Coffee N° 5 with Lara Schmoisman

Understanding Common Sense, Boredom, and Creativity with Martin Lindstrom


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We all reach for our phones to capture the most precious moments of life. It’s as if we are living through a lens. What does this really look like? Today’s guest is one of the world's most influential people. He coined the terms “small data” and “neuromarketing” and is the author of The Ministry of Common Sense. On Coffee N° 5, Lara digs deep with the world thinker Martin Lindstrom on common sense and how to get it back. 

What you’ll learn: 

  • The world’s top thinker Martin Lindstrom defines common sense and what we all need to know about living our lives behind screens
  • Lara and Martin discuss how to make time for boredom and why you will thrive
  • Martin Lindstrom encourages you to expose yourself to experience — it’s the only way! 
  • Martin Lindstrom shares critical advice to live a life defined by you

For more information, follow Martin on Instagram or LinkedIn or visit his website.

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Instagram: @laraschmoisman

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Twitter: @LaraSchmoisman

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Coffee N° 5 with Lara SchmoismanBy Lara Schmoisman

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