Underscore | Audio Strategy Podcast

Underscore | Audio Strategy Podcast

By Aniruddha PawadeBusinessEducationHow ToMarketing
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Underscore | Audio Strategy Podcast episodes

  • A Great Playlist

    Let’s talk about making great playlist. What factors do we consider when making a playlist. Does it make a difference if the medium changes? And what has future in store for us with ML + AI are improving the Music Recommendation Systems (MRS). 

    6 min
  • Podcasting for Brands - Aditya Kuber

    Aditya is the Co-Founder and CEO of IdeaBrew Studios. We spoke about growth of podcasts in India, rise of on-demand audio, how brands can leverage podcasts in long term, and insights that can be useful for podcasters wanting to get their podcasts sponsored by brands. 

    Know more about IB and AW: ideabrews.com and audiowallah.com.

    PS. The notorious Mumbai monsoon makes a guest appearance in between for a few minutes. Please excuse the slight background noise during the conversation. 

    21 min
  • Spotify AmplifiHer - Vasundhara Mudgil

    Vasundhara from Spotify India speaks about their new initiative - AmplifiHer. The initiative focuses on getting creators from the industry together to empower other women. Know more here: https://amplifiher.byspotify.com/

    19 min
  • Copy That! - Writer Simran Doshi
    Simran Doshi is a freelance copywriter who specializes in website content writing, social media posts, and blogging. Here is a conversation about good copy, writing for different platforms & becoming a freelance writer.
    9 min
  • Value Driven Content - CEO Ankur Sethi
    Ankur is the Founder and CEO of Corporate Shiksha. I spoke to Ankur regarding how content can be driven with a motive of value generation. We spoke about Corporate Shiksha, Value Driven Content, How COVID-19 has changed the content business and Ankur’s life learnings. You can know more about Ankur on LinkedIn & follow him on Twitter.
    21 min
  • Shelf Life of Content
    The massive amount of content that we come across on a daily basis on social media, and all other mediums makes me think how much of it do we retain and how relevant does it stay in short term and long term.
    2 min
  • Binge Factor
    Why do we binge watch movies & series? Here’s my take on what is used as a formula for fueling the time spent viewing for any medium.
    3 min

About Underscore | Audio Strategy Podcast

From the publisher's feed

Underscore is not just your average podcast; it's a gateway to the captivating world of 'audio strategy'. 🎧 Tune in as we unravel the secrets of harnessing the power of audio for individuals, brands, and businesses alike. Whether you're a curious individual, a savvy marketer, or a forward-thinking entrepreneur, this podcast has something exciting in store for you.