In this conversation, Adam, Joe, and Jeff discuss the importance of Strategic Business Reviews (SBRs) for Managed Service Providers (MSPs). They emphasize the need for MSPs to shift their focus from technical discussions to understanding their clients' business needs. The conversation covers how to effectively listen to clients, identify their unique challenges, and leverage technology to provide tailored solutions. The speakers also highlight the significance of finding a niche market and the potential for increased revenue through specialized services. Education and training are presented as essential components for MSPs to enhance their strategic discussions and business growth.