This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles the critical importance of segmentation in driving targeted marketing, better customer experiences, and scalable growth strategies. If your team targets more than one customer segment but struggles to go from data overload to building segmented experiences that actually drive revenue growth, this episode is for you.

In this episode, you’ll learn:

• Why segmentation is essential for improving engagement and conversion rates.
• How understanding customer Jobs-to-be-Done leads to more effective demographic and firmographic segmentation.
• Why prioritizing multiple segments can be tricky for teams and how to focus your efforts.
• Actionable steps to iterate and improve your segmentation over time.

Packed with practical advice and real-world examples, this episode will leave you with clear strategies available to you to get more from the marketing you're already doing and based on opportunities that you have today. 

If you have any questions you can connect with Georgiana Laudi (Gia) on LinkedIn. Visit us at forgetthefunnel.com, and don’t forget to rate, review, and subscribe to the podcast. Tune in on Spotify, Apple Podcasts, or watch on YouTube.

Chapters

[00:00] Introduction: Why most segmentation strategies fail SaaS teams.

[02:15] Gia’s take on the biggest misconception about segmentation.

[08:45] Deep dive on segmentation strategies from awareness all the way to expansion and upsell.

[17:50] The connection between segmentation and customer retention.

[22:10] Tailored onboarding: How to get it right for multiple segments.

[32:35] The iterative process: How to refine and improve your segmentation over time.

Links

• Prev Ep: https://youtu.be/q_mKOtt-vg0?si=IEqNXm-Nm3lEBQ0g
• LinkedIn Article - ICP vs Personas vs Jobs-to-be-Done https://www.linkedin.com/pulse/unlocking-scale-strategic-customer-segmentation-georgiana-laudi-z769f/
• SparkToro: https://sparktoro.com/

As always, you can learn more about Forget The Funnel here:

• Read the Forget The Funnel Book
• The AI book companion that comes free with the book
• Check out Forget the Funnel’s website