Certain foods are often marketed in ways that reinforce gender stereotypes. Think, for example, of the deep, masculine voice who proclaims “We have the meats!” as the tagline from a popular fast food chain, or advertisements aimed at women that tout the low-calorie appeal of a brand of yogurt.

A new study from researchers at University of Oregon suggests that these gender stereotypes around food can also influence kids and the kinds of foods they choose to eat. Nichole Kelly is the Evergreen associate professor in counseling psychology and human services at University of Oregon, and one of the study’s authors. She joins us to talk about the findings and how placing value judgments on certain foods may affect future eating behaviors.