What you are about to hear is a REPLAY of the closing session from the Miracle Hour Live Experience: our highest-attendance event to date, that generated close to a million dollars in wins from participants in the 48 hours that followed.

If you have been wondering whether the Miracle Hour actually works in the real world, in real time, for real business owners across every industry, this limited-time episode is your answer.

In this session, Kelly and Danielle, President of Kelly Roach International, go deep on the offer and sales strategy questions that came pouring in from attendees. They cover why most business owners do not actually have a sales problem, they have an inconsistency in communication problem. They break down what trust building offers are and are not, what lazy low ticket looks like versus a high caliber client-centric offer that brings 30, 50, and 100K clients out of the woodwork. And they pull back the curtain on exactly how the Virtual Business School is being rebuilt for the activation era, with live weekly Miracle Hour sessions, Closing Mastery with Kelly every month, and a community-led growth model inside Kajabi.

This is a raw, real, in-the-room replay of one of the most valuable sessions Kelly has delivered publicly in years. And it is only available on the podcast for a limited time.

If you have been sitting on a library of relationships you have not been tapping into, selling something the market is not buying without knowing why, or if you have been chasing top of funnel while all the money is sitting at the bottom: this session will change how you run your business starting today.

A note on this episode: This replay is being shared on the Kelly Roach Show for a limited window. The full Miracle Hour Live Experience recordings, including all seven sessions, the implementation workbook, and a bonus Q&A, are available for lifetime access via the link below. If this conversation lights you up, you can purchase the recording of the full-day experience below.

Timestamps:

00:45: Nearly a million dollars generated by participants since Wednesday, including 50K leadership deals, five figure sales made during the live event, and 55K closed in 48 hours

03:30: Why most business owners do not have a sales problem, they have an inconsistency in communication problem

05:00: What is changing inside Virtual Business School: community, live activations, Kajabi, and weekly Miracle Hour sessions every Wednesday at 1pm Eastern

09:00: Danielle on the current state of the market: what people are buying, how they are buying, and why the middle market has largely dropped out

13:00: Trust building offers defined: what they are, what they are not, and what makes the difference between a lazy low ticket offer and one that brings high ticket clients into your world

17:30: Why specificity is the new currency: how to position your offer so buyers understand exactly what result they will get and exactly how you will help them get there

21:00: The infinite client loop: how to keep your ecosystem active between big purchase seasons so lifetime value compounds instead of drops off

25:00: Buyer psychology: why their knee-jerk reaction is always no and what moves them to yes

28:00: Why referrals just moved back to center stage, and how to use VBS and the Miracle Hour to build a referral marketing machine

32:00: Eight figure CEOs are obsessed with the fundamentals six figure CEOs think they are too advanced for

Resources:

Purchase the full Miracle Hour Live Experience recordings and access to our LIVE bonus Q&A happening May 13th: https://go.thekellyroach.com/vipupgrade29th

Join Virtual Business School and get access to weekly live Miracle Hour sessions, Closing Mastery with Kelly, Danielle's monthly top of funnel marketing sessions, AI tools, and the full trust building offer training suite: https://www.virtualbusinessschool.com/virtual-business-school

Register for Substack Mastery happening May 15th: https://accelerator.virtualbusinessschool.com/substack--92237

Everyone is racing to use more AI... and that is exactly why it will not be your competitive advantage.

Within months, every business online will be leveraging AI to the max. The tools will be everywhere. The playing field will be level. And when that bubble bursts, all that will be left is what truly differentiates you: your humanness, your relationships, and your ability to activate real outcomes for real people.

In this week's episode, Kelly shares exactly how she is rebuilding the Virtual Business School for the activation era, and why the changes she is making run completely counter to what most business owners are doing right now.

While everyone else is bragging online about cutting their teams and replacing them with AI, Kelly is staffing up. While everyone else is adding more modules and more information to their programs, Kelly is stripping it down to live activation, community, and results generated in real time.

This episode is a blueprint for any business owner thinking about how to evolve their products, programs, and services for the new era, and a clear look at where the real opportunity is as AI continues to reshape how people buy, spend their time, and decide who to trust.

Timestamps:

00:30: Welcome to the post-Miracle Hour Experience era: what happened and what is coming next

02:00: The AI world and the activation era, and why they require different totally different strategies

03:30: What people are going to be buying in the AI world: experiences, community, nuance, consultancy, and depth of activation

05:00: The shift away from big programs and endless modules, and what immersive, results-driven programming actually looks like

06:00: Why community-led growth is now a core teaching inside the program

07:30: Weekly live Miracle Hour activations: why calls are being converted into real-time sales-generating experiences

09:00: Closing Mastery with Kelly: a monthly deep dive on stewardship-based selling and what it means to own your gifts in the marketplace

10:30: How to keep your Miracle Hour pipeline full of dream makers and best buyers

11:30: AI tools launching inside VBS (and the critical distinction between using AI as a functional tool versus letting it replace your God-given gifts)

13:00: Why AI is not your competitive advantage

14:30: Staffing up while everyone else is cutting teams

16:00: The future of online business: community, activation, human-forward, AI-supported

Resources:

Join the Virtual Business School for community, live activations, Closing Mastery, and stewardship-based sales training: https://www.virtualbusinessschool.com/virtual-business-school

Get a copy of the Miracle Hour Book on Amazon: https://www.virtualbusinessschool.com/virtual-business-school

Missed yesterday's FULL DAY Miracle Hour LIVE Experience? Get the recordings for just $129: https://go.thekellyroach.com/vipupgrade29th

This is the week.

The Miracle Hour Live Experience is here, and before we go live on Wednesday, Kelly is answering the questions that have been flooding in from the thousands of people who have already started going through the Miracle Hour audiobook.

In this episode, Kelly tackles the most common sticking points head on: should you be focused on new leads or old ones, can you break the Miracle Hour up throughout the day, and how do you stay consistent when life is busy and the schedule is full.

Kelly also breaks down why preparation is just as important as execution, why most business owners spend 45 minutes reorganizing and only 10 minutes actually reaching out, and why by 9am every single day her team already has dollars in the door.

If you have the book, the audiobook, or even just a growing curiosity about the Miracle Hour, this episode is your on-ramp to the live experience happening this week.

Timestamps:

00:30: What is happening this week: the Miracle Hour Live Experience, how to register, and the three attendance options

02:30: Should I focus on new leads or old ones first?

04:00: The five types of sales the Miracle Hour generates every week, and why four of the five are already sitting in your existing ecosystem

06:00: Can I break the Miracle Hour up into smaller blocks throughout the day?

07:00: Why imperfect action and consistency will always beat a perfectly executed hour that never happens

08:30: How do I stay consistent when my schedule is busy?

10:00: The real reason most people's outreach isn't working

Resources:

Register for the Miracle Hour Live Experience: free virtual, VIP with recordings and bonus Q&A, or in-person: https://www.themiraclehourbook.com/april-29th-live-experience

Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to [email protected]: https://a.co/d/02xYaMbq

Theresa Corazon, TV producer turned entrepreneur, was at the peak of her career when everything changed.

She woke up days after Easter Sunday with frontal lobe brain trauma, eight broken ribs, a hand that nearly required amputation, and no memory of what had happened. She would spend eight months across five hospitals. Christmas, New Year's, and her birthday, alone, during COVID, with a rosary in her hand and her mother on the phone every single night.

Rebuilding everything for the next 5 years: the ability to walk, talk, read, and even breathe without complication.

In this episode, Kelly sits down with Theresa for one of the most powerful, raw, and faith-filled conversations where she and Theresa dig deep into the anger, the depression, the dark night of the soul, the surrender, and the framework she built from the rubble of her recovery to help others find their way back when everything has been stripped away.

This episode is not about business strategy. It is about what holds you when strategy is not enough. It is about faith, resilience, and what becomes possible when you stop asking why and start asking how you can be used.

Timestamps:

00:45: From aspiring pediatrician to TV journalist to entrepreneur

08:30: The idea that was born from a sticky note, and launched to a thousand people four months later

11:00: How producing the Miracle Morning documentary unknowingly prepared Theresa for her greatest fall

14:30: Easter Sunday and the moment everything changed

17:00: Waking up surrounded by medical professionals with no memory of what happened (and the words no one wants to hear)

25:00: The emotional journey through trauma, anger, depression, dark night of the soul, and the moment of surrender

31:00: Advice for anyone who feels like they are in the darkest place of their life right now

34:00: The RISE framework, and how it was built from her hospital bed

41:00: The books and voices that carried Theresa through recovery

44:30: What Theresa is most excited to bring into the world now: speaking, the Rise online program, and the official announcement of her upcoming book

47:00: The prayer that guides everything

48:30: Where to connect with Theresa and how to follow the Rise movement

Resources:

Follow Theresa on Instagram: https://www.instagram.com/theresacorazonwithlove/

Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresalaurico/

Visit Theresa's website: www.theresacorazon.com

Watch the Miracle Morning documentary — now free on YouTube: youtube.com/watch?v=pI8xsLp7hqg&vl=en

Learn more about the RISE online program and Theresa's upcoming book: www.theresacorazon.com

We stumbled onto Substack almost by accident.

It started as a requirement for a traditional book deal. And then something unexpected happened.

It exploded.

Growth, conversions, and revenue that shocked the entire team, and what is now pacing as a high multi-six figure income stream, built almost entirely by one team member running a turnkey system from existing IP.

In this episode, Kelly breaks down everything that is working on Substack right now: the three income streams they tap every single week, the recent platform enhancements that change the game for creators, why they chose not to move the Kelly Roach Show to Substack as its primary home, and exactly how they are restructuring their entire Substack strategy to reverse engineer directly into Virtual Business School in the back half of the year.

She also addresses the biggest misconception about the platform head on, that the only people making money on Substack are the people teaching Substack, and explains why that is completely wrong.

If you are a business owner, author, coach, or entrepreneur who has been sitting on a library of IP and wondering where to put it — this episode will show you exactly where.

Timestamps:

00:45: How Kelly's team discovered Substack accidentally through the Sacred Art of Selling book proposal process

02:30: What happened when Krista started repurposing Kelly's deepest work on the platform, and the growth that shocked everyone

04:00: The biggest misconception about who makes money on Substack, and why it has nothing to do with teaching business

05:30: The latest Substack platform enhancements: Substack TV, podcast hosting, and schedulable notes

07:30: Should you move your podcast to Substack? The honest answer and what it depends on

09:15: The three income streams Kelly's team generates from Substack every single week

11:00: How schedulable notes changed their consistency strategy and how they use AI to build out the entire week from one anchor piece

12:30: The three things driving new paid subscribers every single day

13:45: How they use branding ads to fill the top of the funnel and let content do the conversion work

15:00: How Kelly is restructuring Substack to reverse engineer directly into Virtual Business School for the back half of the year

16:30: Why Substack is where high ticket buyers are going and why they are leaving Facebook, Instagram, and LinkedIn behind

18:00: What is coming in Substack Mastery in May: co-created articles, adjacent niche growth, and the full A to Z system

19:30: How to get the replay of the first Substack Intensive and secure your spot for the May session

Resources:

Grab the replay of the first Substack Intensive: https://accelerator.virtualbusinessschool.com/substack

Register for the LIVE Substack Mastery event: happening May 15th:

https://accelerator.virtualbusinessschool.com/substack--92237

Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to [email protected]:

Register for the April 29th Miracle Hour Live Experience — free virtual or $497 in person: https://a.co/d/0irD6ttH

Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/

The webinars that bombed. The asset build that bottlenecked the entire launch. And nobody told her that selling books through publishing houses means selling something with basically zero profit for months at a time.

This is not a highlight reel episode.

In this solo episode, Kelly sits down for a raw, unfiltered debrief of everything that has happened so far in the Miracle Hour book launch: what worked well, what hasn't, and nine key lessons she is documenting right now to completely reshape how she approaches her next book launch forr the Sacred Art of Selling.

Three weeks into pre-orders and approaching 3,000 copies, Kelly walks through everything from the webinar pivot that turned two bombed sessions into consistent conversions, to the asset build mistake that bottlenecked execution from week one, to the financial reality of trying to get books counted through publishing houses that she describes with every curse word she can think of.

This episode is required listening for anyone planning a book launch, a product launch, or any major campaign, and it is proof that the difference between failure and success is rarely starting over. It is usually one small shift.

Timestamps:

00:45: Our mission to get The Miracle Hour book into 10,000 hands within six months

02:30: The two webinars that bombed and the one shift that turned everything around

05:00: Why the middle market is disappearing, and what this launch proved about price point in real time

07:15: Why starting your bulk buy pre-order campaign six months out, not two months out, is ideal

08:30: Stop pitching on podcasts and start teaching in communities instead

10:00: Build all assets 90 days before launch so execution is never bottlenecked by creation

11:30: Create a tighter, faster process for moving buyers onto the street team

12:15: Staff up with a flexible workforce for street team messaging, interns, and PR booking at least nine months out

13:00: Build cash reserves before launch if you want books counted through publishing houses

14:00: Make sure the book reverse engineers directly into a core offer with recurring revenue on the back end

14:45: Why recording the audiobook first was one of the best decisions Kelly made and what she will repeat for Sacred Art of Selling

15:30: Match your webinar offer price point to your market's current sweet spot before you pitch

16:15: The thank you campaigns, the Miracle Hour street team update, and what is coming on April 29th

Resources:

Pre-order the Miracle Hour book and get instant access to the audiobook: https://a.co/d/01K78cjc

Register for the April 29th Miracle Hour Live Experience: https://www.themiraclehourbook.com/april-29th-live-experience

Join the Miracle Hour Street Team: https://www.themiraclehourbook.com/street-team-signup-page

Register for the second round of Substack Mastery — happening May 15th: https://accelerator.virtualbusinessschool.com/substack--92237

There is a person on the other side of every dream. There is a person that can open every million dollar door.

And when you are trying to get a book, a product, program, or movement into 10,000 hands, you cannot do it alone.

In this week's episode, Kelly pulls back the curtain on the exact street team strategy powering the Miracle Hour book launch, breaking down every element in enough detail that you can build your own version for your next big launch or campaign.

From the weekly activation calls where Kelly walks street team members through the Miracle Hour live, to the tiered reward structure that includes private masterminds, brand photo shoots, podcast features, and 1:1 strategy sessions, this episode is a masterclass in how to activate your community, reward your most loyal supporters, and build a movement that has real momentum behind it.

And the best part? None of this requires a massive audience, a big budget, or a team of fifty people. It requires just one person willing to share something they believe in.

If you have a big goal coming up and you want to know how to get other people genuinely excited to help you achieve it, this episode was made for you.

Timestamps:

00:45: What the Miracle Hour Street Team actually is

02:30: Why your top of funnel has been stealing from your middle and bottom for years

05:00: What makes this street team different from anything we've ever done

07:15: The tiered reward system

13:30: How to apply this exact model to your own product launch, program launch, or campaign

14:45: Your personal invitation to join the street team before launch day

Resources:

Join the Miracle Hour Street Team and get your customized affiliate link, full toolkit, and access to weekly activation calls: https://www.themiraclehourbook.com/street-team-signup-pag

Pre-order the Miracle Hour book and get instant access to the audiobook: https://go.thekellyroach.com/single-miracle-hour-book

Register for the April 29th Miracle Hour Live Immersion Event: (in person or virtual options available) https://www.themiraclehourbook.com/april-29th-live-experience

In the age of AI, relationships just became the most valuable asset in your business.

But most entrepreneurs have no idea how to build them quickly, authentically, or in a way that actually sticks.

In this episode, Kelly sits down with Behdad Jamshi, an engineer turned entrepreneur, super connector, and founder of CJM Marketing, who has spent seven years reverse engineering how human connection actually works. After connecting with over 4,000 people and helping clients generate $10M+ in five months through the right introductions, he has developed a four-part framework for building deep, meaningful relationships in 10 minutes or less.

From the fish hook introduction that replaces the elevator pitch, to the three levels of conversation and how to leap between them, to the root and bloom model for applying energy to your network, this episode is a masterclass in the one skill that will matter more than any other in the era ahead.

If you have been wondering why your network isn't producing results, this conversation will completely change that.

Timestamps:

00:45: Behdad's background: from engineer to entrepreneur, and how he discovered his gift for connection

03:00: Why the Miracle Hour and Be's framework are a perfect match (and the question people ask most about authentic connection at scale)

05:15: The four-stage framework for building deep relationships in 10 minutes or less

07:00: How to attract people to you before you even say a word

09:30: The three levels of conversation, depth factors, and how to move between them fast

12:00: The fish hook introduction: the opposite of an elevator pitch

16:30: How to use fish hooks in everyday conversation, not just introductions

18:15: Amplified relationships and how deep connections are actually built

23:30: The exponential ROI of investing in relationships without knowing the outcome

26:00: The real story behind a potential 7=figuredeal that came from one unexpected connection at an Austin event

28:00: Where to connect with Behdad and how to work with him

Resources:

Connect with Behdad and explore his marketing agency matchmaking services: http://www.cjammarketing.com/

Connect with Behdad on LinkedIn for daily thought leadership: https://www.linkedin.com/in/behdadjamshidi/

In today's episode, Kelly pulls back the curtain on exactly what has been happening behind the scenes of the Miracle Hour book launch: the strategy, the systems, the surprises, and the things she would do completely differently next time.

From the decision to distribute through Ingram and Porchlight instead of running everything through Amazon, to the grassroots street team model, to designing an immersion event instead of a launch party, Kelly walks through every major decision and what it has revealed about how to do this even better for the Sacred Art of Selling.

She also gets honest about the realities of pursuing bestseller lists, why pre-orders matter more than launch day, and what it has meant personally to see the names of every single person who has ordered a book and shown up for this movement.

If you are building a book, a brand, or a movement — or if you just want a real, no-fluff look at what it actually takes to launch something at this level, this episode is essential listening.

Timestamps:

00:45: Where the launch stands — 2,000 pre-orders and counting, with the April 29th launch date approaching

03:00: Why this launch is different from every other book launch Kelly has done

05:15: The decision to pursue a traditional publishing deal for the Sacred Art of Selling — and why the Miracle Hour launch is the practice run

07:30: Working with Ingram, Barnes and Noble, and Porchlight — and why the publishing industry is unnecessarily opaque and complex

10:00: How bestseller lists actually work — the seven day window, Amazon's two week delay, and why pre-orders are everything

13:15: The bulk buy strategy and why it has moved the needle more than any other single tactic

16:00: Why Kelly designed an immersion event instead of a launch party — and what April 29th is really about

19:30: The three ways to attend the April 29th Miracle Hour Integration Day — free virtual, virtual VIP, and in-person

23:00: The street team — how it works, what the prizes are, and why Kelly is doing weekly activation calls with every member

27:15: What Kelly would do differently — longer runway, more teaching in communities, earlier pre-orders, and more single sessions that sell

31:00: The Virtual Business School relaunch happening on launch day — new AI tools, new Miracle Hour content, and what's coming

33:30: The most meaningful part of this entire launch — seeing the names behind every single order

Resources:

Pre-order the Miracle Hour book and access instant audio book access and bulk buy bonuses: https://www.themiraclehourbook.com/the-miracle-hour-bulk-buys

Register for the April 29th Miracle Hour Integration Day (in-person or free virtual option available) - https://www.themiraclehourbook.com/april-29th-live-experience

Download the free Miracle Hour Toolkit: https://www.thekellyroach.com/miracle-toolkit

Join the Miracle Hour Street Team and earn prizes for every referral: https://www.themiraclehourbook.com/street-team-signup-page

Register for Substack Mastery session: https://accelerator.virtualbusinessschool.com/substack--92237

For questions about in-person attendance on April 29th, contact the team at: [email protected]

In this episode, Kelly sits down with thought leadership strategist Michael Roderick to unpack the frameworks behind why some ideas spread like wildfire while others barely leave the room.

Michael, who went from high school English teacher to Broadway producer in under two year, has spent years helping undiscovered experts and thought leaders package, position, and present their ideas in a way that gets people talking about them when they're not even in the room. And in this episode, he breaks down exactly how to do it.

From the AIM framework to the IPO model that separates the experts who get attention from the ones who actually get paid, this episode is a masterclass in the craft of thought leadership.

If you've ever felt like you're more convicted about your idea than the people you're trying to reach, this conversation will completely change how you think about your message.

Timestamps:

00:45: How Michael went from high school English teacher to Broadway producer in under two years, and what it taught him about relationships

03:30: Why it's not enough to have a great idea (and what actually makes ideas spread)

05:15: The AIM framework broken down

08:00: Why true influence means people share your idea without you asking them to

10:30: How to use language, emotion, simplicity, and structure to make your message stick

13:00: Wy talking about the problem first changes everything

15:15: How to anchor your innovative idea to something people already understand

17:30: Challenging the dominant narrative: why thought leaders have to be Dorothy, not the wizard

19:45: The IPO model, and why most experts get stuck at the first step

21:00: Aspirational buyers vs. success problem solvers — and why the distinction matters more than ever right now

Resources:

Visit Michael's website and explore how he works with experts and thought leaders: https://www.smallpondenterprises.com

Sign up for Michael's daily email at: https://www.smallpondenterprises.com

Connect with Michael on LinkedIn for daily thought leadership insights: https://www.linkedin.com/in/michael-roderick-1161571/

Grab a copy of Kelly's book Conviction Marketing, your blueprint for challenging the dominant narrative in your industry: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK