Kyle Vamvouris, CEO of Vouris, sits down with the UNSUBSCRIBE team to talk about content creation as an SDR, the future of sales development, and some non-sales skills SDRs can develop to help their careers.
We connected because you found a post of mine on Sales Hacker about SDRs creating a personal brand. How valuable do you think that is, and do you think it’s becoming a necessity for success?
If you want to create a brand, you need content. Do you think SDRs should be producing their own content? How should they go about that?
I mentioned a movement away from the “Predictable Revenue” model in my post, and you disagreed with that. I’ll defend myself in a bit, but I’ll ask you first - are activity metrics still the best way to predict success?
One of the things we touched on in our unrecorded chat was the value of your improv background as an SDR. What non-sales skills do you suggest SDRs develop to help them in their day-to-day activity?
To finish things off, what do you think sales development will look like in 5 years?