Oil and gas managers often view every decision as high-stakes and irreversible, but in the digital world, not all choices carry that weight.

Jeff Bezos’s concept of “Type One” (irreversible) and “Type Two” (reversible) decisions offers a powerful framework for rethinking decision-making in the energy sector. While some digital investments—like SCADA integrations or major cybersecurity upgrades—are genuine Type One decisions requiring caution, many can be structured to minimize risk.

In this episode, I explore practical approaches like pilots, modular designs, and SaaS solutions that help reframe digital investments as low-risk, high-reward opportunities. By distinguishing between true Type One decisions and those that only seem that way, oil and gas companies can accelerate adoption cycles, manage risk effectively, and unlock value faster.

Additional Tools & Resources: 🎬 Go backstage and check out my studio: 👉 https://geoffreycann.com/mystudio/ 🎓 Take my one-day digital strategy training course for oil and gas: 👉 https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185

Connect with Me: 🖥️ Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 📇 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🤬 X: https://x.com/geoffreycann

Contact for Lectures and Keynotes: I regularly speak on these and related topics. Book a brief call to discuss your upcoming event: 👉 https://geoffreycann.com/contact/

Disclaimer: The views expressed in this podcast are my own and do not constitute professional advice.

Download the Transcript! Want the script for this podcast? Download it here: 👉 https://open.substack.com/pub/digitaloilgas/p/unlocking-digital-doors?r=18ohzb&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true