Understanding IP Matters

By The Center For Intellectual Property UnderstandingBusiness Non-Profit

Understanding IP Matters episodes

December 06, 2021 The Hidden Value of IP Understanding
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Chief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns.
Support the show
Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.

Subscribe on your platform of choice or visit understandingip.org.
To reach us: [email protected]
26 min
July 19, 2021 ‘The ‘Perception’ Premium: How IP understanding promotes value’
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This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’?
To watch the video version of Day Two of IPAS click here.

For more information about CIPU, please visit understandingip.org.
Support the show
Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.

Subscribe on your platform of choice or visit understandingip.org.
To reach us: [email protected]
1 hr
July 12, 2021 ‘How can schools better teach students about intellectual property?’
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This podcast features the third of four panels from the 2021 IP Awareness Summit, held in conjunction with the Kellogg School of Management.
The panel of experts looks at how students learn about IP, and from whom, varies widely by school, department and educator. What can business and other schools do to provide students what the IP understanding they need? (CIPU’s Business School Report is introduced.)

To watch the video version of Day Two of IPAS click here.

For more information about CIPU, please visit understandingip.org.
Support the show
Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.

Subscribe on your platform of choice or visit understandingip.org.
To reach us: [email protected]
1 hr 10 min
July 07, 2021 'What does China’s IP rights explosion mean for innovation?'
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This podcast features the second of four panels from the 2021 IP Awareness Summit.
The panel of IP experts looks at how in less than two decades China has gone from an emerging innovator with few IP rights to a global leader. How has China’s emergence and use of IP changed the global innovation landscape?
To watch the video version of day 1 of IPAS click here.

For more information about CIPU, please visit understandingip.org.

Support the show
Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.

Subscribe on your platform of choice or visit understandingip.org.
To reach us: [email protected]
1 hr 5 min
June 28, 2021 ‘Does the IP system effectively promote diversity and entrepreneurship?
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This podcast features the first of four panels from the 2021 IP Awareness Summit, a webinar event held with Northwestern Kellogg School of Management. The panel looks at how American successes in innovation, the arts and brands are tied to the IP system – and if the system is equally effective when it comes to independent and minority inventors, creators and entrepreneurs.

To watch the video version of day 1 of IPAS click here.

For more information about CIPU, please visit understandingip.org.

Support the show
Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.

Subscribe on your platform of choice or visit understandingip.org.
To reach us: [email protected]
1 hr 12 min
December 27, 2020 Part II ‘Living with the Impact of Covid-19: Developing Work-Life Solutions'
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This podcast is part two of “Living with the Impact of Covid-19.” It looks at the role of IP rights in developing work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business.

To watch the video version of this podcast click here.

For more information about CIPU, please visit out website at understandingip.org.
Support the show
Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.

Subscribe on your platform of choice or visit understandingip.org.
To reach us: [email protected]
1 hr 15 min
December 21, 2020 Part I ‘Living with the Impact of Covid-19: Identifying Work-Life Solutions’
Send us Fan Mail
This podcast is part one of “Living with the Impact of Covid-19.” It looks at the role of IP rights in identifying work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business.

To watch the video version of this podcast click here.

For more information about CIPU, please visit out website at understandingip.org.
Support the show
Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.

Subscribe on your platform of choice or visit understandingip.org.
To reach us: [email protected]
1 hr 2 min

About Understanding IP Matters

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‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and…