Unscripted Small Business

By Abbey Crane

Our Unscripted Collaborative hosts Keith Bresee, Zaneta Chuniq, Keiron Bailey & 17 year SEO industry expert Jeremy Rivera are having unscripted interviews small business owners, founders and creat... more

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FAQs about Unscripted Small Business:

How many episodes does Unscripted Small Business have?

The podcast currently has 45 episodes available.

Unscripted Small Business episodes:

April 17, 2025Zach Brown & Jared LaCroix Of Majestic Photobooth: The intersection of branding, business development & consumer intent
Jeremy Rivera speaks with Zach Brown and Jared LeCroix from Majestic Photo Booth about their journey in the photo booth industry. They discuss the origins of their business, the evolution of photo booth technology, and how they have adapted to a growing market with innovative business models. The conversation also covers their unique approach to photo booth rentals, brand activations, partnerships with venues, and their vision for the future of Majestic Photo Booth as a leader in the industry.

Takeaways
The idea for Majestic Photo Booth originated from a musician's need to fund his tours.
The company started with vintage film photo booths before transitioning to digital.
They tapped into the market through word of mouth and early SEO efforts.
Majestic Photo Booth differentiates itself by maintaining a classic style while innovating.
They offer a unique venue placement model that provides photo booths at no cost to venues.
Brand activations are a key part of their business, allowing for customization and engagement.
The photo booth experience is designed to create memorable moments for guests.
They focus on providing high-quality outputs that guests can take home.
Even if you're in a "boring" industry like commercial kitchen appliances, you can still build a memorable brand
The company aims to expand into museums and sports arenas for greater reach.
Continuous improvement is a core value, driving their mission to innovate in the photo booth industry.
...more
49min
April 17, 2025Francie Jain- Unlock Employee Potential: How Group Coaching May Help Transform Workplace Culture & Slash Turnover
Is your organization struggling with the revolving door of talent? In today's competitive market, retaining top performers requires more than competitive salaries—it demands a workplace where people feel valued, connected, and inspired to grow.
Join Abbey Crane for an illuminating conversation with Francie Jain, founder of Terawatt, who reveals how her innovative approach to group coaching is revolutionizing how companies invest in their most valuable asset: their people.
Francie shares why her marketplace model is making professional development accessible beyond the C-suite: "We really push group coaching because it's much more affordable. If you're a CEO or CFO, you may get one-on-one coaching as part of your benefits package. Whereas if you're a practicing contributor, you're definitely not getting one-on-one coaching."
What You'll Discover:
The Real Cost of Burnout: Learn why employee disengagement isn't an individual failing but a symptom of system-wide dysfunction
Success Story: How a group of doctors transformed their workplace dynamics through targeted communication coaching
The "17 Touches" Principle: Why meaningful employee recognition might require more consistent effort than you think
Generational Insights: Discover why accommodating Gen Z's workplace expectations creates a better environment for everyone
"If you feel like you could just be as miserable, $10,000 more a year is a worthwhile reason to leave," explains Jain. "But if you felt like this was the most perfect job you've ever had, you wouldn't feel like an extra $10,000 would be worth it."
Ready to transform your organization's approach to professional development and dramatically improve retention? This episode provides actionable insights every leader needs to hear.
Visit terawatt.co to learn more about bringing affordable group coaching to your organization.

Other resources mentioned:
Lisa Gibson- Shine the Spotlight on you
Arianna Huffington- The Sleep Revolution
...more
54min
April 15, 2025Angela Frank: The Power of ONE - A Counter-Intuitive Marketing Approach That Drives Results
In this enlightening episode, marketing expert Angela Frank shares her revolutionary "marketing ecosystem strategy" and why focusing on a single channel is the secret to scaling your business. As a fractional CMO who has helped clients manage marketing budgets of up to a million dollars per month, Angela breaks down why entrepreneurs should resist the temptation to be everywhere at once and instead, master one platform before expanding.
Key Takeaways:
Why the "do more by doing less" philosophy is crucial for marketing success
How to identify which single marketing channel will work best for your specific business
The value of a fractional CMO versus hiring in-house marketing leadership
Why creating a cohesive "marketing ecosystem" with a through-line across all efforts drives better results
How to determine your ideal customer profile (ICP) and find where they're hanging out online
Practical ways to use ChatGPT to enhance (not replace) your marketing efforts
The surprising resurgence of Reddit as an effective marketing channel
Resources Mentioned:
Want even more help with your marketing? Join the FREE Membership Program: Marketing Accelerator
Interested in working with Angela? Check out her website here!
For more marketing tips, listen to The Growth Pod podcast!
Angela's Book: Your Marketing Ecosystem (DM Angela on LinkedIn for a FREE copy!)
Angela's LinkedIn: Connect with Angela on LinkedIn for marketing insights, learn about her fractional CMO services, and DM her for your FREE copy of her book!
Marketing Tools Mentioned: ChatGPT, HubSpot, Canva, CapCut
...more
40min
April 10, 2025Myles Johnson: Youth Entrepreneurship & Representing Ingram County Michigan
In this episode of the Unscripted Small Business Podcast, our new host, digital marketing consultant Zaneta Chunique Inpower speaks with Miles Johnson, an elected official in Ingham County, about his role in the Lansing community. They discuss various topics including community development projects, food deserts, youth empowerment, and economic initiatives. Miles shares his passion for advocating for the youth and the importance of local politics, encouraging listeners to get involved in their communities. He also offers advice for aspiring political leaders and emphasizes the significance of representation in public service.
takeaways
Miles Johnson is an elected official in Ingham County.
He represents South Lansing and is involved in community development.
There are new projects in South Lansing, including a bank and health system.
Food deserts are a significant issue in South Lansing.
Youth empowerment is a top priority for Miles Johnson.
Economic development is crucial for the community's growth.
Community members can get involved by attending local meetings.
Local politics are essential for making a difference.
Representation in politics is vital for diverse perspectives.
Starting small can lead to significant changes in the community.
...more
20min
April 08, 2025Tyler Mumford: Escaping corporate life to... grind stumps?
In this conversation, Jeremy Rivera interviews Tyler Mumford, the owner of Grind Time Stump Grinding, about his unique journey from a corporate sales job to running a niche stump grinding business. Tyler shares insights on transitioning from B2B to B2C, building an online presence, navigating regulations, and the importance of branding.

He discusses his growth plans, seasonal strategies, and the value of collaborations and referrals in the service industry. Tyler also offers advice for aspiring entrepreneurs looking to enter niche markets.

takeaways
Stump grinding is a loud and dirty process, but it's PG.
Tyler transitioned from a corporate sales job to entrepreneurship.
Initially, Tyler focused solely on B2B for his stump grinding business.
Cold texting tree companies was the starting point for Tyler's business.
Tyler aims to grow his business but is uncertain about the future.
There are minimal regulations for stump grinding businesses.
The name 'Grind Time' was chosen for its simplicity and appeal.
Tyler operated without a website for the first few months.
If you're trying to grow a brand, it doesn't matter if you're saving commercial kitchens on cost, or laying down concrete, you have to remember the value of testimonials from satisfied clients.
Winter is used to up level the business and plan for the future. Asphalt contractors should account for varied weather too.
Building referral relationships is crucial for business growth, for example he often sends business to land clearing, tree trimming and landscape partners.
...more
35min
April 04, 2025Brandon Barnum: Why Referrals Matter and How to Read Anyone's Personality in 90 Seconds
In this engaging conversation, Abbey Crane interviews Brandon Barnum, known as the 'King of Referrals.' Brandon shares his inspiring journey from struggling financially to becoming a successful figure in the mortgage industry, emphasizing the importance of referrals in business. He discusses mindset shifts, strategies for building referral partnerships, and effective networking techniques, especially for introverts. The conversation also touches on the role of community in business, the balance between automation and personal touch in follow-ups, and the future of AI in relationship building. Brandon concludes with valuable insights on asking for referrals and the importance of trying new things to succeed.

Takeaways:
Brandon Barnum's journey from $20K to $200K in income.
The significance of referrals in B2B sales.
Building reciprocal referral partnerships is crucial.
Networking events should be approached strategically.
Understanding personalities can enhance networking effectiveness.
Community engagement is vital in a digital landscape.
Follow-up is key to maintaining relationships.
Automation should complement personal outreach.
AI is transforming relationship building in business.
Asking for referrals is essential for growth.

Resources Mentioned:
Buy Brandon's book, Raving Referrals here!
Why They Buy
The One Minute Millionaire
The Gap and the Gain
ravingreferrals.com
hoa.com
...more
43min
March 27, 2025Melinda Martin: Exploding Your Knowledge Of The Book Publishing Industry
Summary
In this engaging conversation, Jeremy Rivera and Melinda Martin explore the multifaceted world of publishing, discussing the importance of trust, the role of personal stories and tragedies in storytelling, and the differences between self-publishing and traditional publishing.

Melinda shares her insights on the investment required for quality publishing, the impact of AI on the industry, and the evolving landscape of book marketing in a digital age. The discussion emphasizes the balance between technology and authenticity, highlighting the human experience in the creative process.

Key Takeaways
The publishing industry spans from simple self-publishing to establishing professional publishing businesses, with varying levels of investment and quality
Professional printing offers substantial advantages over print-on-demand, including specialized features (spot UV, debossing, linen covers, foil elements) that aren't available through platforms like Amazon
Authors can create multiple revenue streams beyond traditional bookstore sales, including school visits, direct sales, and digital products
Self-publishing has evolved to rival traditional publishing quality as authors gain access to professional printers and industry knowledge
Traditional publishing requires finding an agent who then pitches to publishing houses, often resulting in a two-year (or longer) process with no guarantee of publication
There's growing tension between AI-generated content and human creativity, with many creatives opposing AI use in book creation

Killer Quotes
"So many people in the publishing business, the publishing industry, they started a publishing business because they see it as a cash cow. They play on people's emotions and it is such a predatory industry. And I did not start this business. I really didn't even set out to start a business. The business just kind of found me." — Melinda Martin
"I am a good fit for someone, then we work hard at being a great team and publishing a quality book for their audience." — Melinda Martin
"Self-publishing has evolved so that it can now rival what you see in the traditional publishing realm. And that's because we now have access to these printers. We now have the internet where we can tap into the knowledge base of how traditional publishing works. And we can replicate that in our own business." — Melinda Martin
"Publishing for profit is a long game if you're doing the professional printing way of doing things." — Melinda Martin
"We need more than just the creative speaking out against the use of AI because the authors and the publishers are the ones that are making these long-term decisions to embrace AI or to embrace humanity." — Melinda Martin
"Picture books were a world for me to dive into... The majority of the authors I'm working with now, they are just wanting to make that same impact that picture books had on them." — Melinda Martin
Relevant Resources Discussed & Mentioned:
Melinda Martin on Instagram
https://www.nashvilletnlaw.com/the-last-electric-chair-execution/
The Odd Dog
Jeremy Rivera's self published SEO book
Jeremy's Asphalt contractor client, and Save Fry Oil project
Unscripted SEO Podcast, Non-Profit/Green Podcast, Women Who Work From Home
...more
43min
March 24, 2025 Jeff Revilla: Building a Risk-Free Podcast Theater for the Creator Economy
In this conversation, Jeff Revilla shares his journey from skateboarding entrepreneur to digital marketing expert and podcast studio owner. He discusses the evolution of podcasting, the challenges he faced in building his studio, and his vision for creating a unique live podcasting experience. Jeff emphasizes the importance of community, creativity, and fostering a supportive environment for podcasters. He also shares insights on the future of his studio and the philosophy behind his business model, which aims to remove risks for content creators while promoting collaboration and growth.
Inspiring Quotes From the Conversation:
"Podcasting is the creator, producer, and complete control of your content and destiny. There's no more DIY than podcasting."
"The ability to feel safe and to laugh is what really sparks creativity. If you're tense, you'll hold back."
"This theater is becoming the pivot point, the Lynch pin that's building this community of live podcasting."
"As a fan, you get to see the podcast up on stage, meet the host, shake their hands and say thank you. That's an experience you don't get just by clicking subscribe."
"You have to be excellent to each other. If you live your life serving others, being excellent, being a great host, and providing what people need, imagine what the world could be."
Key Takeaways:
Podcasting has evolved dramatically since its early days in 2006-2007.
Five generations are simultaneously experiencing digital transformation.
Live podcasting creates deeper connections between creators and audiences.
The "infinite seat theater" concept removes capacity limitations.
Removing financial risk for creators encourages experimentation.
Community-building through meetups accelerates business growth.
Revenue-sharing models align venue and creator interests.
Creating safe spaces fosters creativity and innovation.
Digital marketing skills are transferable across industries.
Authenticity and playfulness strengthen audience relationships.

Listen to Jeff's podcast here!
For booking information on Poduty Live, click here!
Other showcase mentioned: Rise and Outshine
...more
49min
March 18, 2025 Shahar Boyayan- 18 Touches to Make a Sale: The AI Secret Most Entrepreneurs Don't Know Yet
In this conversation, Shahar Boyayan discusses the intersection of consumer behavior and AI, exploring how AI is transforming consumer interactions and business operations. She emphasizes the importance of understanding consumer behavior in the context of AI advancements, the pros and cons of AI in daily life, and the ethical implications of its use. Shahar also shares insights on how small businesses can integrate AI, the significance of market research, and the need for authenticity in marketing. She concludes with advice for entrepreneurs on overcoming fear and embracing change to succeed in a rapidly evolving landscape.
Key Takeaways:
AI adoption is happening whether businesses are aware or not, requiring trusted internet service providers
Automation can free entrepreneurs to focus on growth.
Five generations are simultaneously experiencing AI transformation.
Authenticity matters more as technology advances.
Balance is crucial between AI efficiency and human connection.
Critical thinking prevents over-reliance on AI.
Small businesses should start automation with 10+ customers.
Systematizing operations enables business scaling.
Creative outlets help maintain mental health amid technology.
Transparency builds stronger customer relationships.

Interested in how PropTalkie could help your business? Click here to learn more!
Other project mentioned: Unleash your creativity with online art classes at curiousmondo.com

...more
57min
March 06, 2025 Anna Rósa Parker: How to Lead with Heart and Transform Your Life
In this engaging conversation, Anna Rósa Parker shares her journey from Iceland to New York, exploring her transformation from a theater actor to a lifestyle mentor and executive coach. She emphasizes the importance of storytelling in both personal and professional realms, highlighting how intuition and authenticity play crucial roles in personal development and branding. Anna discusses the challenges of navigating stuckness, the significance of curiosity, and the impact of AI on storytelling. She also shares insights on building a personal brand, the importance of empathy, and her upcoming app that merges technology with coaching.
Chapters
00:00 Introduction to Anna Rósa Parker
03:57 From Theater to Coaching: A Journey of Self-Discovery
07:08 The Art of Storytelling in Coaching
10:00 Intuition and Creativity: Tapping into Inner Wisdom
12:48 Creating Your Own Life: Understanding Worthiness
16:06 Navigating Stuckness: Simplifying Life and Work
19:02 The Role of the Body in Authentic Living
21:45 Curiosity as a Driving Force
24:36 Reinventing Routines for Entrepreneurs
29:44 Building Confidence and Authenticity in Branding
31:10 The Role of Storytelling in Brand Development
33:11 Leading with Heart: Authenticity in Teams
34:39 Values and Integrity in Business
36:34 The Impact of Technology on Branding and Storytelling
40:55 Creating an App: Merging Ideas and Technology
43:15 Empathy and Community Engagement in Entrepreneurship
46:22 Understanding Roots: Compassion and Empathy
49:04 Curiosity and Creativity in Daily Life
50:58 Knowing Your Story to Shape Your Future
Interested in learning more about the E.V.O.K.E Method or working with Anna? Click here!
...more
53min

FAQs about Unscripted Small Business:

How many episodes does Unscripted Small Business have?

The podcast currently has 45 episodes available.