Unicorn Messaging

Today’s episode is for the woman who knows she has a deep purpose on this earth… but the second someone asks, “What do you do?” or “Who do you help?” or “Who’s your ideal client?” she goes completely silent.

Not because she has an ego. Not because she thinks she’s above putting it into one sentence. But because what she does feels too big for one sentence. The way she transforms lives, the way she creates value, the way she shifts something in someone, it feels too profound to reduce.

You’re meant to create. You’re not meant to niche down into some tiny box. You don’t feel like you have one ideal client. You feel like you’re here to create incredible transformation in the world.

And if that’s you, you probably heard the intro to this episode and thought, finally. Finally someone is making a messaging episode for me.

Today we are diving into:

• Why you are feeling like your business is  “too big to niche” 
• The fear of being boxed in, watered down, or forced into a niche that doesn’t fit
• Why vague messaging keeps powerful women stuck at 50% of their potential
• How to find your real messaging 
• How to have the courage to polarize instead of trying to be liked by everyone

Here are two ways to join my world:

✨ Take the Brand Messaging Superpower Quiz

Discover your messaging strengths, blind spots, and how to immediately strengthen your voice.

🦄 Or Join Unicorn Messaging (The Membership)

Inside, we turn your magic into clear, crisp messaging that:

• Feels expansive (not boxed in)
• Attracts aligned clients
• Converts without you over-explaining
• Makes you unforgettable in your industry

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Put yourself in a category of one. Join my private Unicorn Messaging Membership: Join Here

Happy year of the fire horse, everybody. As a fun way to kick off this very momentum-driven year, I want to take a quick trip down memory lane and talk about my best and worst business decisions from last year.

I’m going to be as transparent and real as I can so you can see what truly propelled me forward  and what I spent way too much time and emotional energy on that probably could’ve been avoided.

Today I’m telling you about the big risks. The ones that paid off… and the ones that completely drained me and sucked me dry. I have zero regrets though, because now I get to use all of it to build an even stronger year of the fire horse. Frankly? I’m going balls to the wall this year.

So if you’re in that vibe with me, let’s do our last little snake shedding together.

In this episode, I break down:

• Launching Unicorn Messaging and why messy momentum wins
• Publicly declaring I’d become a global speaker (and “failing” out loud)
• The rebrand that tanked my revenue and the one that made it explode
• Why I’ll never underprice my brilliance again
• Discernment with events, platforms, and offer models

This one is about brand messaging, visibility, high-ticket strategy, and building a personal brand that actually feels like you.

If you’re done competing to be the best and ready to position yourself as the only, this is your activation.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Crack open the red wine, put on your Fenty red lipstick, and whip out your hinge, because today we have a Valentines special episode.   

Toady, I am gonna be joining my friend Bekah Slider, and we are going to roast some hinge profiles. This isn’t just just to make sure  your hinge profile isn’t giving people the ick, but also some messaging tips you can walk away with.

So if you are on the apps maybe you'll get some actual advice that makes your profile better and makes it that you're able to get a date this Valentine's Day. 

But here’s the deeper truth underneath all the hinge profile tips and dating app messaging advice:

• Confusion repels.
• Specificity attracts.
• Negativity pushes people away.
• Playfulness pulls people closer.

And this isn’t just about dating. This is about attracting what you want in life or in your business through the magic of the right words. 

Because whether you’re attracting clients, customers, or dates, the principles are exactly the same.

In this episode, we talk about:

• Roasting real Hinge profiles (and what they accidentally reveal)
• The biggest messaging mistakes people make on dating apps
• What your dating profile says about your confidence and identity
• Why clarity is the most attractive thing you can communicate
• Messaging lessons you can apply to your business, brand, and relationships
• How to create intrigue without creating confusion
• The difference between authentic transparency and emotional leakage
• Why the right people respond faster when your messaging is honest

Connect with Becca Slider:
If you loved Bekah’s chaotic brilliance as much as I did, you can find her here:
Instagram: @bekahslider

If you loved this episode:

• Share it with a friend who needs to fix their Hinge profile immediately
• Leave a review on Spotify or Apple Podcasts

dating, hinge, hinge profiles, dating advice, messaging, dating stories, online dating, hinge profile tips, dating app messaging, dating profile mistakes, online dating tips, dating humor, modern dating, dating apps, dating profile advice

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Find Your Brand Messaging Superpower: Take the Quiz

What if I told you that it's not your offer, it's your messaging. You're looking at your offer suite, wondering if you need to burn the whole thing down, hire that coach because something's not working, and you're just thinking to yourself, why can't I get this right? And I get it. It's so frustrating when you feel like you have a really good offer. 

But for some reason people aren't biting in the way that you want them to bite. Maybe it takes a long sales call or it takes you being in person for three days and you just kind of like shoving it down people's throat and then they're eventually like, okay, I'll try it. 

Here is the thing you don't want that kind of energy behind your offer. You want to have an offer that when people see it, they're like, yes, I get it. I love it. This is for me. So today I want to give you the reframe that maybe it's not your offer, it might be your messaging...

If you’ve ever thought:

• “My offer is good… so why isn’t anyone buying?”
• “Why does it take a long sales call (or three days in person) to get a yes?”
• “Why does selling feel heavier than it should?”

This episode is the reframe you need. 

In this episode we talk about:

• Why offer messaging is not about features, deliverables, or who it’s “for”
• The real reason people hesitate to buy (even when they trust you)
• How weak differentiation quietly kills conversions
• Why deleting your personality in sales mode is costing you clients
• How low stakes messaging keeps people stuck (and how to raise them without being pushy)
• The difference between external differentiation and internal differentiation
• How to make your offers so clear people can self-select without a sales call
• What it actually takes to create messaging that scales your business

Guess what your offer isn’t broken. Your messaging just needs to be louder, clearer, and more you. 🦄✨

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help.

Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts.

 I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you. 

Inside this episode, we break down:

✨ 1. The Live Roasting Calls (AKA: Power Audits)

Yes… I said roasting.

✨ 2. Messaging Co-Creation Calls

✨ 3. Bite-Sized Trainings (Twice a Month)

✨ 4. 10% Off All 1:1 Services

🦄 Who Unicorn Messaging Is For

 You’re not a beginner.
 Your messaging isn’t a disaster.
 You’re not here to rewrite your whole business from scratch.

You’re already at a “5” , but you just know you can be a “12.”

This space is for the coaches, creatives, and founders who want to be unmistakable, unforgettable, and the first person someone thinks of when your category comes up.

You want a brand voice that feels like a category of one.
A vibe so strong people say: “I wish you were bolder yesterday.”

The Unicorn Membership Details

Quarterly: $995
Yearly: $2995 (you save $1000 , so you can go buy yourself something sparkly)

If you want in, DM me on Instagram @myrighthandwoman or email me at [email protected] and I’ll answer every question. (Even send you a Loom video for my visual people out there.)
 

If you want to sharpen your messaging, clarify your positioning, and create copy that converts without burning your whole brand to the ground…
Then join us inside Unicorn Messaging.

This is the space where your words become weapons, your ideas become unmistakable, and your brand becomes iconic.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

What is a business one-liner?
If the phrase alone makes you break out in a weird, panicky cold sweat because the idea of summing up your whole business in one sentence feels like emotional terrorism… you’re not alone.

 But here’s the magic:
 If you can nail your business one-liner, you suddenly know exactly what to put in your Instagram bio, on your website headlines, in your podcast intros, and in every “so what do you do?” moment life throws at you.

Because when you can articulate the value you bring, how you’re different, and why people need to buy from you — all in under 10 seconds — you hold ridiculous amounts of power.

And that’s what we’re doing in today’s episode.

 We’re getting you to the point where, whenever someone asks, “So what do you do?” you can answer with a calm, confident, “Oh, I got this,” instead of spiraling into vague, beige fluff that makes people slowly drift away toward the tiny hotdogs.

We are not doing tiny-hotdog energy today.
We are doing clarity, intrigue, and that irresistible “I need that” feeling your audience should have the moment you speak.

Let’s dive in. 

In this episode, we break down:

• Why your one-liner is the quiet powerhouse behind your brand strategy, brand voice, and sales copy — and why most people's versions aren’t actually saying anything at all. 
• How to find the core thread your brand stands for — the bold, spicy narrative that sets you apart from the sea of sameness.
• Why you must dismantle a status quo to differentiate yourself (yes, the cult analogy is back, don’t worry — minus the flower dresses). 
• The “Would I buy this?” test — your new litmus test for every sentence you write.
• The three ingredients of a magnetic, clear, scroll-stopping one-liner
• Real one-liner before-and-afters from clients (including the “work smarter, do less” example that would absolutely send Lucy running to the hotdogs). 

💫 Why This Matters

Your one-liner is not “just a sentence.”
 It’s the backbone of your:

• Website headline
• Instagram bio
• Podcast intro
• Networking pitch
• Sales copy
• Entire brand messaging ecosystem

If you can’t say what you do in one spicy, clear, vivid sentence… your audience definitely can’t repeat it either. And that means lost sales, diluted brand strategy, and way too many missed opportunities.

But once you nail it? You become unforgettable.

Loved this episode?
Leave a rating or review!

Want my eyes on your one-liner?
Slide into my DMs @mywritehandwoman and tell me your current sentence. 

Share this episode with a friend whose one-liner still sounds like a motivational quote on a beige Pinterest graphic.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

If your DMs are filled with people asking you to "fix their entire life", let's talk. Because unless your goal is to be a psychologist you don't need to be attracting clients in "crisis mode."

Here is what you maybe seeing..

•  Are your pain points accidentally threatening your dream clients?
•  Are you unintentionally summoning people who want you to pull them out of emotional quicksand?
•  Are your messages giving “Fix me, please” energy instead of “I’m ready to hire you because I’m grounded and prepared”?

How do we change that?

Today we dive into why dramatic, crisis coded pain points work against high-level buyers. We talk about how to rewrite them with nuance, empowerment, and sensory-rich copywriting (without bypassing the real problems your clients have).

Inside this episode, we cover:

• Why traditional pain point marketing attracts clients who are in full meltdown mode
• How high-level clients actually think, hire, and make buying decisions
• The exact reason your current brand messaging repels those grounded, empowered buyers
• How to upgrade your pain points so they speak to your client’s realities, not their rock bottoms
• Real-time rewrites of common crisis-heavy pain points
• The three rules I use to create magnetic, grounded, high-level messaging
• How sensory details can transform your copy from panic-inducing to powerfully resonant

This is your permission slip to stop fear-mongering in your content and start crafting elevated sales messaging that feels grounded, specific, and so much more aligned with the clients you actually want to work with.

✨ If this episode unlocked something for you, please leave a rating or review , your feedback keeps the magic flowing.

✨ Want my eyes on your pain points?
Tag me  @mywritehandwoman  on Instagram for me to check out. 

✨ Need help crafting sensory-based, high-level messaging?
Apply for a Messaging Intensive and let’s sharpen your sales messaging so you attract the clients you actually love working with.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

You’re the best in your industry,  but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by.

This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect their product than play the marketing game,  but still want people to see what makes them exceptional.

You already did the hard part: you built something incredible. Now it’s time to make your messaging match the magic. Let’s get you out of the “best-kept secret” zone and into the spotlight.

What You’ll Learn:
→ Why your “by-the-book” professionalism might be costing you sales
→ The #1 mindset shift that turns a credible brand into a craveable one
→ Three simple steps to make your copy magnetic (without feeling gimmicky)
→ How to talk about your brand like you’re chatting with your best friend
→ The secret to pairing expertise with emotion so your offer actually sells

Ready to Scale with Messaging That Sells?
Option 1: Spend a Day with Me:  a full VIP day to turn your website, sales page, or pitch deck into a sales machine.
 Option 2: Join Unicorn Messaging:  My signature program for founders ready to build brand messaging that scales without losing their expert edge.

Learn more at MyWriteHandWoman.com

Check out Episode 28: You Can Sell Anything- Why Isn't Your Messaging Selling?

brand strategy, copywriting, sales messaging, brand voice, scaling your business, marketing for founders.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products that are so highly differentiated because they’re solving real problems in the market. You are quite literally the definition of an innovator.

But here’s the thing… you need copy that makes your offers completely digestible. No more leaning on phrases like “It’s such a good offer, but people have to experience it to get it,” or “Nothing out there is like it, so it can’t be explained.”

That’s lazy messaging. Everything can be explained. Everything can be digestible. Everything can be understood by an eighth grader. Everything can be grasped in under two minutes.

So today, I’m calling out every innovator, rebel, and narrative rewriter who’s tired of blending into the sea of sameness. We’re unpacking how to keep your creative edge without losing clarity.

You’ll learn:

• How to craft messaging that’s clear, bold, and magnetic — no overcomplication required.
• Why “lazy messaging” kills your innovation (and how to write copy that moves).
• The secret to balancing creativity and clarity in your brand strategy.
• A no-fluff breakdown of how to distill your big ideas into sales copy that converts.
• What to audit in your CTAs, headers, and bios to keep your ideal clients on track and obsessed.

This episode is for you if:
You’re the kind of creator who sees “trending audio” and thinks, been there, did that last year. You’re allergic to boring. You build offers so unique there’s no roadmap for them — and that’s exactly why your copywriting needs to be sharper than ever. You’re not here to sound like everyone else. You’re here to make people move.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And that’s fine.

Sales is a hot topic right now. I don’t know if you’re on the same side of Instagram I’m on, but I keep seeing video after video of high-ticket closers teaching “how to handle objections” — these women in their twenties, making it for themselves, buying flashy cars, and saying, “I’m in sales, I can help you get into sales.”

And maybe you even have a specific name popping into your head — Shelby Sapp. Sales has officially become cool.

So today, I’m giving you a counter perspective. If you love that vibe — amazing. But if you’re the person who thinks, “I can’t sell like that. I don’t even want to,” this episode is for you. Because even though I’m a sales copywriter, I realized something wild… I’m actually kind of bad at sales — and still scaled to $30K months.

 What You’ll Learn:

• Why you don’t need to master traditional sales tactics to scale your business
• How I grew to $30K months without cold pitching or pushy sales calls
• The difference between sales skills and sales messaging (and why messaging wins)
• The “anti-pushy” approach to attracting clients who are already ready to buy
• How to make your messaging do 90% of the work before you even get on a call

You don’t have to be a closer. You don’t need scripts, frameworks, or fake rapport to make sales. The right sales messaging can sell for you — so you can stop forcing it and start scaling with ease.

Mentioned in This Episode:

• Unicorn Messaging Membership – Monthly copy roasts, co-creation calls, and behind-the-scenes strategy to make your messaging magnetic.
• 1:1 Consulting with Lucy – Private calls or Telegram support to turn your messaging into your best salesperson.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here