Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging.

Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like the unicorn you are. It’s time to talk messaging strategy.

💡 In This Episode, You'll Learn:

• Why even great businesses fall flat without a strong messaging strategy
• The 12 core elements of high-converting brand messaging
• How to clearly articulate your mission, one-liner, differentiators, and more
• The major difference between knowing your message and articulating it (this is the golden ticket, friend)
• Why your Instagram bio might be sabotaging your business (yep, it’s that deep)
• How to turn your copy into a magnetic, must-read experience that grows your business with ease

This Episode is Perfect For You If:

• You know your business is good—but it’s not being seen or heard the way it should.
• You're DIYing your brand voice and keep getting stuck.
• You're rebranding, launching, scaling—or just so over being overlooked.
• You want brand messaging that grows your business, converts cold leads, and gets you noticed.

Check Out Ep 21: No-Shame Messaging Crash Course 

 Resources & Links:

Explore The Brief: https://www.mywritehandwoman.com/the-brief

Examples: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf 

https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf 

 Workbook: https://www.mywritehandwoman.com/the-workbook

Contact Me for The Brief: https://www.mywritehandwoman.com/contact

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention.

IN THIS EPISODE, WE GET INTO:

•  Why your offer might be the best kept secret—and how that's quietly ruining your biz
•  The truth about selling without needing people to “experience you” first
•  A real story about my content repurposing specialist (yes, she knows I’m telling it 👀)
•  The exact messaging mistake so many women are making (and how to stop)
•  What a messaging strategy that actually converts looks like

This is your tough love chat from your friendly Messaging Mama Bear—because you deserve to be impossible to ignore.

IF YOU’VE EVER SAID…

• “People LOVE my offer once they’re inside… it’s just hard to get them in the door.”
• “I wish my copywriting actually sounded like me.”
•  “I hate feeling like I’m begging people to buy.”

Then it’s not your offer. It’s your messaging. Let’s fix that.

Work With Her: https://www.instagram.com/schreckengostcreative/ (Say Lucy sent you from the Unicorn Messaging Podcast)

Book a Messaging Intensive: https://www.mywritehandwoman.com/messaging-intensives

Find Your Brand Messaging Superpower: Take the Quiz

Contact Me: https://www.mywritehandwoman.com/contact

This episode is your go-to for leveling up your marketing messaging, clarifying your messaging strategy, and finally letting your copywriting match the magic of your offer.

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same?

It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking:

What do we do? 

In today’s, bite-sized (but spicy) episode, we’re diving deep into how leverage AI without losing your brand soul — and how to create messaging that actually makes people FEEL something.

 What You’ll Learn:

• Why most AI-generated copy is... mid at best (and what to do instead)
  
  
• How to hook your audience in the attention economy and make them cry in the feelings economy (in a good way)
  
  
• The one-liner that defines “modern messaging” in 2025
  
  
• Practical ways to use AI for clarity (not creativity)
  
  
• The underrated rebellion move that’s making brands unforgettable right now
  
  
• How to write sales copy that sells without sounding like everyone else
  
  

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging.  

Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? 

So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in the online space somehow knows everything about messaging. 'cause they're like, work on your messaging, work on your messaging, and you're thinking, okay... 

but can you define it for me?

So if you are that person who wants to dig into your messaging but doesn't really know what messaging or messaging strategy is, this is gonna be your no-shame breakdown, so we can really get on the same level as what that means.

 You'll learn today:

•  What brand messaging really is (and what it’s not)
•  The 3 messaging mistakes that are quietly sabotaging your business
• Why your visuals mean nothing without the verbal brand to match
•  How strong messaging makes sales easier, marketing more fun, and copywriting a total breeze
• A behind-the-scenes look at my signature offer, The Brief, and how it gives entrepreneurs the copy foundation they’ve been craving

Ready to Craft Messaging That Converts and Connects?
Work with me 1:1 in The Brief — your done-for-you brand messaging deck that unlocks clarity, connection, and conversion.
Grab all the juicy details + examples HERE

Not quite ready for the full deep dive?
 Take my quiz: What’s Your Messaging Superpower?

 4 Examples of What You Get With The Brief 

1:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/671a2edc60c1310096562e2d/1729769187976/The+Brief+-+Initium.pdf

2:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf

3:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6784ee80fb1eef6d35c

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath-  because this is my speciality. 

Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she? 

In this episode, we are going to revamp her brand messaging and learn how to craft a clear, compelling strategy that stands out even if you think you have multiple offers.  

So if you can see yourself in her where you're thinking, I have two distinct segments, how do I bring it together? You've landed on the right episode.

We dive into:

• Why having multiple offers doesn’t mean your brand message has to be confusing
• Strategies for keeping your messaging clear and powerful
• Common brand strategy mistakes and how to avoid them
• The key to differentiating your brand in a crowded market

Find Your Brand's Superpower: Take the Quiz
Sign Up for the Exact Factor Sprint

• Connect with Kristina:
• Website
• Instagram
• LinkedIn

Key Points:Brand messaging, competing messaging, brand strategy

Chapter Marks:

⏳ [00:00:00] - Overcoming Fear of Multiple Offers
⏳ [00:00:10] - Why Multiple Offers Can Help You Thrive
⏳ [00:05:30] - The Importance of Clear Brand Messaging

⏳ [00:12:45] - How to Avoid Competing Messaging

⏳ [00:20:15] - The Key to Differentiating Your Brand

⏳ [00:30:40] - Final Takeaways & Action Steps

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?

In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.

Key takeaways:

• Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.
• Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.
• Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.
• How to maintain luxury branding while injecting personality
• Learn messaging strategies that elevate your brand’s voice
• Learn the secret to luxury messaging without sounding stuffy or intimidating
• Learn why transparent pricing matters in luxury branding—and when it doesn’t

 Connect with Lucy:

• Website: My Write Hand Woman
• Instagram: @mywritehandwoman
• Email: [email protected]

 Connect with Sarah Beth:

• Website: Sarah Beth & Co.

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Goodbye Bold Founder and hello Unicorn Messaging! 

Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging, and explain what you can look forward to with Unicorn Messaging being in your ears the first Thursday of the month.

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. 

There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.

My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting verbal brand strategies for  about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchies goals. 

• Discover how to craft messaging that makes your brand stand out in a saturated market.
  
  
• Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
  
  
• Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.

Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. 

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small business founders it feels like this giant stretchy thing that we're never going to even have to think about and it’s only for large corporations like Snapchat.

So I'm bringing on Lacey Madison who is the M&A gal, because she is a four times business owner, a multimillion-dollar investor, and a business consultant and startup advisor who specializes in helping female founders. Lacey is industry agnostic and she helps businesses rapidly build, grow, scale, and sell their own conglomerate multimillion-dollar businesses. As the founder of Sir Ventures and the SIR Business Academy, Lacey leverages her expertise in M&A fundraising, growing, and scaling businesses to inspire the next generation of women to break barriers and lead in the world of business and investing.

I can’t wait to share this conversation of how acquiring or selling your business is not something that's just available to you but it could be a really great strategy for you to scale this business, your next business, and increase your wealth.

M&A Resources:
Flippa
Baton
Acquire. com

Connect with Lacey Madison:
@laceymadison_
ICYMI Newsletter

Chapters:

00:00 Introduction to Business Acquisition

00:49 Meet Lacey Madison: Business Acquisition Expert

03:05 Debunking Myths About Buying and Selling Businesses

04:36 The Financial Realities of Business Acquisition for Female Founders 

09:33 Operational Readiness for Acquisitions for Female Founders

14:05 Exploring Asset Acquisitions

20:08 Finding Acquisition Opportunities

23:20 Networking an

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here