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Unified! - E136
This week, we'll check in with Unified ID 2.0, the most promising online identity initiative coming out of indie ad tech. No longer a grand ambition, it's now being put into practice and has to take into account the real world, practical challenges the online ad industry is facing. Where is it today, and where does it need to go?
Also, we'll check in with the IAB's Project Rearc, one year in.
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By AdExchanger
4.7
4545 ratings
This week, we'll check in with Unified ID 2.0, the most promising online identity initiative coming out of indie ad tech. No longer a grand ambition, it's now being put into practice and has to take into account the real world, practical challenges the online ad industry is facing. Where is it today, and where does it need to go?
Also, we'll check in with the IAB's Project Rearc, one year in.
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