Green Tagged: Theme Park in 30

Universal’s Flywheel Is Working


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Comcast’s Parks division crossed $1 billion in quarterly EBITDA for the first time in Q4 2025, driven by a 22 percent increase in parks revenue and a 24 percent increase in EBITDA. Much of the attention went to Epic Universe, but the most striking numbers came from hotels. Universal added 2,000 new rooms in Orlando and still raised average daily rates by 20 percent, with occupancy up 3 percent. That outcome runs counter to basic supply-and-demand logic and signals a shift in how guests are using Universal Orlando.
Epic Universe did not do this on its own. The park is not yet operating at full run rate capacity and will not be fully ramped until the end of 2026. The larger story is how Universal has built an ecosystem that encourages guests to stay on property for multiple nights instead of treating Universal as a one-day add-on to a Disney trip. New hotels like Stella Nova, Terra Luna, and Helios Grand extend length of stay and allow Universal to capture dining, merchandise, and incremental park visits at higher margins than gate admission alone. This was always the plan. The difference now is that the plan is visibly working.
That success also explains the pace of expansion. Comcast’s broader business remains under pressure. Connectivity and Platforms lost 181,000 broadband subscribers in Q4, and the company's overall EBITDA declined. Universal is diversifying quickly because it has to. Universal Kids Resort in Frisco is set to open later this year. The Fast and Furious coaster debuts in Hollywood. Groundbreaking is underway for the U.K. resort. Orlando is entering a digest phase in 2026, focused on extracting value from Epic rather than announcing the next expansion.
Moving this fast carries risk. Ride capacity at Epic remains a bottleneck, and infrastructure challenges are already surfacing abroad. According to U.K. reports, local authorities are being asked to accelerate approvals that normally take years, including approvals for sewage capacity for a resort projected to draw millions of visitors. Infrastructure moves at government speed, not corporate speed.
Universal’s Q4 results make one thing clear. Disney does not have a monopoly on the destination resort flywheel. When guests are given a reason to stay for a week, they will. Adding 2,000 rooms while raising prices by 20 percent is not a lucky quarter. It is confirmation that the model works. The open question is whether Universal can keep scaling as quickly while the rest of Comcast’s business continues to weaken.
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Green Tagged: Theme Park in 30By Philip Hernandez

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