How do you think Amazon's decision to terminate a significant number of smaller 1P vendor accounts will impact brands, particularly those that rely heavily on the platform? What are the immediate challenges these brands face?

For brands affected by this change, what are the first steps they should take to evaluate and adjust their current eCommerce strategy? How can they shift from 1P to 3P or other sales models effectively?

With Amazon making changes to its vendor model, how should brands reassess their "where to play" and "how to win" strategies? What key factors should they consider when navigating the changing landscape?

Data is a huge driver of success in eCommerce. How does Pattern use data and analytics to help brands optimize their marketplace strategies? Can you share any specific examples where Pattern’s insights led to significant improvements in sales or performance?

As Head of New Partnerships, how are you helping brands navigate these changes in the marketplace? What factors do you consider when forming partnerships with brands looking to expand their presence on platforms like Amazon?