In this episode of “The Business of Blueberries,” we’re sharing the highly requested and well-attended panel discussion Understanding Mexico’s Production Landscape from The 2026 Blueberry Hill Climb and Industry Meetings. Facilitated by U.S. Highbush Blueberry Council (USHBC) vice chair Brittany Lee, this session brings together an elite panel of veteran voices providing firsthand experience on some of the difficult decisions currently reshaping the region. The panel includes Mario Flores, vice president of Twin River Berries; David Jackson, owner of Family Tree Farms; and Gonzalo De Elizalde, global product leadership vice president for Driscoll’s.

“ When we grow supply, we are seeing that the market can move and transact higher volumes of fruit at higher prices over time. I think that is thanks to the amount of fruit that is being produced and being pumped to the industry by Peru, Mexico, California, Florida, Georgia, New Jersey, Washington, Oregon, British Columbia, Michigan, everyone. So, what I'm trying to say is that we are truly in it together.” – Gonzalo De Elizalde

Topics covered include:

• A look at the blueberry production landscape in Mexico.
• A discussion of the impact of imports on the blueberry industry.
• An exploration of the labor challenges in Mexico and the U.S.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Sunny Brar in British Columbia, Pat Goin in Indiana, Kristin Brinkley in North Carolina, Eliza Spreitzer in Michigan, TJ Hafner in Oregon, Derrin Wheeler in Georgia, Michelle Borges in California and Alec Arena in New Jersey. This was recorded on April 23, 2026.