Matty Dalrymple talks with Rossana Corniel about UNLOCKING THE POWER OF BOOK REVIEWS, including the importance of reviews in understanding reader expectations and forming effective marketing strategies. Rossana discusses the finding that research shows that reviews can significantly impact sales and reader trust; the importance of tailoring your book's cover and description to your target audience ; and the emotional challenge of dealing with low-star reviews. The conversation also touches upon practical strategies for gathering reviews, such as using platforms like BookSprout.

Interview video at https://bit.ly/TIAPYTPlaylist

Show notes at https://www.theindyauthor.com/podcast.html 

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Rossana Corniel is a romantasy and paranormal romance author who believes in the magic of storytelling to inspire and connect. Writing under the pen name R.C. Luna, she has published six novels and a children’s book, with six more books slated for release in 2025. Drawing from her almost two decades of experience in marketing and communications, including her current role as Head of Marketing at Booksprout, Rossana blends creativity and strategy to help authors grow and thrive. When she’s not writing, she’s raising three incredible daughters and chasing the next great adventure.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.