Underscore | Audio Strategy Podcast

Conversation with LinkedIn Expert - Sampark Sachdeva who talks about all things LinkedIn and growing beyond the platform with great content.

These days I spend most of my time on LinkedIn looking for new assignments. More often that not my LinkedIn feed is full of motivational posters, course completion certificates, life mantras, comments for better reach, employee of the month mementos, and the worst (takes dramatic pause), TikTok style viral videos.
This might come across as a rant against LinkedIn but is not. This kind of stuff is agnostic to a platform. It shows up on WhatsApp, Facebook, Twitter, and office walls. Coming back, there are things that are really good about LinkedIn. Especially being currently the best solution to networking & seeking assignments or jobs.
Value of a platform is something that I consider important. The Why or the reason of existence of a platform is linked to the content that shows up on it. Facebook helped you connect with friends & family, Instagram took it a step ahead and let people share their life with beautiful looking photos. What does LinkedIn offer?

Medium is the message, said Marshal McLuhan in his book Understanding Media – The Extension of Man, published in 1964. He focused on the medium rather than the message. In his opinion, it was important to examine the effect of the medium – like TV, print and radio instead of the incidental effect of the information broadcasted through that medium. McLuhan wanted to point out that the medium has the capability to affect and alter our behavior. It still holds true. The way we communicate in just 140 characters or less, how we prefer sending a meme or an emoji instead of text, and how the cellphone has made its way to a dining table – our behavior has been changed by the mediums we use. The medium has influenced us since a long time, although not all of us have realized how it has changed us.
I agree with McLuhan and yet I’d like to present the case for the message.

While podcasts, movie platforms and music apps are on the rise,  radio feels like an old has been who still seems to loom around and make its presence felt every now and then. COVID-19 has been thought to have made things worse for radio stations across the world but is that so? Why do people still listen to radio?

What makes content good? What key aspects should you consider when you make your next movie, podcast or series? Here is my perspective.