Unleashing Brilliance

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These days, getting sales proposals over the line is tough. We find ourselves bending over backwards to impress our potential clients, only to see a significant lag in their decision-making. Worse, though - they’ve started ghosting us entirely. 

Due to the ever-changing world of business we find ourselves in, those wonderful sales meetings we know all too well now require a different approach. 

Today, we’re exploring three key strategies that will help you convert your audience into clients and get them the results that have them coming back for more:  

1. Delivering Value: Identifying the Magic Pill

What are the challenges you’re hearing about from your potential clients? I talk about really tuning in and listening to their struggles, so you can find the "magic pill" – a simple, actionable strategy that can provide immediate value. 

2. Achieving Results: The Power of Immediate Action

Our potential clients are cautious right now, and they’re questioning whether we can deliver the results they desire. Rather than just telling them what we can offer, we need to showcase our ability to achieve quick wins. I take you through examples of simple,  effective actions that your clients can take to see immediate benefits. 

3. Building Confidence: Empowering Potential Clients

The third challenge potential clients face is questioning their own confidence in making decisions. To overcome this, it’s crucial to provide them with the tools and support they need to feel empowered. By giving them a sense of possibility and instilling confidence in their abilities, you can help them overcome their doubts and move forward with their decision-making process.

I encourage you to have a think: what magic pills do you have in your business that you could get curious about and implement in your sales process? I bet you’re sitting on even more gems than you think!

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

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Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

You are not desperate - you are a hot commodity. But are you struggling to see, and therefore price, yourself accordingly?

I've been having so many conversations with clients over the last couple of weeks who, as a result of current market conditions and economic challenges they’re witnessing, are starting to get desperate in how they propose to work with their clients.

Today, we’re talking about self-worth and the crucial choice we all face: ditching the desperation and recognising your true worth. We’ll discuss:

- Owning Your Value

- Embracing Service

- Avoiding Short-Term Fixes

- Focusing on Building Trust 

Remember, you are absolutely a hot commodity, and you need to own that. You need to own what it is that you do, the outcome that you can create for your clients and you to step into that power. Your clients want to work with the person that is the best for their business - and why shouldn’t it be you? 

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

Website |  Instagram | LinkedIn | YouTube

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

“Thank you” isn’t enough anymore. It’s become an expected part of human etiquette. There’s not much thought behind it and it doesn’t have any real acknowledgement of the impact the interaction has had on you.

On the other hand, saying “thank you for” is intentional and impactful. By taking the extra time, you can show appreciation for the information and time the other person gave you. It can be hard to know where to start which is why I created a framework to walk people through the process.

Step 1 (T) Thank You For: Whenever you make a new connection, take a moment to reflect on how that person impacted you. It could be their work, their presence, or something they said – the important thing is that it’s genuine.

Step 2 (A) Ask: The next step is to extend an offer to help or provide further assistance, which will deepen the connection. Many people push back here and say they have nothing to share, but I promise you that is not true. I’ve never known anyone without anything to offer, nor have I ever been asked for something I couldn’t provide.

Step 3 (D) Do Something: Finally, you need to be proactive in continuing your connection. This could be scheduling a follow-up meeting to update them on your progress, or to discuss collaborating, it could be providing them with information they asked for, or even just a commitment to reconnect at a later point.  The first steps are about intentionally connecting and this final step is about turning that intention into action.

I hope this episode will inspire you to give the TAD framework a try. Not only does intentional gratitude build networking success, but it also makes the world a little brighter every time you do it. So add these three extra steps and watch your connections (and opportunities) flourish.  

Until next time, keep shining bright!

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

Being the world's best kept secret serves absolutely no one. There are so many business owners out there who are amazing at what they do; they’ve built their expertise after years and years of doing their work and have now become masters.

Yet so many are at risk of being - and staying - invisible. If you can relate to this, today’s episode is for you. I’m sitting down with marketing expert Bec Chappell to talk about showing up even when we’re scared and marketing businesses with confidence. 

Bec has called a branding gatekeeper, and is oddly data-focused for a marketeer. She herself has transitioned from working in corporate organisations to building her own very successful agency, where she also had to learn to quit being the world's best kept secret in her field. 

She talks about how owning her spotlight has helped her build the business of her dreams, and shares tips on how you can do the same. 

Overcoming Fear and Imposter Syndrome

Fear is often the dominant factor that keeps us from positioning ourselves in the market. Bec talks about how a common theme for her clients is that they’re just too nervous to do it. However, we don’t build confidence by holding ourselves back. It comes the same way we create anything in our lives - by doing. We talk about the importance of stepping out and doing what scares us in order to grow our self-belief. 

For Bec, her particular fear was in saying no to people. But we know that every single time we say yes to something, we’re saying no to something else. She takes us through the reason she cut $20K from her revenue by saying no, and how this supported her to step into her power and honour her expertise. 

The Power of Consistency and Discipline

We often put ourselves out there into the world - creating valuable content, sharing our ideas - only to receive what we think is radio silence. So how do we persevere and develop consistency when we don’t immediately see our desired results? Stats show that when people start something new, they do it seven times - and then give up! We also see business owners not hitting $20K months in the timeframe they want, and feeling like they’re not good enough. 

Bec warns us against falling prey to negative bias, and takes us through her own journey of starting her podcast. We hear about how she pushed through and remained consistent despite receiving a disheartening number of listens at the start. We also talk about discipline and how it’s crucial in seeing results and getting wins. 

Work Your Content Creation Muscle 

We’ve all heard the advice that we need to be posting on social media constantly to make ourselves visible. However, if you haven’t put in the ground work to build that content creation muscle, it can feel impossible. Bec suggests that we first need to understand who and where our customer is and what message they need to hear. Then once you’re clear on that, start small. A single post a week is better than nothing. 

When it comes to sharing your ideas online, I always tell people to get bored of their own messaging. Why? Because it’s likely that not as many people have heard your podcast episodes, seen your videos or clicked on your posts as you might think. Therefore, repeat your messaging. Find interesting ways to say the same things over and over.   

The reality is, we’re in content overload at the moment. And with ChatGPT coming into play, it seems people are just constantly pumping out content. So how do we break through the noise? Bec is a big believer in creating content that comes from you, written by you. While utilising AI is smart, it should only be a tool to assist you in sharing your true, authentic self. And that is your point of difference.

Showing up in full in the world can be scary, and requires vulnerability. However, your business should be treated like a business, which requires you to show up to serve your clients. 

So, put Bec’s valuable tips into action and build that self-worth, consistency and discipline you need to create the business of your dreams!

LINKS:

Connect with Bec:

Instagram: @bec_chappell

Website: https://becchappell.com.au/ 

Podcast: Marketing Espresso

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

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It’s easy to fall into the trap of conformity without even noticing. I’ve been there myself. There were times in my corporate journey when I realised I was just doing what was expected of me and following the cookie-cutter approach to business. This may be an easy path, but it isn’t one that leads to success. 

To reach our full potential we need to embrace our true, flawed selves and lead from there. This is more important than ever, as people's trust in businesses is declining year on year. The only way to cut through this is to be open and authentic so that customers can connect with the real you. 

I hope this episode will inspire you to reflect on your life and find the areas you are stuck on autopilot. Identify how this is holding you back from authenticity and determine what changes you can make to align your actions with your goals and values.

Until next time, keep shining bright!

LINKS:

The Focus Finder™ https://focusfinder.scoreapp.com/

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Mentioned in this episode:

Take our 5-minute Focus Finder Assessment

Focus Finder Assessment

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Have you been undercharging what you’re worth? I've had so many conversations recently with clients that despite their 5, 10 years in business or  their 2, 3, 4 decades of incredible experience, they’re pricing themselves at a level where they might as well be flipping burgers in the local drive thru! 

For so many of us - despite the skills and mastery we’ve acquired in our field over the years - as soon as we go out on our own in business, we don’t price ourselves accordingly for our experience. We start questioning our worth and more often than not, end up working really, really hard with nothing to show for it. 

So today, I’m talking about why you need to quit undercharging and the mindset you need to adopt to build the business success of your dreams. 

We’ll explore: 

• Recognising Your Worth 
• Attracting the Right Clients With Your Pricing
• Positioning Yourself in the Market
• Focusing On Future Growth 

My strategy is all about dollars up. We want to earn more money and work less. We want time to implement strategies that see our business grow. It’s time to have conviction in your pricing, and I promise that when you do, you’ll begin to see the opportunity that exists to take your business to the next level. 

LINKS:

Resources mentioned: The Pricing Formula

Elevate with Janine

The Focus Finder Assessment

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Learn How to Charge More and Work Less

If you’re like every single ambitious business owner that I know, you desire to make a significant impact in this world. You want to drive change, do something different and ensure the work that you're doing matters. 

But how do you cut through the noise of the online space and make your business stand out? 

If you’re like many who are not seeing their content break through the way they want, it may be time to ask yourself: are you truly making an impact with purposeful content that brings value to people’s lives, or are you just adding to the noise? 

Today, I’m sharing secrets for cutting through the clutter and ensuring the message you put out into the world actually resonates with the right audience:

1. Define What Makes Your Business Brilliant

2. Understanding Your Ideal Clients

3. Own Who You Are and What You Do

Remember, at the end of the day, it's not about making noise. It is about making an impact with everything that you do. So join me today and learn how to improve your content strategy one little step at a time and truly stand out as a thought leader in this crowded digital landscape.

LINKS:

Elevate with Janine

The Focus Finder Assessment

Website |  Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

Are you embodying the spirit of your business as a leader? Do you operate in a way that aligns with your business values, encouraging your team to do the same? 

I’m sure we’d all hope to answer ‘yes’ to these questions, but the reality is: when stress levels and demands of us as business owners are high, it’s easy to lose sight of the vision we originally had for our business. 

Today, I share with you a lesson that I learnt from my beautiful daughter Taya, and how her story is a wonderful example of how being the “spirit of your shed” - AKA living and breathing the spirit of your business - can have a powerful impact on your team and work environment. 

So what is the ‘spirit of the shed’? I take you back to when Taya was in Grade 8 at school and had decided to join the rowing team. Now, she wasn’t the star athlete, but what she brought to the table was unique and highly valuable.

Taya cheered everyone on and celebrated their wins. She organised picnics for comp days and made the entire experience more enjoyable for the whole team. For this, she was awarded “The Spirit of the Shed” for embodying the spirit and camaraderie that defined the essence of the team. 

I encourage you to imagine if you were the spirit of your shed. Are you truly living and breathing the spirit of your company? If not, it’s time to realign with your values and consider what you might change to create a thriving culture within your business. 

So go out there, be the spirit of YOUR shed and watch as your business flourishes in ways that you never imagined!

LINKS:

Elevate with Janine

The Focus Finder Assessment

Website |  Instagram | LinkedIn | YouTube

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected]

We can probably all agree that work has become relentless. People are overwhelmed and overworked, resulting in a kind of anti-work movement - think ‘act your wage’ or ‘quiet quitting’. 

We try our hardest, achieve our best results, only to be asked to give 10% more. So is this year-on-year growth sustainable, or do we need to rethink how we work altogether? 

Donna McGeorge, author and renowned productivity expert, has a few thoughts on how we can achieve success while still creating the capacity to live healthier lives. In her book The ChatGPT Revolution, she advocates for the power of AI in assisting us to simplify our everyday load in work and life. 

In this episode, we talk about the pressing need to find space in our day, and how we can utilise new technologies to enhance how we live and work. Increasing our capacity in a fast-paced, often overwhelming world is not only crucial for our mental health, but the ability to think about, plan for and design our future. 

So join us today and get inspired to embrace new, better ways of doing your work get more done in less time!

LINKS:

Elevate with Janine

The Focus Finder Assessment

Website |  Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Are you getting in the way of your own success? If your business isn’t succeeding right now, it might be time to dig deep and ask yourself why. I know that for many business owners, things like economic uncertainty and the cost of living seem to be dealing a major blow. However, I believe there is one key thing that is an absolute business killer: inaction. 

It’s common for business owners to go into hiding when times get tough. But I believe now is the time to be heard, seen and readily available for business. So today I’m sharing with you practical strategies and mindset shifts to transform your business and drive tangible results. 

We’ll dive into the four key and actionable steps that your business needs you to take right now: 

1.  Position Yourself to Be Seen and Heard

2. Nurture Existing Relationships

3. Network with Intent

4. Double Down on Your Expertise

Remember, any little degree of action can create a shift in your momentum. It’s all about doing the work. So take some time to uncover how you can move out of inaction and take ownership of your business success!

LINKS:

Elevate with Janine

The Focus Finder Assessment

Website |  Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind