If we weren’t putting out fires in our businesses what would even be the fun in being a founder, right? Today I have the very talented Carrie Sporer from Swair who has created the Lulu Lemon of hair products on the market right now, but it hasn’t always been rosy and her team has seen their struggles. Today, we're going to talk about something that happened to her that honestly made my jaw drop.

Her first major fire was during her launch phase, where three weeks before launch they had to recall a majority of her products causing a full-blown panic, but that isn’t where she threw in the towel and quit. Carrie and her partner Meredith Krill bounced back and were even featured on Good Morning America, Allure, Vogue and more.

So this episode is for you if something has ever happened to you that's just absolutely devastating when you are on the precipice of something amazing, you are going to relate absolutely to Carrie’s story. So that's why we're going to be focusing today on grit and what to do when things don't go your way.

To Connect with Carrie:
SWAIR
LinkedIn

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

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What would happen if you had white space in your calendar? Do you feel guilty if you are not "productive" and knocking off all your tasks on Google Calendar when you have free time? Today, I want to talk about taking back your time and your power so you can create powerful breakthroughs. I believe breakthroughs shouldn't just be shower light bulb moments, they should and can be intentional and that is with a little something called "CEO Days." I also want to share my storytime with one of my biggest breakthroughs when I jetted off to Antarctica far far away from my business and the world.  Let's get into it! 

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Today, we are diving into a topic that is so near and dear to my heart, because it is about brand voice. I have been working with companies on their brand voices for over three years now and it's one of my favorite things to watch a company go from bland, we're selling a product to a complete transformational offering where people need to buy your thing and then buy your thing again and stay with you for life.

Your brand voice will separate you from the crowd *if* you invest in crafting it intentionally. And today, we are going to run through an exercise that will help you discover your brand voice in under 20 minutes. 

We also will cover:

• What your brand voice actually is 
• How to craft a brand voice that feels human 
• How to build your personal brand voice vs. a company brand voice 
• How to get people to fall in love with how your brand sounds 

Check Out The Brand Voice Take Off Guide!

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Hiring is one of the biggest determinants to your success in your business, but it's also one of the hardest things to do as a founder. To be frank it is actually a huge struggle I have in my own business, so I am excited to bring on  the perfect expert to make hiring the right team easier and more streamlined for your business.

For today's episode we have on Shaina Anderson who has spent 15 years building startups. She is the founder and CEO of Hello Generalist, the startup community's home for part-time hiring. She also works as Chief of Staff at Nory AI, as a coach to startup Chief of Staffs and as a startup angel investor. Prior, she was Chief of Staff at Yelp for Restaurants and was an executive at Choose from its seed stage through series 2 acquisition where she led marketplace supply delivery operations and US market expansion. 

In this episode we will cover:

• How to know when and who to hire for your company 
• How to know when to fire someone on your team (and should you have already?)
• The difference between a specialist and a generalist and which is best for your team. 
• Why Shaina believes windy career paths are better than straight forward career paths

To connect with Shaina Anderson:
LinkedIn
Hello Generalist
Website

Book Suggestions:
Range by David Epstein
The Third Door: Mindset for Success
Powerful by Patty McCord

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

This episode is the lighthouse every time you need to make a decision. Why? Because you're using your values to choose, not that loud opinion in your network. In today's episode, we're talking about discovering your values and how to use them to make decisions, because if you can master this skill, you will have so much more self-trust in your ability to steer the direction of your company. 

In this episode, we will cover: 

• How to start making decisions in your life based on your values
• How to discover what your values are 
• What were the times in your life when you were your best self and your worst self, and how your values are present in those moments 
• Why knowing your values can completely shift the way you make decisions 

For more on discovering your values check out:
https://www.alidunn.com

Brene Brown's List of Values 

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Today, I am sharing my story of growing My Write Hand Woman, a verbal strategy + copywriting business, selling my agency, and working on a startup. We're also digging deep into what being bold really means and how I became a founder. I'm being interviewed by my close friend and fellow podcast host, Chelsea Turgeon. 

In this episode, we are covering:

• How I created my business in 90 days after realizing I didn't want a 'normal job'  
• How do you come back to your boldness in moments of failure and rejection?Realizing when you are not living in your truth and what routines and rituals help you stay in your power 
• Owning who you are or who you want to be and giving yourself permission to call yourself a founder
• My experience working in the startup world compared to the online businesses space And of course, some SPICY opinions on why they both need to change 

To connect with Chelsea:
Website
Instagram: @coachchelsmd
Her podcast: Life After Medicine 

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. 

There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.

• Discover how to craft messaging that makes your brand stand out in a saturated market.
  
  
• Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
  
  
• Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.

Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. 

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here