Struggling to stand out in a crowded market? In this episode of Savvy Marketing for Small Business, we dive into the power of defining your Unique Selling Point (USP). 

Learn how to discover, refine, and leverage what makes your business truly unique to attract your ideal customers and rise above the noise. Packed with actionable tips, this episode will help you craft a marketing strategy that highlights your strengths and sets you apart. Don’t miss it!

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From the episode: Here’s the quick formula to help:

I help [specific audience] achieve [specific result] by [unique method or quality].

For example:

• “I help busy moms save time and money on weekly groceries with my simple meal planning service.”
• “I teach women in business how to master marketing through bite-sized strategies that fit into their hectic lives.”

Take a moment to plug your ideas into this formula and see what you come up with. Keep tweaking until it feels authentic and compelling.

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Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to [email protected]

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