What does it take to become the go-to person at work? It’s a question with layers—and Tracy LaLonde unpacks the answers in her latest book, Trust Me: The Insider’s Guide to Being the Go-To Person at Work. Tracy emphasizes that trustworthiness is a cornerstone of professional success, making it an essential ingredient for elevating your career and building an unforgettable personal brand.

In this episode of Branding Room Only, Tracy and I explore why trust is the foundation of a standout brand. She breaks down her key pillars of trust, shares actionable strategies for building it, and highlights common mistakes that can weaken it. From avoiding trust-eroding pitfalls to fostering authentic connections, Tracy offers a roadmap for becoming indispensable—and finding joy in the process.

1:43 - Tracy’s simple definition of personal branding, her self-description in three words, a Warren Buffet quote she’s loving lately, and her hype songs
6:21 - How two influential experiences from Tracy’s childhood shaped her as an entrepreneur
9:34 - Tracy’s educational and career journey from her hometown of 3,500 people to where she is today
11:51 - Why trust is crucial in the workplace and what inspired Tracy to write a book focused on it
13:56 - How trust is a physiological process and what’s necessary for it to flourish
18:34 - Who will benefit most from the trust-building insights in Tracy’s book and common pitfalls that erode trust
23:24 - What sparked the idea for Tracy’s book, how it came together, and how societal conversations about trust are evolving
29:03 - How trust intersects with personal branding and building your personal board of directors
31:23 - What has remained constant about Tracy’s brand throughout her career transitions and the role of leadership and volunteerism
35:37 - Common mistakes people make when building trust and how these dynamics have shifted pre- and post-COVID
40:34 - What Tracy advises clients when trust is lacking within their team or organization
42:07 - The six components of trust and actionable ways to build it
49:24 - What Tracy enjoys outside of work, the aspect of her personal brand she won’t compromise on, and her “magical quality” 

Mentioned In Unlocking Trust and Joy for a Standout Brand with Tracy LaLonde

Joychiever | LinkedIn 

Trust Me: The Insider’s Guide to Being the Go-To Person at Work by Tracy LeLonde

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