How have digital strategies and technologies transformed the way companies operate and engage with consumers? Can you highlight some key trends or shifts you've observed?

In your role, you handle consumer data from acquisition to monetization. What are some best practices for effectively collecting and utilizing consumer data? How do companies balance the need for data-driven insights with the importance of maintaining consumer trust? 

You've successfully launched a breakthrough rewards program at Grupo Bimbo. What elements are crucial for designing a rewards program that truly engages customers and drives loyalty? How can companies continuously innovate to keep these programs fresh and appealing?

Doubling an eCommerce business in three years is impressive. What strategies or innovations do you believe are most effective for driving eCommerce growth in the CPG sector? What challenges commonly arise, and how can they be overcome?

With your experience in creating omnichannel eCommerce roadmaps, what are the essential components for delivering a seamless omnichannel experience to consumers? Looking ahead, what emerging technologies or trends do you foresee having the most significant impact on the future of retail and consumer engagement?