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Get ready for an exciting episode of Beyond The Story with your host, Sebastian Rusk. In today's podcast, Sebastian welcomes the guest, William Weinraub, the founder of On Chain Studios. The two discuss the creation of digital collectibles and their inspiration from Weinraub's daughter's obsession with blind bags and LOL Surprise dolls. They talk about the birth of Kryptoic cubes, which allows users to interact with the digital collectibles as game characters.

But the exciting news of the podcast comes with the announcement of a collaboration with Disney on Star Wars. The two express their love for the franchise and how the launch in just 10 days is a dream come true for them. Weinraub explains the concept of cryptoids, and the team's focus on creating fandom and community outside of just creating an investment.

Weinraub also discusses the power of podcasting and personal connection with people and praises the host for his success in that arena. You want to tune in to learn more about the exciting world of On Chain Studios and their passion for creating fun, entertaining, and rare digital collectibles.

Timestamps

[00:00:05] Journey from e-commerce to On Chain Studios

[00:03:14] From Toy Collections to NFTs

[00:06:20] From Crypt Toys to Onchain Studios in NFT World

[00:09:13] The Unboxing and Interaction of Cryptoid Toys

[00:11:58] Cryptoids - combining toys, gaming, and blockchain

[00:15:05] Star Wars Cryptoys Partnership with Disney

[00:18:06] Crypto Toys and Podcasting Power

Best Quotes

[00:05:23] Here's this multi billion dollar segment of the toy industry. That's predicated on collectability and scarcity Here's this thing that Fred's talking about, this blockchain NFT thing, we could now combine the 2 and do digital toys. For the first time ever

[00:08:59] Not gone. If you're listening NFPs are not gone, they're just getting started

[00:11:58] The best way to think about cryptoids is I like to describe it is you take a a toy company like Mattel and a gaming company like Nintendo. Yeah. If those 2 companies had a baby, and it was born on the blockchain, it would be cryptos, and that's kind of what we're building

[00:12:30] As somebody that's creating IP in in building something from scratch, from the ground up. I don't like to perceive what we're building as investments. I like to to build something with fun and fandom at the forefront and enjoyment and entertainment

All Quotes

[00:10:49] So here's my Donatello, right, from Ninja Turtles

[00:03:49] So every other toy company basically copied the blind bag model

[00:12:30] As somebody that's creating IP in building something from scratch, from the ground up. I don't like to perceive what we're building as investments. I like to build something with fun and fandom at the forefront and enjoyment and entertainment

[00:08:59] Not gone. If you're listening NFPs are not gone, they're just getting started

[00:03:21] I was spending hundreds, if not thousands of dollars on these toys, because you're a good dad

[00:08:33] I believe in what you're building because I've seen you build stuff and sell stuff and move on to what's next on there and as an innovator and a creator and just a brilliant mind on where we're at with technology

[00:11:58] The best way to think about cryptoids is that you take a toy company like Mattel and a gaming company like Nintendo. Yeah. If those 2 companies had a baby, and it was born on the blockchain, it would be cryptos, and that's kind of what we're building. I love that

[00:06:21] We had this little side project from 2018 to 2020. Nobody cared about it whatsoever

[00:09:58] The Star Wars Unboxing experience is a whole other level. Like, thi