What happens when a kid who loves drawing grows up to tell stories seen by millions around the world?
In this episode of Unfinished Business, Eric Mulvin sits down with visual artist, photographer, filmmaker, and storyteller Benzi Florendo to explore his remarkable journey from growing up in Dumaguete to creating content featured by the BBC, LA Times, ABS-CBN, GMA, and major international brands.
Benzi shares how a love for art started at age five, why Dumaguete became a breeding ground for creativity, and how a simple downhill race video unexpectedly launched opportunities beyond his hometown. He also reveals his philosophy of storytelling, why emotion matters more than equipment, and how documenting authentic human experiences has shaped his career.
Whether you're a creator, entrepreneur, artist, or someone pursuing an unconventional path, this conversation offers valuable lessons about curiosity, persistence, and the power of telling meaningful stories.
Show Notes
00:00 Welcome to Unfinished Business
Eric introduces the show and today's guest, visual artist, photographer, filmmaker, and storyteller Benzi Florendo.
02:15 Growing Up Between Manila and Dumaguete
Benzi shares his family's move from Manila to Dumaguete and how the city shaped his upbringing.
05:10 Why Dumaguete Captures People's Hearts
The unique culture, lifestyle, and charm that make Dumaguete one of the world's top retirement destinations.
08:20 The City's Artistic Influence
How Dumaguete became known for artists, writers, and creative thinkers.
11:15 Discovering Art at an Early Age
Benzi's first experiences with drawing, poster-making contests, and creative expression.
14:00 Choosing Fine Arts Instead of a Traditional Career
Why he pursued creativity when many peers followed more conventional professions.
17:20 Falling in Love with Photography
How experimenting with his father's camera sparked a lifelong passion.
20:05 Becoming a Multi-Disciplinary Creative
Why Benzi embraced photography, filmmaking, murals, graphic design, and digital art.
23:10 Learning by Saying "Yes"
How taking opportunities before feeling ready accelerated his growth.
26:00 The Downhill Race Video That Changed Everything
The story behind the viral project that opened doors and expanded his career.
31:15 Why Storytelling Matters More Than Technology
Benzi explains his approach to creating emotional impact through visual content.
35:40 Capturing Authentic Moments
The difference between taking photos and telling stories.
39:10 Creating Content People Can Feel
How emotion drives memorable photography and filmmaking.
43:30 Building a Creative Career Through Curiosity
The mindset that helped Benzi continuously learn new skills and adapt.
47:00 Lessons from Working with Brands and Public Figures
Insights from collaborating with major companies and influential personalities.
51:15 Creativity, Community, and the Future
Benzi reflects on where he's headed next and what continues to inspire him.
Follow Paul Benzi Florendo
Instagram: https://www.instagram.com/paulbenzi/
Facebook: https://www.facebook.com/paul.b.florendo
LinkedIn: https://www.linkedin.com/in/paul-benzi-florendo-b4581923b/
Unfinished Business with Eric Mulvin
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