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MSF Sugar is setting the benchmark for mechanical efficiency in Australia’s sugar industry - hitting 97% at Tableland Mill and 93–94% at South Johnston and Mulgrave - even after four consecutive years of extreme wet weather. South Johnston alone lost 1,100 crushing hours in one season.

In this episode, South Johnston Mill Manager Barry O'Brien, Head of Cane Supply Mark Magnanini, and Senior Cane Supply Manager Mick Wood share how MSF has stayed resilient, thanks to over $700 million in investment from Thai owners Mitr Phol. Upgrades to mills and the 800km rail network - including 220 bridges - have kept operations moving despite major disruptions like Cyclone Jasper.

We also explore MSF’s forward-thinking workforce strategy, its strong grower relationships, and its growing focus on green energy through its Tableland cogeneration plant, now powering 28,000 homes.

Despite current shortfalls, MSF’s message is clear: with the right conditions, the industry will bounce back - stronger than ever.