Who do presidents, prime ministers and business leaders listen to in the midst of managing a crisis? It’s a question that’s always interested me, from my time in government and business and also as a moon-lighting student of history.

I thought about that a lot during the covid pandemic. On this podcast series, we’ve talked about how the formal channels in our governments performed these past 18 months. But how about those unofficial channels from outside the government that wind up shaping our leaders' thinking and approach to world-changing events.

Think about the number of informed practitioners that government leaders had access to during Covid, outside the regular bureaucracy of government. Practitioners in everything from the markets, to experience with supply chains, to the front lines of medicines. How many of these people had relationships with our leaders from a previous time in their lives, that could or should have made their mark during this moment?

We are talking about a different category of presidential advisor. It’s what Gary Ginsberg calls “First Friends”, the title of his new book - the subtitle is “The Powerful, Unsung (And Unelected) People Who Shaped Our Presidents”

Gary has a fascinating background, having advised Governor Bill Clinton in his selection of Al Gore as vice-president, and served in the Clinton White House and Justice Department. He also worked for Rupert Murdoch, Jeff Bewkes at Time Warner, Masa Son at Softbank and Mike Bloomberg. He informally advised Israel’s former prime minister during a tumultuous time in US-Israel relations. He’s worked with a lot of leaders up close and observed how they make decisions.

Gary’s book is a compelling history of the way US presidents have relied on outside counsel in the midst of chaos. He gives us plenty to think about how our current and future leaders will navigate the next crisis, and who they should rely on.