Let’s talk about making great playlist. What factors do we consider when making a playlist. Does it make a difference if the medium changes? And what has future in store for us with ML + AI are improving the Music Recommendation Systems (MRS). 

Change is the only constant! I’ve moved from the broad content based topics to more focused discussion about the audio space. Hope this change brings more value to you!

Aditya is the Co-Founder and CEO of IdeaBrew Studios. We spoke about growth of podcasts in India, rise of on-demand audio, how brands can leverage podcasts in long term, and insights that can be useful for podcasters wanting to get their podcasts sponsored by brands. 

Know more about IB and AW: ideabrews.com and audiowallah.com.

PS. The notorious Mumbai monsoon makes a guest appearance in between for a few minutes. Please excuse the slight background noise during the conversation. 

Vasundhara from Spotify India speaks about their new initiative - AmplifiHer. The initiative focuses on getting creators from the industry together to empower other women. Know more here: https://amplifiher.byspotify.com/