Unicorn Messaging

You're not an influencer. But imagine if you could create like one, meaning you're pushing out content like it's nothing and people LOVE what you have to say.

Today, I have brought on content developer Laura Haley who helps travel creators reduce their overwhelm and trade in their content time for travel time or in your case more time for other aspects of your business. This episode is less about what you should post and more about how to create more impact, sales, and time for your business with the right content strategy.

If you are stuck in the endless digital marketing to-do list in your business, after this episode, you are going to walk away just feeling this giant deep breath, knowing that you have an efficient system for your content and you can make the content you need to actually get that momentum in your business you desire.

Connect with Laura:
Website
@travelcontentwriting
The Travel Creator Podcast

Check out Ep 4: Your brand voice the not-so silent secret to sales. Discover it in 20 minutes 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

What does it actually mean to make the ask and why does it make us so nervous to pull the trigger? This was a heavily requested episode today because I think something can be so high on our hearts and we tell ourselves, okay, I want this so badly, but then it comes to actually asking we either don’t or don’t know how to successfully. So in this episode, I want to spill the tea on five foolproof steps to making the ask, dealing with rejection and how do you know when no is really a no? I know at the end of this episode, you're going to feel so much better about pitching and you can start asking and going for your dreamiest stretchiest goals. 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, we have my business bestie and a woman who calls herself the Amazon Prime of web design. Our guest today is an award-winning brand and website designer and the founder of Honeywave Creative, Bailey Collins. Her accelerated turnaround times are setting a new standard in the design industry and revealing that major growth doesn't have to take months. With strategic planning and her unmatched creativity, it can happen in a single day, yes ONE day. 

I'm so excited to dig into this concept of differentiation and what to do when you're going against the grain of how service-based and creative-based businesses have been for so long and how to stand out in your industry. 

We also cover: 

• Bailey’s genius service model and how she produces a website in a day
• Bailey’s insane morning routines to get the work done and be her best for her clients
• What white glove service really is (or should be)
• How investing improves your own client experience 

To Connect with Bailey:
Website
@honeywavecreative

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

The business world is really divided on how we can achieve success. Is it in hustle culture where you work nonstop, take ice baths, ignore body cues, and sacrifice everything for the longer reward? Or is it flow culture where you sit on a beach all day and make epic amounts of passive income while drinking a margarita? 

There has to be an in-between, some sort of balance. And guess what?! There is. So let's dig into this binary system of you're either hustling or flowing and find out where's the line, the toxicity (yep, spicy!) and the happy medium.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If we weren’t putting out fires in our businesses what would even be the fun in being a founder, right? Today I have the very talented Carrie Sporer from Swair who has created the Lulu Lemon of hair products on the market right now, but it hasn’t always been rosy and her team has seen their struggles. Today, we're going to talk about something that happened to her that honestly made my jaw drop.

Her first major fire was during her launch phase, where three weeks before launch they had to recall a majority of her products causing a full-blown panic, but that isn’t where she threw in the towel and quit. Carrie and her partner Meredith Krill bounced back and were even featured on Good Morning America, Allure, Vogue and more.

So this episode is for you if something has ever happened to you that's just absolutely devastating when you are on the precipice of something amazing, you are going to relate absolutely to Carrie’s story. So that's why we're going to be focusing today on grit and what to do when things don't go your way.

To Connect with Carrie:
SWAIR
LinkedIn

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

What would happen if you had white space in your calendar? Do you feel guilty if you are not "productive" and knocking off all your tasks on Google Calendar when you have free time? Today, I want to talk about taking back your time and your power so you can create powerful breakthroughs. I believe breakthroughs shouldn't just be shower light bulb moments, they should and can be intentional and that is with a little something called "CEO Days." I also want to share my storytime with one of my biggest breakthroughs when I jetted off to Antarctica far far away from my business and the world.  Let's get into it! 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, we are diving into a topic that is so near and dear to my heart, because it is about brand voice. I have been working with companies on their brand voices for over three years now and it's one of my favorite things to watch a company go from bland, we're selling a product to a complete transformational offering where people need to buy your thing and then buy your thing again and stay with you for life.

Your brand voice will separate you from the crowd *if* you invest in crafting it intentionally. And today, we are going to run through an exercise that will help you discover your brand voice in under 20 minutes. 

We also will cover:

• What your brand voice actually is 
• How to craft a brand voice that feels human 
• How to build your personal brand voice vs. a company brand voice 
• How to get people to fall in love with how your brand sounds 

Check Out The Brand Voice Take Off Guide!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Hiring is one of the biggest determinants to your success in your business, but it's also one of the hardest things to do as a founder. To be frank it is actually a huge struggle I have in my own business, so I am excited to bring on  the perfect expert to make hiring the right team easier and more streamlined for your business.

For today's episode we have on Shaina Anderson who has spent 15 years building startups. She is the founder and CEO of Hello Generalist, the startup community's home for part-time hiring. She also works as Chief of Staff at Nory AI, as a coach to startup Chief of Staffs and as a startup angel investor. Prior, she was Chief of Staff at Yelp for Restaurants and was an executive at Choose from its seed stage through series 2 acquisition where she led marketplace supply delivery operations and US market expansion. 

In this episode we will cover:

• How to know when and who to hire for your company 
• How to know when to fire someone on your team (and should you have already?)
• The difference between a specialist and a generalist and which is best for your team. 
• Why Shaina believes windy career paths are better than straight forward career paths

To connect with Shaina Anderson:
LinkedIn
Hello Generalist
Website

Book Suggestions:
Range by David Epstein
The Third Door: Mindset for Success
Powerful by Patty McCord

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

This episode is the lighthouse every time you need to make a decision. Why? Because you're using your values to choose, not that loud opinion in your network. In today's episode, we're talking about discovering your values and how to use them to make decisions, because if you can master this skill, you will have so much more self-trust in your ability to steer the direction of your company. 

In this episode, we will cover: 

• How to start making decisions in your life based on your values
• How to discover what your values are 
• What were the times in your life when you were your best self and your worst self, and how your values are present in those moments 
• Why knowing your values can completely shift the way you make decisions 

For more on discovering your values check out:
https://www.alidunn.com

Brene Brown's List of Values 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Today, I am sharing my story of growing My Write Hand Woman, a verbal strategy + copywriting business, selling my agency, and working on a startup. We're also digging deep into what being bold really means and how I became a founder. I'm being interviewed by my close friend and fellow podcast host, Chelsea Turgeon. 

In this episode, we are covering:

• How I created my business in 90 days after realizing I didn't want a 'normal job'  
• How do you come back to your boldness in moments of failure and rejection?Realizing when you are not living in your truth and what routines and rituals help you stay in your power 
• Owning who you are or who you want to be and giving yourself permission to call yourself a founder
• My experience working in the startup world compared to the online businesses space And of course, some SPICY opinions on why they both need to change 

To connect with Chelsea:
Website
Instagram: @coachchelsmd
Her podcast: Life After Medicine 

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here