Unicorn Messaging

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?

In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.

Key takeaways:

• Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.
• Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.
• Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.
• How to maintain luxury branding while injecting personality
• Learn messaging strategies that elevate your brand’s voice
• Learn the secret to luxury messaging without sounding stuffy or intimidating
• Learn why transparent pricing matters in luxury branding—and when it doesn’t

 Connect with Lucy:

• Website: My Write Hand Woman
• Instagram: @mywritehandwoman
• Email: [email protected]

 Connect with Sarah Beth:

• Website: Sarah Beth & Co.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Goodbye Bold Founder and hello Unicorn Messaging! 

Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging, and explain what you can look forward to with Unicorn Messaging being in your ears the first Thursday of the month.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. 

There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.

My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting verbal brand strategies for  about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchies goals. 

• Discover how to craft messaging that makes your brand stand out in a saturated market.
  
  
• Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
  
  
• Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.

Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small business founders it feels like this giant stretchy thing that we're never going to even have to think about and it’s only for large corporations like Snapchat.

So I'm bringing on Lacey Madison who is the M&A gal, because she is a four times business owner, a multimillion-dollar investor, and a business consultant and startup advisor who specializes in helping female founders. Lacey is industry agnostic and she helps businesses rapidly build, grow, scale, and sell their own conglomerate multimillion-dollar businesses. As the founder of Sir Ventures and the SIR Business Academy, Lacey leverages her expertise in M&A fundraising, growing, and scaling businesses to inspire the next generation of women to break barriers and lead in the world of business and investing.

I can’t wait to share this conversation of how acquiring or selling your business is not something that's just available to you but it could be a really great strategy for you to scale this business, your next business, and increase your wealth.

M&A Resources:
Flippa
Baton
Acquire. com

Connect with Lacey Madison:
@laceymadison_
ICYMI Newsletter

Chapters:

00:00 Introduction to Business Acquisition

00:49 Meet Lacey Madison: Business Acquisition Expert

03:05 Debunking Myths About Buying and Selling Businesses

04:36 The Financial Realities of Business Acquisition for Female Founders 

09:33 Operational Readiness for Acquisitions for Female Founders

14:05 Exploring Asset Acquisitions

20:08 Finding Acquisition Opportunities

23:20 Networking and Due Diligence

24:35 Strategies for Selling a Business

26:37 Preparing Your Business for Sale

28:03 Documentation and Data Rooms

30:22 Evaluating Potential Buyers

32:05 Building a Sellable Business from the Start

32:22 Lifestyle vs. Sellable Businesses

35:02 The Importance of Clean Operations

37:02 Tough Love for Aspiring Entrepreneurs

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt that you won't hit the most explosive and exciting business goals you dream of.

Well, today I want to let you in on a secret on how to actually hit your founder goals and set your business up for success, but flexibly and realistically. I want your next year to be as expansive and explosive as you dream, but that takes some hard and honest advice. This isn't your average 2025 goal-setting episode, let's get into it.

Check out:
Ink + Volt Goal Planner

Chapters:
00:00 Introduction and Setting the Stage
01:33 The Importance of Goal Setting for Founders
03:33 Laying the Groundwork in December for Founders
05:46 Creating a Goal Setting Ritual forFounders 
09:47 Diving into the Goals for your Business 
13:21 Shifting Identities for Success for Founders 
16:36 Taking Radically Different Actions for your Business 
21:32 Tangible Example 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients.

Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding.

Connect with Emily:
Servicepreneur Network
The Servicepreneuer podcast

Chapters:
01:49 Foundations for New Service-Based Business Owners

04:15 Creating Your Content Pillars for Content Marketing Strategy 

18:59 Documenting Your Expertise as a Servicepreneuer 

24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 

26:57 Leveraging Analytics for Content Creation and Content Marketing 

27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 

28:16 Taking Action and Embracing Your POV as a Serviceprenuer 

29:16 Differentiating Yourself in the Market as a Serviceprenuer 

30:51 Creating Spicy and Engaging Content as a Serviceprenuer 

32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT

36:32 Building Trust and Authenticity as a Service Based Business

44:58 Consistency in Sales and Marketing as a Service Based Business

49:47 Foundations and Marketing Strategies for Serviceprenuers

51:55 Programs and Community for Servicepreneurs

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's getting them to stay and buy something.

So today, I want to talk about my bread and butter of My Write Hand Woman and one of my favorite topics: crafting your verbal brand. In this episode we are going to break down your mission statement, company one-liner, [00:02:00] problem, articulation, solution, articulation, differentiators, ideal client avatar, product suite articulation, brand values, headline bank, Instagram bio, founding story, founder bio, brand voice, and brand voice application. ( I added all this in for SEO) I know it sounds like a lot, but in this episode, we're going to break it down and dig into each one in this bite-size episode! 

For more on brand strategy check out Episode 4: HERE

Check out the: Crafting Your Verbal Brand Workbook

Chapters:
2:33 Your Founder Mission Statement  

4:07 Company One Liners for Founders

5:23 Problem Articulation for Founders

6:56 Solution Articulation for Founders

8:12 Differentiators for Founders

9:34 Ideal Client Avatar for Your Business 

12:29 Product Suite Articulation for Your Business 

15:07 Headline Bank for your Business

15:43 What's Your Founding Story? 

17:00 Instagram bio for Founders

18:07 What's in Your Founder Bio? 

19:10 Finding Your Brand Voice for your Business 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? 

Well today, we have the podcasting guru / queen/ all around IT Girl, Arielle Nissenblatt.  She is on the community team at Descript, the founder of Earbuds Podcast Collective and she hosts a number of her own podcasts and writes a bunch of newsletters about the podcast industry. I brought her on because podcasts are her thing and I want to help you get onto more podcasts as a founder so you can spread your mission and gain more traction. Podcasts are a gateway to talk about your business and find your next clients, strategic partnerships, and visibility but how do you guest on podcasts and how do you land those big features? Arielle is on today to spill what to do and what NOT to do to land yourself on your dream podcast and what if you wanted to even start your own?

Connect with Arielle:
Website
Linkedin
Instagram
Twitter

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.)

Today, I created a list of eight productivity hacks that I feel really confident if you put them into practice will work for you.  Let's all live this amazing, efficient work life so we can create a bigger impact and have more time to do the things that we love and I think this list will get you there. 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executive turned leadership coach, and she is on a mission to amplify the voices of female founders and shake up the workplace with bold and unapologetic leadership. She brings a unique edge to team leadership training using the Enneagram, a powerful tool that builds trust, promotes empathy, and turns teams into unstoppable forces.

So today,  we will be diving into what is your Enneagram and how can it help you understand yourself better, get closer to your values and in turn make you into a much stronger founder.

Connect with Ali:
Website
Instagram:@alimdunn
Youtube

Take the Test! What Enneagram are you?
IEQ9 Test
Truity Pie Chart 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here