Unprofessional

Our guest today is pioneering the next evolution in website interface and interaction by focusing on personalization of the user and making them feel heard and understood. This focus on personalization has boosted many key metrics that our guest will dive into today!

Kirsty Dawe is the CEO of Webeo, B2B website personalisation software that delivers a proven solution to the website conversion problem in B2B. Webeo’s software helps B2B organizations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel. They have dedicated the last ten years to making sure their product maximizes conversion around the complex B2B buyer journey.

Kirsty has academic and practical experience in B2B marketing and lead generation, automation, data analysis, business growth, technology innovation and full marketing mix in various sectors. Before Webeo, she held the role of Managing Director at award-winning agency Really B2B for 15 years. Dawe is a DMA B2B Council Member, regular Superbrands judge and proud advocate for B2B marketing worldwide. She is also a mother of three, mentor and coach.

With her extensive knowledge and skills in B2B marketing and website customization, Kirsty is ready to share with our community her insight on the importance of website personalization and how it can help solve conversion problems while increasing business ROI.

Time Stamps:

(1:04) Who is Kirsty?

(1:42) Kirsty’s Founder Story

(6:50) When Things Started to Click

(9:31) Client Example

(12:30) How Webeo Works

(15:35) Personalization Musts

(16:55) Myths in Website Personalization

(23:42) Kirsty’s Personal Life

(28:28) Kirsty’s Guilty Pleasure

(30:13) Where to Find Kirsty

Follow Kirsty on Instagram

I’ve been looking forward to having this guest on for many months now, and he’s finally on the show! If you’ve spent any length of time in the self-help/personal development world, you’ve probably heard of the book “The One Thing” by Gary Keller, which reached #1 on The Wall Street Journal bestseller list. Our guest today co-authored that bestseller and is joining us today to talk about prioritization, simplicity in life and his upcoming projects. 

Jay Papasan is an American writer, business executive and the Vice President of Publishing and Executive Editor at KellerINK, the publishing arm of Keller Williams Realty. He and his wife Wendy are owners of The Papasan Real Estate Team. In 2014, he was named one of the “Most Powerful People in Real Estate” by Swanepoel Power 200.

Time Stamps:

(0:45) Long Anticipated Guest

(3:10) Gary Keller

(3:50) What’s on Jay’s Mind Currently

(7:50) The One Thing - 80/20 Rule on Steroids

(10:20) What is Jay Not Good At

(13:55) Playing Too Many Roles in Life

(27:15) Jay’s Most Recent Book

(34:00) Where to Find Jay

Follow Jay on Instagram - https://www.instagram.com/jaypapasan/?hl=en

I’m so honored to welcome our guest today, as she is a testament to female leadership and doing things the right way. Dr. Connie Book is Elon University’s 9th president, elected in 2018. In March of 2015, she was named the first female Provost and Dean of Citadel College, one of six senior military schools. We discuss myths and trends in higher education and her predictions when it comes to the future of work with the rise of remote access. She also shares what a day in the life of being the president of a university is like!

Time Stamps:


(0:42) Accepting the Whole Human

(1:00) Introducing Dr. Connie Book

(2:36) A True Day in the Life

(7:05) The New Generation

(11:18) Dr. Book’s Inspirations and Community

(13:48) Myths in Higher Education

(18:16) Trends in Higher Education

(22:12) Anti vs Pro

(23:16) Predictions on Higher Education

(26:20) The Nature of Remote Work

(31:06) Building Back Trust

(33:45) Parting Words

(36:11) Where to Find Dr. Book

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Follow Dr. Book and Elon University at @elonuniversity

Check Out An Article on Dr. Book - https://www.elon.edu/u/president-elect/

Watch My Commencement Address Here - https://www.youtube.com/watch?v=dbtx6S2NA7Q

Capping off the “[His & Hers] Our Love Story” series, it’s finally time to share the details of our wedding! We always wanted to have our wedding in Hawaii, and we couldn’t have asked for a better experience. We share all the planning and experiences we had with our friends and family, details on my dress, the ceremony and a surprise you don’t want to miss!

Time Stamps:

(0:30) Intro to Part 3

(2:30) Always Wanted It In Hawaii

(12:13) Field Day at Our Wedding

(16:00) Hilary’s Dress

(21:10) The Ceremony

(28:00) Wrapping Up Brunch and a Surprise

(34:18) 4:30 Happy Hour

(40:06) January 24th Anniversary

The best CEOs and C-Suite executives I’ve been around have an important thing in common: they take their health and their performance seriously. They invest in themselves to optimize their health (I’m no different) and are always finding a way to get a leg up. My guest today is going to teach us several methods and tips on how to optimize our health and our lives through biohacking.

Kayla Barnes is an entrepreneur and certified brain health coach with a mission to help her clients and community achieve optimal health through science-backed and proven approaches. Barnes has been named one of the top longevity leaders globally and has been featured in Forbes, Thrive Global, Byrdie, BeWell, Biohackers Magazine + more. Barnes studied nutrition and has trained under the renowned brain doctor, Dr. Daniel Amen.

Time Stamps:

(1:00) Kayla Barnes Intro

(3:00) Dr. Daniel Amen

(4:55) Brain Scanning

(8:10) Why I Invested in Preventive Care

(11:20) Hyperbaric Therapy

(14:14) Other Favorite Treatments

(15:57) Oura Ring and Important Statistics

(17:30) Nutrition and Brain Health

(22:55) Importance of Sleep

(24:55) Alcohol and Sleep

(28:20) Red Light Therapy

(30:13) Transformation Story

(33:15) What Kayla Wished More People Knew

(34:28) Where to Find Kayla

Follow Kayla on Instagram - @kaylabarnes

The tenured era of spending 25 years at one company, receiving the gold watch and retiring is dead. We live in the most flexible job market and ecosystem that we ever have along with the stigma of “job hopping” decreasing more and more. As a business owner, you have two separate pools of clients: customers and talent recruitment. In today’s episode, we will look deeper into recruiting, talent development and work flexibility with one of the experts in the space.

Evan Sohn is Founder of Recuriter.com, an on-demand recruiting platform providing flexible talent acquisition solutions that scale from startups to the Fortune 100. With an on-tap network of thousands of recruiting professionals, advanced artificial intelligence sourcing software and recruitment marketing automation, Recruiter.com helps businesses solve today’s complex hiring challenges.

Time Stamps:

(1:29) Evan’s First Company and Success

(3:39) Sharing Failures

(6:10) Getting to Recruiter.com

(14:25) Employee Power

(18:50) The Mistakes of Over Hiring

(29:55) No More Stigma Around Work Flexibility

(37:05) Main Message from Evan

(38:16) Where to Find Evan

Check Out Recruiter.com on LinkedIn

Are you ready to hear the most epic engagement story? If you remember from Part 1 of this 3-part series, we left you on a cliffhanger: whether Chris’s identical twin was the one I fell back in love with or if it was the real Chris. From there, we share exactly how Chris proposed to me, how I had no idea even while it was happening, and my response to him. Stick around for the third and final episode of the series coming next month where we talk about how we threw the best wedding in Hawaii! 

Time Stamps:

(1:02) Recapping Part 1

(2:03) We Broke Up…

(15:00) Disclaimer and How Hilary Proposed to Chris

(17:13) August 2018 in Nashville

(21:50) Hilary’s Proposal Criteria

(25:10) List of Questions

(30:00) Look Forward to Part 3

My first episode back since Burning Man 2022 and, while I’ve covered my experience and lessons learned in a previous episode, I wanted to take this in a different direction and talk about the origins and principles of Burning Man. There are a lot of misconceptions when it comes to Burning Man, and I want to dispel some of those, including that it’s a rave or anti-capitalism. These 10 principles are profound and ones you can use in your own life to live with deeper purpose.

Time Stamps:

(0:44) First Episode Back Since Burning Man

(1:30) What is Burning Man?

(4:20) Artists at Burning Man

(8:30) How Burning Man Started

(12:25) The Principles of Burning Man

(18:07) Gifting

(33:18) Summarizing the Principles

(35:05) Please Let Me Know You Enjoyed This

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Ever heard of “culture processes”? We have an expert here today to tell you all about how you can standardize them to support your company. Arnie Malham is an international speaker who has spoken to more than 10,000 executives, CEOs, and entrepreneurs worldwide on the topic of culture and team member engagement, and has also been featured in leading media such as CBS and Forbes.

With more than 20 years as a successful entrepreneur, Arnie has implemented simple, yet effective methods to create remarkable and sustainable cultures. He is the founder and CEO of BetterBookClub, where he helps companies, leaders and individuals build a strong culture that both attracts the best people and rewards those who seek personal growth within the organization. In today’s episode, we discuss the importance of company culture, the genesis of his company BetterBookClub, his predictions on the future of culture and more!

Time Stamps:

(0:50) Our Guest Arnie

(2:24) Why Arnie Does What He Does

(7:00) Before and After Enacting Culture

(13:18) BetterBookClub

(19:18) Employee Experience Investment

(28:15) Predictions of Culture

(30:40) Grow Your Employees, Grow Your Business

(35:16) Magic Wand on Culture

(40:33) Arnie’s Guilty Pleasure

(41:15) Where to Find Arnie

Follow Arnie on Facebook - https://www.facebook.com/arnie.malham/

Follow Arnie on Instagram - https://www.instagram.com/arniemalham/

Follow Arnie on Twitter - https://twitter.com/amalham

Follow Arnie on LinkedIn - https://www.linkedin.com/in/arniemalham/

It’s estimated that the average person will spend one third of their life at work… that adds up to roughly 90,000 hours at work in a lifetime. Shouldn’t that time be a positive experience and not only a productive use of that time, but also time spent improving your life? Today’s guest has studied this topic for over 20 years and is here to talk about employee experience, diversity and inclusion, and psychological safety in the workplace.

Dr. Meisha-Ann Martin is a diversity researcher and practitioner who earned her PhD in Industrial/Organizational Psychology in 2006, based on her research on diversity attitudes in the workplace. In her current role as Senior Director of People Analytics and Research at Workhuman, Meisha-Ann leads a team that focuses on proving the impact of positive work experiences for individuals and organizations. She has a personal passion for diversity, equity and inclusion and loves using data and analytics to identify and remedy inclusion gaps in the employee experience. Meisha-Ann is considered a People Analytics/Employee Experience expert, as she has led these efforts in companies like Flex, JetBlue and Raymond James Financial and even led the Talent Management function at ServiceMaster. She regularly speaks on diversity-related topics at conferences, on webinars and on podcasts, and her thought leadership in this area has been featured in Forbes, HR Dive and Benefits Pro.

Time Stamps:

(1:18) What is Workhuman?

(3:00) Example

(11:30) Subjective to the Objective

(17:10) Older Generation and “Just Do Your Job”

(20:40) Predictions

(23:50) The Gig Economy

(33:20) Where to Find Meisha-Ann and  Workhuman

Follow Meisha-Ann on Twitter: https://twitter.com/meishaannm

Follow Meisha-Ann on LinkedIn: https://www.linkedin.com/in/meisha-ann-martin/