Has our focus on tools, data, and execution caused us to lose sight of the craft of marketing? What even is the craft of marketing?

P.S. - It would mean a lot if you could answer our quick, three-question survey at https://unreactive.io

Project management is an under-appreciated aspect of successfully leading a marketing department. Kyle and Jeff take you through a detailed overview of the project management system, process, and philosophy specifically tailored to marketing departments that they have been honing for the last four years.

Learn about the pitfalls most teams make when setting up their project management, and the simple ways you could improve yours today.

What is sales and marketing alignment anyway?

What do we mean when we say you need to define the dictate of your department? Why is it so important, and what does it help you do?

In the last of our mini-series on strategy development, Kyle and Jeff go into detail on the process of building a strategic plan.

In the penultimate episode of our strategy miniseries, Jeff & Kyle discuss the three pillars of inputs you should be gathering to influence your strategy creation process.

In episode 2 of our mini series on strategy creation, Jeff & Kyle discuss what they see as the meat of the strategy creation process, and some of the mistakes they see marketing leaders make.

Today we're kicking off a mini-series on marketing strategy with an episode about the definition of strategy itself. What is strategy? Why is it intimidating? Why do we make it so complicated?

Resources & References:

Hiring the right people for the right roles can make or break a marketing department. Kyle and Jeff examine some of the struggles a marketing leader can face in hiring, and give insights on how to make the best hiring decisions possible.

Topics Covered:

Common hiring mistakes and misconceptions

How to hire effectively

Resources & References:

Jeff & Kyle dive into a listener submitted question about what a marketing leader can do when the values of their organization may not align with their own.