Ivar Østhus of Unleash chats with Benedicte about feature flagging, how they enable collaboration in teams, how they turned their side gig into a full time business, and more.

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What started as a side gig in a basement in Norway, Ivar and his brother turned their SaaS into a full time business in early 2021. Their tool allows teams to build features together, ship new features in small increments, and enables transparency within teams and stakeholders. 

Ivar and Benedicte talk about his journey to commercial exploration, how they talked to over a hundred customers, how they protect their users’ data privacy, and more.