Unleash Possible

Technology tools, such as marketing automation, are still very important to marketers, but they don't seem to be evolving into the human side of successful marketing strategies.

Join Samantha and her guest, Justin Keller, VP of Marketing at Sigstr, as they talk about how the role of technology in marketing is evolving and the importance of humanizing our customer experiences relative to technology.

The importance of having a fully aligned team cannot be overstated. Building and nurturing a team based on trust and transparency, with clear goals and objectives, will result in increased productivity, accountability, and greater visibility throughout the organization.

Join Samantha and her guest, Jasmine Martirossian, VP of Marketing at TUV SUD as they discuss best practices to functionally align teams and how trust leads to innovation.

A buyer's purchase intent is a critical signal for understanding where your customers are in their buying journey. These insights not only can tell you a buyer's propensity to purchase, but also they can accurately focus your marketing efforts where it will drive the most impact.

Join Samantha and her guest, John Steinert, CMO at TechTarget, as they discuss the importance of using purchase intent data to build long-term relationships with your customers and how to operationalize buyer's purchasing signals into targetable and actionable marketing plans.

Bridging the communication gap between your data analytics team and your marketing team will get you closer to making sound business decisions and help determine the best places to invest your marketing dollars. Serious data analysis, like multi-variant regression testing, can provide impactful, long-term decision making opportunities, but for many companies, it would take a roomful of Phd's to understand it.

Samantha and her guest, Christopher Engman, CRO and CMO of Proof Analytics explore the complexities of data, regression testing, marketing mixed modeling and discuss what best practices can be implemented to make solid marketing decisions.

Corporate sales cultures have well-defined stereotypes of what they believe make up a good sales person, and train them accordingly. But one quality most left out is emotional intelligence the ability to know yourself, your strengths and weaknesses, and to adapt to the communication styles of others.

Samantha and her guest, Liz Simpson, Founder of Stimulyst, discuss how to break the barriers to traditional sales training and to teach salespeople to embrace what makes them strong instead of adhering to textbook sales tactics that sometimes fail.

Like the old saying, "If you don't know where you're going, any road will get you there." Same is true for marketing strategies. It's not about the to-do lists, tactics, or execution, but tying those activities back to the fundamental strategy that paves the road to success.

Samantha and her guest, Mike Mooney, Senior Marketing Director at Thrive TRM, discuss marketing strategies at multiple levels of a company's business lifecycle and what really matters for growth and success.

In B2B, it's critical to understand how buyers consume information digitally, and how we must align our sales and marketing strategies accordingly. Building a sales strategy, with a marketing mindset, that helps customers solve their problems is critical for long-term growth and success.

Listen in with Samantha and her guest, Todd Hockenberry, Author and Founder of Top Line Results, as they discuss the importance of being attuned to your customers' entire buying experience and how customers buy online directly impacts your sales and marketing strategy.

Over-scripting our conversations is definitely not the way to go if we want to generate a dialogue that's authentic and real. Genuine, human conversations that can get to the soft knowledge of the person we're speaking with will open up the dialogue to real quality thinking and application.

Join Samantha and her guest, Kerry Gorgone, host of the Marketing Smarts and Punch Out with Katie and Kerry podcasts, as they talk about the importance of getting to the human side of conversations.

Fundamentally, what your customers say about you is your brand. Therefore, it's imperative to build your product strategy with an integrated product & content marketing team who are directly aligned with sales, your eyes and ears on what your customers are saying about you.

Listen in with Samantha and her guest, Alex Kevork, Global Vice President, Integrated Segment and Product Marketing Strategy at Monster, as they discuss the importance of having strategic product strategies, especially in environments with diverse audience expectations.

Content and product marketing play critical roles in attracting and retaining the right type of buyer for your products and services. But, as content marketing has grown as a marketing discipline, many aren't sure where the line should be drawn between the two.

Listen in as Samantha and her guest, Karo Sadowicz, Director of Customer and Product Marketing at SnapApp, as they discuss the importance both marketing roles play in building lifetime value for your customers and how each touches so many facets of your organization.