Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll chat about 7 reasons why content marketing is so important. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll go through content marketing overall, covering the definition of content marketing and some examples. Then we'll look at three of the most important things to consider and incorporate while designing and running a content marketing program for your business. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll go through brand strategy overall, to get on the same page. We'll cover what a ‘brand’ is, and what ‘branding’ is, and aspect of brand strategy like brand messaging and brand identity. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.

Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll go through Digital Marketing overall, to get on the same page. We'll cover content marketing, SEO, PPC and SEM, Social Media marketing, email marketing, brand strategy and messaging, as well as how to plan, measure and and analyse your marketing program. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.

Welcome to Unearth Your Herd, the new content marketing podcast for Aussie business owners. I’m excited (and nervous!) to FINALLY have gotten this pod off the ground—it’s been something I’ve wanted to do for yonks. Tune in for an intro episode, to learn a bit about Ellie and also what 'Unearth Your Herd' will cover.