will push you - and themselves- to improve and succeed at high levels, how to structure your day to drown out the negative voice in your head, and rising above the temptation of the "comparison game." Tune in to get your daily commitment to yourself and your growth rock solid. Show Notes: https://underdogempowerment.com/ramon-casaus Get More Involved:

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Who's your favorite musician? Whoever it is, today's guest has likely worked with them. But figuring out the formula for success in any medium means doing the work to dig down past the glitz and the bright lights. Charlie Walk is one of the most revered names in music industry history. Over the course of his career, Charlie has worked with artists like Shakira, Taylor Swift, Lorde and Enrique Iglesias - just to name a few. After years working for huge corporations, he broke away to create his own music mentorship program called Music Mastery. On this episode of Underdog Empowerment, Zach and Charlie dig into Charlie's unconventional rise to the top as a producer, why having a team is vital for actual success (no matter who you are), the need for "human touch" in tech, and finding your individual starship. Tune in for wisdom from a man who has engineered insane amounts of success for decades. Show Notes: https://underdogempowerment.com/charlie-walk Get More Involved:

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How do you chase something everyone tells you will be impossible to catch? The answer: start goddamn running. On this episode of the Underdog Empowerment podcast, Zach lays out the path that got him where he is today, including starting the show with barely any resources, rising above the doubting voices in his head, and doing the work to become an unstoppable force. Tune in to hear the inspiring path of this show from rock bottom to rocket fuel. Show Notes: https://underdogempowerment.com/started-off-broke-af Get More Involved:

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