Hi folks,
Kirk Bangstad here from the Minocqua Brewing Company.
While Trump tells us he’s going to nationalize elections and Bannon tells us that ICE agents will be militarizing polling places in blue cities, Senate Democrats are caving on their simplest ICE demand—a mask ban for all federal agents.
It’s beyond frustrating to me that our Congressional Democratic leadership has basically abandoned the fight to save Democracy, but that frustration only fuels my fire to a) protect our elections, b) push harder for a general strike, and c) boycott every company that supports MAGA.
We’re on a collision course towards violence and even Civil War in next November’s elections unless something is done now.
The Minocqua Brewing Company is currently in talks with other resistance organizations to support a robust Midwestern poll-watching campaign to protect our elections, and I’ll hopefully have more news about that this coming Thursday at 1 pm (tune in here for that broadcast).
That being said, I’ve dedicated this month to expanding the Minocqua Marketplace, our nationwide boycotting tool, into a site that can actually disrupt the big box stores who have supported MAGA—Amazon, Target, Walmart, Home Depot, etc.
We have to make boycotting easier for American consumers before the 2026 elections, so that boycotts will be more effective in pushing corporate America to abandon Trump if he attempts to rig our elections. While my team has welcomed over 90 progressive companies who sell over 4000 products to our marketplace, we’re not yet close to a place where our efforts will make it more painful for oligarchs to support fascism than democracy.
We launched a Kickstarter campaign last week to raise seed money to grow this site, and I’m really excited to announce that in one week, we’ve raised over $60K towards our $150K goal.
Raising $150K won’t magically starve the oligarchs either, but it will help me build a team of people who can take this project to the next level. It took Amazon nearly a decade to become profitable, and it will take millions of dollars to truly compete with them.
That being said, I fully believe that if Trump overturns our elections and we’re staring down the barrel of a dictatorship in 2027—the Minocqua Marketplace will, by necessity, become an essential tool for resistance.
As I’ve said along, if we lose our ability to hold free and fair elections, the only non-violent tactics we have left to get America back are strikes and boycotts.
I’m taking the “if you build it, they will come” approach, and simply believing that the millions of dollars it will take to make this marketplace effective will come when the dire effects of Trump’s regime demand real investment in boycotts.
Until then, we need to keep collecting progressive businesses under one roof and make it logistically easy to buy their products affordably, so when the time comes for mass boycotts—we can run instead of crawl to topple Trump’s regime.
While Kickstarter campaigns are inherently stressful because companies lose all the money they’ve raised unless they hit their goal at the end of the month, I have to say this past week was pretty fun.
The highlight of my week was doing a “Substack Live” with Steve Hofstetter, who is a nationally-known comedian famous for putting hecklers in their place at his shows. I’ve been known to do something similar to trolls who leave fake reviews on my company’s social media accounts, so let’s just say the two of us get along swimmingly. Our entire conversation is recorded at the start of this email, but here’s a short clip of us talking about the campaign.
I was also reminded of the value of forging resistance connections throughout the years, because many of the friends I’ve made trying to figure out how to save Democracy came out in support of our Kickstarter. Here are essays from Chicago talk show host Patti Vasquez, Goods Unite Us Founder Brian Potts, AFT President Professor John Shelton, and Truthout.org journalist Chris Walker.
And last but not least, I think our Kickstarter campaign got an unexpected boost from some unlikely sources last week: right-wing tabloids.
In a moment of exasperation at yet another horrendous headline coming from the Trump regime, I posted that the Minocqua Brewing Company would give out free beer the day “HE” died.
Little did I know that my tongue-in-cheek offer would go absolutely viral and bring fake reporters from Fox News, Blaze Media, and UK’s the Daily Mail my way. These right-wing tabloids all tried to shame me for wishing a speedy end to the worst American in U.S. history, but that faux outrage backfired. Their stories only brought more attention to the Minocqua Brewing Company, and almost ALL the feedback we got from around the globe—over 2.5 million views and thousands of comments on Facebook alone—was that of pure joy and gleeful anticipation. I can’t count how many screenshots we received of people looking up flights to come celebrate with us in tiny little Minocqua when that fateful day arrives.
Galvanized by universal support, I doubled down and started selling Trump voodoo dolls and ICE OUT whistles meant to summon killer orcas to Mar-a-lago…you know…to help get the party started sooner rather than later!
I apologize if this gallows humor is too much for some of my readers, but humor is my way of fighting back and also managing the stress that this regime has put us all under. And if I have to sell voodoo dolls to go viral about what we’re really trying to accomplish with our marketplace, then so be it. I’ll do whatever it takes.
This boycotting site is not going to build itself, and until I meet a few millionaires ready to invest, I gotta count on building buzz to raise money.
Thanks for reading, and thanks for believing in the Minocqua Brewing Company.
Together, we’ll fortify the resistance and hopefully save our elections with a tool to boycott MAGA on steroids—one beer at a time.
Kirk Bangstad
Owner, Minocqua Brewing Company/ Minocqua Marketplace Publisher, Minocqua Brewing Company Times Founder, Minocqua Brewing Company Super PAC
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